Managing Tourist Attractions Effectively

This assignment delves into the critical aspects of managing tourist attractions effectively. It examines concepts such as visitor perception of crowding, strategies for engaging residents as stakeholders, and the overall impact of tourism on destinations. Drawing upon academic research and case studies, the document analyzes various management approaches to ensure sustainable and enriching experiences for visitors.

Visitor Attraction
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK1 ............................................................................................................................................1
1.1 Overlapping of visitor attractions in relation to particular types of attraction.................1
1.2 Importance of different visitor attractions........................................................................3
TASK 2............................................................................................................................................4
2.1 The needs and motivations of different visitor types.......................................................4
2.2 Impacts of tourism on visitor attractions..........................................................................5
2.3 Different theories of tourist motivation on management of visitor attractions................7
TASK 3............................................................................................................................................9
Covered in PPT.......................................................................................................................9
TASK 4............................................................................................................................................9
4.1 Visitor management strategies.........................................................................................9
4.2 Evaluation of management techniques in regards to sustainability................................10
CONCLUSION.............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
"Travelling is an experience which is inevitable and remains with a person for lifetime."
Hence, tourism is an experience which is unavoidable which a visitor gets from places which it
visits, attractions its see etc. There are nations in world which are loaded with attractions and
those nations need to deal with their natural monuments well so they can raise their economy
through the earnings they get from travel and tourism segment. Henceforth, this scrutiny is a
total investigation of how guest's attractions administration is spread in the economy of UK so
that there could be improvement of this area which adds to economy on a huge scale.
Additionally there is a total brief about working in National Tourism Agency VisitBritain which
partners with government for the advancement of this division.
TASK1
1.1 Overlapping of visitor attractions in relation to particular types of attraction
Multitasking is so famous these days because everybody wants to save time. There are
numerous approaches to do as such which helps in completing things in a proficient way.
Overlapping constitutes of the exercises which are performed with each other at a solitary
purpose of time. In making a trip it identifies with action which an explorer performs so as to
visit at least two areas by taking one as primary. England is nation which is loaded with
attractions which sets aside opportunity to visit some are arranged side by side and some are far.
Along these lines, these close-by areas are pointed by the visitors to visit at the same time in
order to spare time and voyaging cost.

§Lond
on eye is one of the popular fascination in UK which is arranged closed to waterway Thames.
Henceforth, when a traveller visits London Eye, it in addition visits river Thames and numerous
more fascination which are arranged near it this is called overlapping of attractions. Some of the
time overlapping occurs with places which one chooses to visit and it causes to visit of
numerous other attractions in the meantime. Like-Olympics is an event where a considerable lot
of the sportsman and woman visits. There are many individuals who have interest in sports
participate in this occasion as it is their inclination. Simultaneously, when they visit the nation
where Olympics are held they mutually visits the attractions and places which are there in that
nation. This indicates their reason inside an event which makes a few people to visit different
nations. There are numerous different reasons which prompt over lapping of exercises in
journeying. Administration of a nation with a specific goal to raise its tourism segment benefits
and sorts out numerous occasions and different sorts of exercises because of which many
individuals visits the nation. This is an action which could be taken as favourable position for
pulling in different universal travellers with a specific goal to visits the nation. This likewise
helps in advancement and rising the economy by gaining cash. Overlapping of fascination can
also come about as investment for the voyagers as it spares their opportunity and cash which
they need to spend on flying out starting with one place then onto the next. Henceforth, there is
favourable situation for both the nation and also the country to have an event and also one can
have income through normally constituted components in the economy of a nation. In different
2

ways overlapping gives motivation to explorers for journeying places as they came to visit
many places in a lone visit which is a magnificent and a proficient experience a man can have
by going by places.
There are some ways through which attraction place can attract a huge number of visitors and
these are follows as under:
Natural attraction: This types of places are made by god. In simple words, they are known as
natural place which are not construed by government and general public. This place attract
those people who like to visit non-polluted area. But most of natural attraction are protected by
government so that no misshapen can take place. River themes is one of the example of natural
attraction.
Heritage attraction: This type of attraction points are made by old civilisation. They are refer
as historic places. They also protected by government or legal authorities.
People made attractions: Some big agencies build some attraction points for their financial
profit profit. British museum, Alton tower etc. are example of people made attraction.
Hence, these are the areas which overlaps visitor attraction.
1.2 Importance of different visitor attractions
Material gets destroyed what a person is left with is just experience which is non forgettable.
Similarly, journeying gives an affair which a man can't lose for its lifetime. Simply going to
places through transportation is insufficient there are numerous attractions like London Eye
which makes the adventure worth a while. This additionally goes for the nation to which
visitors are pulled in. As a travel advisor in Visit Britain there are numerous things which
essentialist belonging of attractions in a nation for its economy. There are different reasons
which expresses that these are vital for development of a country like United Kingdom.
Voyaging section is the most returning area of a country and there are numerous attractions
which are included in getting this endeavoured.
3

Significance of these attractions, for example, London Eye can be expressed regarding statistic
advancement, culture advancement, business era, income, work, protection and so forth. This
straightforwardly causes advancement of a nation which helps in different improvements.
Thinking about fascination are most adding to income of a nation which it creates from this part
to create and develop as far as an economy. This fascination creates work for some individuals
as it has broadened operations which requires labour so as to have achievement. Culture of a
nation is advanced when different locals of different nations visits UK. As they learn and
encounter it actually by undertaking every part of the spots which tells about nation. Motivation
behind attractions is to create business for UK as individuals go to nation so as to encounter it
and see advancement opportunity and get pulled in to it. No other experience or learning can
beat the genuine experience which have been taken by a human itself.
This describes that this part contributes a considerable measure to a country and additionally is
imperative for the improvement of it in order to have a developed economy which use its assets
properly by keeping in mind the end goal to work together.
4
(Source 2: South Bank, 2016)

TASK 2
2.1 The needs and motivations of different visitor types
Evaluation of needs and motivations for different types of visitors can be assessed
through market segmentation. When the population is divided on the basis of various elements
which states some factors like geography, demography, behaviour and psycho graphic. By this
the urges on the basis of these elements can be identified so as to obtain a result for the reason of
travel that rises in various people.
 Geographic segmentation
This segmentation is done on the basis of area which defines that the population is
divided in segments according to the nations in which they are living. This helps in identifying
the needs of people according to the region in which they are residing. Simultaneously, in case of
travelling the needs are identified on the basis of area like people of various nations aims at
visiting various places according to the various facilities and economical factors. The political
relations of a region across globe also associates with this as visa allotment is done on the bais of
that.
 Demographic segmentation
Need of people varies as their religion, age, sex, caste and various other factors differs.
This also helps in dividing people to have a better acknowledgement of there needs. This helps in
identifying the drivers which initiates various individuals behaviour to travel places. Like-
Disneyland is visited by kids so it is made according to kids and segmentation is also on the basis
of this. There are various other section where these section helps so as to know motivations for
travellers.
 Behavioural segmentation
The behaviour of people also plays an important role in identifying the need for
travelling. For example a person who is keen to have adventurous nature will travel to adventure
place, a businessman will travel to places in order to have trades, youngster travels to places so
as to seek experiences at various places etc. These are also segments on the basis of which
motivation of various travellers can be identified. Psycho graphic segmentation
On the basis of lifestyle, behaviour and personality the population is divided amongst
segments. This defines the needs and wants of travellers on the basis of which they urges to
5

travel and explore various places. This helps in identifying various motivators which are related
to luxury, personality and lifestyle of individuals. For example rich people ought to travel places
with a lot of luxuries which is a part of there lifestyle. These people have potential to spend
money on expensive and comfort things. Hence, this is also a motivator fot travelling which is
based on psychological factors.
2.2 Impacts of tourism on visitor attractions
Attractions are the benefits of a country which prompt achievement and improvement for
the same. Consequently, they must be secured and saved as there are many effect of tourism on
them. According to this, these spots additionally need authorized administration and additional
care must be there with a specific end goal to save them for economical development. Effects
that tourism have on the guest's attractions are expalined underneath:
 Overcrowding
Tourism develops congestion of spots as the fascination gets so many people who visit it.
Henceforward, this causes a noteworthy issue for which a legitimate administration must be
there. When, places have been full of people they can cause an issue for individuals and in
addition the fascination. Thus, there must be managed numbering of travellers according to space
who can visit the place at a point.
 Wear and tear
At the point when travellers visit fascination they by implication utilize that place which
causes a miss administration and the attractions additionally get devastated. Everything requires
repairing and re-setting up with the goal that they fascinates for a more extended time frame.
Time to time administration is required with a specific goal to have a legitimate administration of
this which is essential for an economy of area.
 Pollution
Journeying initiates use of transportation and different things which makes contamination
in the country's environment. Consequently, a nation does not have any desire to get unclean as
this makes numerous sickness and also hard to survive. Therefore, excellence of attractions like
places and streams also gets influenced.
 Increased risk of accidents
Utilization of transportation have made rise in danger of mischances and a hazard
because of which individuals are affected. These makes a great issue for country which is
6

because of tourism. This is a noteworthy danger is a considerable measure of movement
proceeding on the streets of the nation which may cause an issue for the locals of the country and
may affect attractions.
 Affects Local community
Spots where attractions are arranged gets influenced by them as the neighbourhood group
need to change itself as indicated by them. This influences their lives and also their way of life.
Individuals also confronts day by day issues by tourism in their area which must be overseen to
have their living unaffected as they can be included in this so that they get work and also tourism
is enhanced of the nation with no issue.
 Risk of terrorism
At the point when individuals visits from different countries there are likeliness of fear
based on terrorism which may enter into nations to give danger to them. This is additionally a
danger to fascination which could be devastated by these individuals of society.
 Cultural change
This effects nation as tourism have many individuals who are of different culture which
affect the neighbourhood locals of nation. Subsequently this is likewise a noteworthy issue of
nation.
 Destruction
Tourism additionally cause usage of numerous assets which may cause annihilation in
them which can be a danger neighbourhood group of nation. This may likewise get upon the
attractions of nation which is additionally a notable issue to be considered.
2.3 Different theories of tourist motivation on management of visitor attractions
7

Visitors attractions administration is a part which is taken care by general assembly of a
nation through charges which individuals pay. Henceforth, this is a completely legalised process.
When individuals join this plan with a specific goal to oversee and keep up the way of life and
flourishing of their nation than this decentralizes the duties. There are different theorise which
have been propounded by numerous scholars with a specific goal to realize what commitment to
tourism is and how it contributes towards practical improvement. The hypotheses of tourism
have been stated below briefly:
 Sustainable Tourism
This sort of tourism fundamentally works for improvement of society in a way that adds
back to development of it. At the same time, essential objective is to utilize the assets such that
they are put something aside for future era also. The traveller head like Visit Britain should offer
training to its clients with respect to this that they use assets like London Eye positively.
 Ecotourism
Fundamental point is to ensure and save nature by examining it discovering approaches
to moderate it. This kind of tourism is a bit like situation which adds to economy all in all. This
8
Source 3: London Eye, 2014

is a kind of maintainable tourism however not entirely is a piece of it. This aides in advancing
nature and its practical advancement. For instance forests and protection parks which are there in
UK body of water Thames are an ecotourism case.
 Responsible Tourism
The general population who undertakes responsibility have a sentiment obligation
towards the country and attractions which have been normally made. As to this many visit
administrators additionally have set up standards to make their clients as dependable voyagers.
This is a sort which is likewise socially touchy as both client and host coordinates with each
other. Likewise the neighbourhood individuals are included in taking choices viewing attractions
administration as their lives gets influenced by it. It likewise limits negative effects on condition
and society. Working condition changes in tourism sector from time to time. For instance a few
people go for spreading some message which means responsible tourism.
 Smart Consumer
A customer is a being who is smart and responsible for spending its money on products
which have been offered by different associations. There are many kind of buyers who are
separated on the assumption of things they spend their money on and their salary. A brilliant
shopper is a buyer who thinks before purchasing a product and ensures that it has been justified
in regards to worth which have been rendered for the same. In tourism section there are many
kind of shoppers who ensure that the package they are taking is correct or not. They examine for
a place where they are intending to visit keeping in mind the goal to have a protected and secure
visit with no misrepresentation. So an organization must be straightforward to its consumers as
they are getting more intelligent and more brilliant as the innovation is moving forward. For
instance every individual need to have a total learning of each and everything with the goal that
they have worth a travel experience.
TASK 3
Covered in PPT
TASK 4
4.1 Visitor management strategies
Their are different types of visitor management strategies which can by used by Visit
Britain in context of London Eye. But before this they have to analyse negative impact of
9

approaches which has been used by them; they have to manage the supply of visitors
opportunities so that they can increase the space for providing more accommodation services.
Further, they have to manage the demand for tourist and resources so that they can use in
appropriate manner to satisfy the needs of customers. Moreover, they have to increase different
type of uses for resolving the issues which are facing by customers. If all these impact has been
analysed properly, then it will easy for them to keep visitors happy and beat their competitors.
Manager have to analyse demand of customer and supply of products to meet out requirements
of visitors.
The strategies which has been designed by organisation should be very attractive and
monitored on regular basis so that productivity of results can be increased. Along with this; these
strategies will be helpful for organisation to make any modification in London Eye place, if it is
required. Below mention are some strategies which can implement by organisation to achieve
their aims and objectives in specific time period.
 The services which has been provided by organisation should be according to needs of
customers. It is responsibility of employers to provide attractive services to visitors.
 Packages regarding tours should be reasonable so that every customer can afford to use
these services. Through this they can also attract large number of customers.
 Proper training should be provided to employees so that they will serve quality of
services to customers. If training is provided appropriately, then it will increase the skills
or capacity of worker to provide better quality of services to visitors.
 The resources which has been used by organisation should be renewed. Through this
resources can be used in limited manner and secure for future generation needs.
The strategies which has been provided by entity should be very innovative so that they
can attract large number of customers. So number of visitors can be increased. At destination
places the customers are accepting from organisation that room services should be provided
properly. The strategies which has been implemented by organisation will help to organisation in
achieving growth and development and develop new themes and places for adventure. These
places should be provided according to demand of customers so resources can be utilised
properly. To attract customers towards London Eye, services should be provide according to
customers needs and supply accordingly which will help them to keep them happy. Furthermore,
above strategies which has been applied by organisation should be monitored on regular basis so
10

that they can take appropriate actions if employees or customers are facing any problem.
However, sales and profits of company will increase and meet out with their expenses easily.
4.2 Evaluation of management techniques in regards to sustainability
Visitor attraction management is one of the important task for the organization that helps to
attract large number of people toward various destinations. There are different techniques that
are considered by the origination so that they can attain sustainability in their operation.
There are some of the methods that are related to sustainability as-
 Economic sustainability
It is related to the growth and development of the tourism industry all over the globe by
encouraging growth for future generation. It has main objective to establish future growth and
development in the economy. It is required to establish various venture at different localities so
that economic sustainability can be promoted.
Sustainability has vast impact over the local, national and international economy. It is
required to place different ventures in different ares so that they can effectively manage visitor
attraction in better way.
 Social
It believes to enhance the social standard of the people so that there is sustainability in
society. It is required for the tourism industry to make focus on social norms so that they can
create harmony among the social groups and make necessary development over there. This is
important to consider social conflicts in this regard so that these factors can be managed in
effective manner.
There are different many heritage and cultural sites in society and it is required to mange
such in better way so that it can be developed in effective manner. It is essential to have proper
take care of such sites so that it can attract large number of customers toward them.
 Environment
It is important tourism sector business to manage environmental factors effectively so
that it can not create future conflicts. There are some cases where conflict between conservation
and preservation can be seen and it is required to consider it effectively so that it can not create
future issues. This is important to preserve it better way so that large number of visitors can be
attracted toward such sites.
 Lifestyle
11

There are different things that may likely to be arise in business environment. It is
important factors for Visit Britain to make proper evaluation of lifestyle and way of living of
people so that they can be effective to provide better treatment at various location. Different
people have different choice and wants so it is required to consider their views so that it can not
affect their business in negative manner.
 Visitor attraction
This is one of the important factors of the business to mange such factors in effective way
so that it can't have negative impact over the organization. There are many attractive places in
UK and it is required to have proper management so that destination, heritage and places so that
large number of visitors can be attracted.
These are the essential management techniques in relation to sustainability that are
required to consider by the business so that they can enhance level of satisfaction of tourist.
The above mentioned factors have vast impact over the visitors attraction and it is required to
consider it effectively.
CONCLUSION
From the above report it have been concluded that the attractions which are there in
economy of UK have to be managed properly as they contribute in development and promotion
of nation's culture. Administration of them have to be done in such a way that there is a source
available for business for a longer period of time. Visit Britain is an organisation which is
contributing for development and promotion for tourism of UK so that there is enhancement in
income for economy. There is a complete description of this sector and ways in which it is
contributing to various sections of society. Also there is a justification to strategies and various
theories in regards to tourism and travelling of individuals. Impacts of business in tourism sector
have also been a result of this research.
12

REFERENCES
Books and Journals
Arnberger and et. al., 2012. Relationships between national-park affinity and attitudes towards
protected area management of visitors to the Gesaeuse National Park, Austria. Forest
Policy and Economics. 19. pp.48-55.
Bryce and et. al., 2015. Visitors' engagement and authenticity: Japanese heritage
consumption. Tourism Management. 46. pp.571-581.
Calver, S.J. and Page, S.J., 2013. Enlightened hedonism: Exploring the relationship of service
value, visitor knowledge and interest, to visitor enjoyment at heritage
attractions. Tourism Management. 39. pp.23-36.
Changbo, S. and Jingjing, P., 2011. Construction of low-carbon tourist attractions based on low-
carbon economy. Energy Procedia. 5. pp.759-762.
Connell, J., Page, S.J. and Meyer, D., 2015. Visitor attractions and events: Responding to
seasonality. Tourism Management. 46. pp.283-298.
Dong, P. and Siu, N.Y.M., 2013. Servicescape elements, customer predispositions and service
experience: The case of theme park visitors. Tourism Management. 36. pp.541-551.
Fullerton, L., McGettigan, K. and Stephens, S., 2010. Integrating management and marketing
strategies at heritage sites. International Journal of Culture, Tourism and Hospitality
Research. 4(2). pp.108-117.
Garrod, B., Fyall, A., Leask, A. and Reid, E., 2012. Engaging residents as stakeholders of the
visitor attraction. Tourism Management. 33(5). pp.1159-1173.
Jin, Q. and Pearce, P., 2011. Tourist perception of crowding and management approaches at
tourism sites in Xi'an. Asia Pacific Journal of Tourism Research. 16(3). pp.325-338.
Leask, A., 2010. Progress in visitor attraction research: Towards more effective
management. Tourism management. 31(2). pp.155-166.
Mason, P., 2015. Tourism impacts, planning and management. Routledge.
Naidoo, P., Ramseook-Munhurrun, P. and Seegoolam, P., 2011. An assessment of visitor
satisfaction with nature-based tourism attractions.
Newsome, D., Dowling, R. and Leung, Y.F., 2012. The nature and management of geotourism:
A case study of two established iconic geotourism destinations. Tourism management
perspectives. 2. pp.19-27.
Page, S.J., 2014. Tourism management. Routledge.
Ram, Y., Björk, P. and Weidenfeld, A., 2016. Authenticity and place attachment of major
visitor attractions. Tourism Management. 52. pp.110-122.
Russo, A.P., Clave, S.A. and Shoval, N., 2010. Advanced visitor tracking analysis in practice:
explorations in the PortAventura theme park and insights for a future research
agenda. Information and communication technologies in tourism 2010. pp.159-170.
Swarbrooke, J. and Page, S.J., 2012. Development and management of visitor attractions.
Routledge.
Weidenfeld, A. and Leask, A., 2013. Exploring the relationship between visitor attractions and
events: definitions and management factors. Current Issues in Tourism. 16(6). pp.552-
569.
Weidenfeld, A., 2010. Iconicity and ‘flagshipness’ of tourist attractions. Annals of Tourism
Research. 37(3). pp.851-854.
Online
13

Tourism theory, 2012. [Online]. Available from <http://www.tourismtheories.org/>. [Accessed
on 28th July 2017].
14