This assignment delves into the multifaceted world of visitor attraction management. It examines key concepts such as strategic management, tourism impacts, human resource management, and destination development. Students are expected to analyze current trends, evaluate best practices, and discuss future directions in this dynamic field.
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.
Visitor Attraction Management
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
Table of Contents INTRODUCTION...........................................................................................................................1 TASK 1............................................................................................................................................1 1.1 Visitor attraction in relation to different types of attraction.................................................1 1.2 Importance of various visitor attraction................................................................................2 TASK 2............................................................................................................................................3 2.1 Motivation that require by various visitor.............................................................................3 2.2 Effect of visitor attraction at tourism....................................................................................5 2.3: Impact of motivation theories on visitor attractions............................................................6 TASK 3............................................................................................................................................7 3.1 Problems and procedures those are associated in visitor attraction development.................7 TASK 4............................................................................................................................................8 4.1 Various strategies in relation to visitor management............................................................8 4.2 Management technique evaluation in relation with sustainability........................................9 CONCLUSION..............................................................................................................................10 REFERENCES..............................................................................................................................12
INTRODUCTION A visitor attraction is a concept use to attract people toward the beauty of monument, nature and other location those are main centre of attraction for that country. It include the inbuilt or exhibited natural or cultural value, offering relaxation and historical significance etc. It is said to be the most important aspect that will be more attraction of different visitor in other areas. To provide appropriate management to their visitors and tourists so as to make delighted to come again and again (Beritelli, Bieger and Laesser, 2014). It will help to make coordination between agents and visitors so that correct need and wants of customers are satisfied. In this project report a proper evaluation is made by consultant of the National Tourism agency those are visit Britain, he is playing an important role in developing England tourism sector and will also increase more value and capacity that would make in development of the economy and those are visiting to England. The main purpose of this project report is learn to know about various visitors, attraction, issues those are making impact on the development process, different theories of motivation that impact on tourism and other techniques of management those are use in sustainability of the future growth of that particular sectors. TASK 1 1.1 Visitor attraction in relation to different types of attraction In order to analyse various factors those are related to National Tourism Agency visit Britain. It has been analysed overlapping of visitors attraction that are in relation to the different types of attraction that they observed in most of the places. In relation to the proper management of visitor they need to have good analysed of each and every part of visitor attraction. Tourism and visitor attraction can be define as that place where most of the tourist are tried to visit those are inherent or exhibited in relation to natural and culture value and other part of natural beauty. The possibility of visitor and tourist become less if they are not able to get such kind of facilities those are main centre of attraction (Cellini, 2011). In order to welcome maximum tourism and tourists the scopeof visitor attraction should providenecessary analysis.There are various types of tourist attractions that contains: Natural attraction:Under this type of attractions it can be define as the most attractions which is built those are favouring nature at it best. In this type of situation several natural areas are influence of protecting environment and other facilities so that people will have to face any 1
kind of difficulties those are coming in view of their sight. Like for example: Some of the most attractive places those are attracting attention of most visitors are lake district, lake Windermere and other parts of that particular location (Evans, Stonehouse and Campbell, 2012). Heritage attraction:According to the national trust for historic preservation in UK explains heritage tourism as travelling to experience that locations, manoeuvre and other aspect that represent the background of people. As it includes culture, past and natural resources. It is said to be those attraction which are existence from previousyear and those are based on historical concepts. In that particular country the most attractive thing is the railways, stone henge and canals or battlefields. This indicate them the memories of past appreciations. Objective built attraction:All those attraction which are built for the purpose of particular reasons that are for attraction of visitor. They are based on enjoyable and attractive aspect for tourists. These kind of attraction in UK is like Buckingham palace, London tower etc. Events:It is the types of attraction that play a important role in drawing attention of the people and outside visitors in the particular areas. Most of the customers get attracted by seeing and organisation the growth of tourism industry. 1.2 Importance of various visitor attraction It is said to be the most important part of the tourism sectors that are responsible for attracting maximum people towards those areas for several reasons. As the part of tourism consultant in Britain, it has been evaluated that it is important to maximise the domestic and incoming tourism in various parts of country and also provide valuable support to growth and development of desire beauties of London (George, 2010). It is characterised as important crucial part of UK tourism that have different reason like: ï‚·Overseas people are welcome as the main objective of the tourism sectors. ï‚·It will help to contribute local as well as national economy. ï‚·Incitations to the local tourism. ï‚·Cultural promotion should be more so that maximum number of visitor can come to seen it. ï‚·Protection and conservation of natural heritage should be focused. ï‚·Provided proper assistance to generation of that areas. The entire objectives of the various visitor attraction is to collect that attention of maximum people those are interest to visit beautiful place.There are various customers those 2
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
are come again and again by taking more interest in that particular location so as to explore several types of attractions (Jacobsen and Munar, 2012). The maximum impact is observe in travel and tourism industry as to provide large amount of support to incurred more profit not just for local people but for overseas visitors. It the country is having maximum number of attractive place the chance of more visitor are automatically increase it is the reason of most number of people wants to visit Britain in the life span. It past few years it has been seen that because of Olympic sports organisation at that venue large number of people come to visit Britain. For the development of economy tourism sector play a dominant role in provided maximum support to their people those are coming for the first time to see various places. The government has investing large amount of capital in relation to different segment those are related with transport, hotel and restaurants. Economy development can achieve with building more money and creating employment opportunities if the country is welcoming more visitors. There are various features that are related with visitor attraction it includes restoring a particular areas, provides valuable contribution to the product and services that are offered by consultant that identified new business attractions to end, increase profit and heritage culture and help to provide employment to the guides and deserving people. It has been found that more than 36.1m visitors of outside country that visit UK since 2015 and they invested in respect of £22.1m which is said to be recorded in terms of revenue. TASK 2 2.1 Motivation that require by various visitor Motivation should be stems from domains of human psychology that is consist of satisfaction-forming sectors (Ho and Mulley, 2013). The factors of motivation are divided can be divided into two parts: Intrinsic motivation:It has been seen that for most of the people tourism is said to be an important way to satisfy their psychological needs like as travelling, performing different activities, self expression and creativity and other belongingness. Under this intrinsic motivation is said to be the assuring one's ability on various emotional front. It help to derives the tourist to opt for tourism for intangible rewards like certainty and emotional need. Extrinsic motivation:Under this a tourist can get motivated by using external factors such money and the other competent on the scale of expenditure and performance those are related with tourism (Kusluvan and et . al., 2010). 3
As a tourism consultant it is the role and responsibility of the find out different kind of tourist because in the current situation there are so many types of tourist that are similar to some other and also there are some of the other that enjoy culture and there some of them require services in relation to provide enjoyment and fun to its concern people. By taking proper acknowledgement of different types of tourist as it is most impossible to help them personally. Different types of visitors are divided as a particular segmentation and how motivation will help them to boost moral and their ability to increase maximum number of tourist their business. The natural museum and science museum are the travellers attractions that provide effective sights where their visitor should identified the need by historical aspect that motivate people to come and see attractive places in their life span. Tourist are pushed by motivating people though its advantages and passion and required experiment. Tourism are said to be the supporter of pleasure loving those are related with creating maximum interest of the people without social standards. It ought toappreciatehighqualityimpactinthearrangementofinspirationsprocess.Market segmentation is totally required in order to analyse those different tourist with are having appropriate knowledges of market and places (Beritelli, Bieger and Laesser, 2014).As in segmentation is said to be the process of by which a heterogeneous market is divided as the total number of small homogeneous segment.After the completion of the market segmentation a particular group are develop those are having similar characterised and quality. The market is divided into a various group like: ï‚·Geographical segmentation:in this type of segmentation under which a particular group of visitor those are basically divided on the basis of various location. Like for examples: It is identified through regions, nation, states, and cities. It is said to be the most vital group as the visitors are belongs to different regions and having different requirement or expectation. ï‚·Demographic segmentation:Under this market segmentation it is important to separate market according to various factors those are affecting the environment. Like sex, age, income, gender and eduction etc. ï‚·Behaviour segmentation:Under this market segmentation the attitude of people those are related with the nature and behaviour of the tourist those are carried by them. It consist of all those benefits, readiness and brand loyalty. 4
2.2 Effect of visitor attraction at tourism In order to make sustainability in coming time the tourism industry is depend upon the capability of professional and leader of tourism, that are engaged in delivering maximum advantages and profit with minimising cost for the business (Dewhurst and Thwaites, 2014). The main advantages and disadvantages those are considered with analyse political, social, and other external factors those are making huge impact on visitor attraction management. There are various effects those are related with visitor attractions which are based on negative and positive manner. In the development of proper planning in relation to tourism that are need to provide proper planning.There are various growth opportunities of economy that are need to increase the motivation toward tourism industry. It said to be wide range of impact that are mostly are influence on various areas those are related with tourism. Some of the impact regarding tourism areas follows: Environmental impact:It is comprises of those effects thatrelated with tourism welfare. There are some possible adverse effects those are caused by the development of the industrial as well as tourism sectors. Under this high level of natural resource those are related with oceans, waterfall, mountain etc. those are serving tourist. Such impact are: ï‚·Positive impact: It is required to control natural environment and plan to protect building and other monuments. ï‚·Negative Impact: Establish water, air and other pollution and minimise the loss in natural and agriculture land. Economic Impact:According to the huge amount of tourism the chance of growth in the employment opportunities are maximise. ï‚·Positive impact: It will help to provide good support to income as well as standard of living of the people (Hartmann, 2014). ï‚·Negative Impact: Under this chance of price rises in relation to goods and services. ï‚·Congestion and crowding impact:Because of overcrowding of visitor it can leas to form a conflict kind of situations and various businesses will get interference with the possibilities of congestion. ï‚·Cultural and social impact:This type of impact are mostly related with the society that are influence with tourism sectors it will help to make improvement in the life of people 5
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
those are facing different problem. To protect the identity of those are related with culture of host population and other communities. ï‚·Taxation impact:The development of services and other facilities are help to create opportunities by taking support of tourism sectors. In the field of retail activities which are engaged in contributing maximum tax revenues for local and state bodies (Leask, Fyall and Barron, 2014). 2.3: Impact of motivation theories on visitor attractions Motivationaltheoriesoftourismarehavingmoreeffectonthevisitorattraction management. In most part of the country tourism is said to be the important aspect that are responsible for generating maximum profit for the country. According to the tourism of National Tourism agency of Britain it is said to be monetary advantages but a part from that there is a lot of risk associate in tourism. It is said to be both positive and negative impact on the environment and part of the country and tourism and travel industry is talks about the different theories those are responsible for tourism and target at the development and maintenance that are related to provide balance among economic, environment and social sectors. Other theories of tourism are said to be smart consumer theory. Some of these theories are below: ï‚·Responsible Tourism:This theory are focused on various things like reducing of visitors interference on the environment, help in increasing maximum participation of people in delivering better services to their tourist that can used to provide easy access that would help to increase customer satisfaction. It is also help to build more responsibilities so that to achieve the positive results. It is responsible for the identifying social issues through environment identification (Mason, 2015). It is used to increase social, cultural, economic and natural advantages. It is also need to identified the impact while reducing negative impact. ï‚·Smart consumer:It is said to be that theories which are related with economic, social and culturalprocess that basically related withmovement of people from one place to otherthatare related with naturalenvironment.Smartconsumerarerelatedwith traditional tourism on the basis of increase and innovation in the technologies. This theory is related with attracting most number of customers those who make use of their communication and information technology. In relation to quick outcome the web based support more helpful in delivering most appropriate support in reservation of global 6
system. Different theories are use to in order to develop proper administration in relation to travel and tourism companies (Nickson, 2013). TASK 3 3.1 Problems and procedures those are associated in visitor attraction development As a consultant of National Tourism Agency visit Britain it is the duties to identified and measure number of work related with the tourism and visitor attraction areas for planning and a period of time. It consist of maintenance of museum, heritage and centre projects. Along side it has important to carry out specific plan to make use of the tourist to attract toward their most attractive places. There are various factors those are having large impact on the development and its future growth. Therefore the concern organisation which is required to target various factors so that they can reduce potential risk so that it can attain it long term growth and development in the country. There are various issues those are related to tourism are: Potential issues: ï‚·As a consultant of tourism industry it is the major responsibility to make aware about those problems which are associated with tourism sectors. Like for examples most of the tourist those are coming to see London eye in the evening time at the time of sunset, so it becomes very difficult for them to manage the public, so the as a consultant make proper ways to manage crowds in more effective manner. ï‚·Other problems are associated with catchment location because there are so many people those want to visit that place where there is huge issues related with water, so at that point of time it is difficult to survive under those circumstance.So it can be the big task that comes in front of consultant to attract more and more customers at the particular area. ï‚·Location is another an important issues for the tourism consultant,people are facing those areas in which is near to their home and locality and that placer which are safe and secure in relation to provide them. ï‚·Concern board and authority work on the common level that afford facility in addition tourism in several areas of nation. The government guideline should be followed those are made in relation provide security to the outside tourist. Procedures: 7
ï‚·If any consultant is working on a project that is related with tourist attraction so it is the responsibilities to work by proper feasibility study of that particular project. It means technicalandmarketinganalysisoftheprojectarecarriedbytheconsultant. Demographic, psychological and other market analysis is done to analyse different areas related with tourism sectors. Anotheraspect is to know about people those are living in the area and the services that are wants, in technical evaluation of the project with using appropriate promotional mode. ï‚·Construction of project should be on time and should meet the time allotted that provided to complete the project. ï‚·Next step is to provide proper support to customer which is the most important aspect of tourism consultant because they are responsible for solving customer queries. ï‚·Ticketing, reservation could be done which is done under this steps. A open window is provided by consultant to look after all this aspects. ï‚·Opening of new events should be very impressive and all will have to follow and aware of it. TASK 4 4.1 Various strategies in relation to visitor management In economic growth of the tourism industry is playing an important role and it provide support in generating maximum profit and revenue by generating from respective businesses that are working in that particular line (Page, 2014). For economic growth, social development and culture awareness it is more important to have more centre of attraction to the people. There are various strategies those are related with tourism sectors are explained under National Tourism AgencyinBritainforattractingmaximumtouristtowardthembyprovidingnecessary requirement and needs to be fulfil by the consultant in order to feel customers to visit this place again and again. Some of the major strategies are as follows: Supply:As a suppler of different services those are related with delivering customer towards most attractive places those are drawing the attention of people. The issues related with themanagingvariousresourcesthoseareattractedmoreandmore.Regardingproper management of visitor flow it means that during peak time there are so many customers those are 8
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
visiting at various parts of the country at that point of time it is very necessary to control flow for the proper and impressive management. There are different capacity that should include that extension of the opening extra time for visitor attraction. Involvement of the peak strategies which will provide directions to those people which are coming to see more most attractive places. There should be flexible capacity which are said to be extension of the time require to give those people who want extra space for eating purpose, staff level that should maximise profit for tourism sectors (WittBrooke and Buckley, 2013). Customer need proper guidelines that should included the attraction of most appropriate skills which are supported by the management. Formation and development of building should attract more customers towards them. The major aspect is to provide proper safety and secure environment to the customers so that chance of mistakes can be minimise. Demand:according to the need and demand of customer the tourism sectors are focused in relation to visitor attraction management (We provide visitor attraction consultancy services. 2017). It influence individual behavioural aspect or the amount of those visitor that includes the market internal representation, price incentives and acquisition and knowledges that should also be given traveller to attract them and to make decent management of the tour. Product life cycle is the most important aspect that should be renewed at regularly to increase visitor attraction and provide delivery modes which are related as active and normative mode of help in the attraction and management of several visitors. There is always a need of innovation in the field of tourism sectors that should includes creative advantages, themes and other areas. The main aims and objectives of the visitor attraction is to make new things, creativity by which they get attracted with more in the place those are favourable to the customers. Proper management can be influence with demand and supply that are arise in delivering best services to their customers. 4.2 Management technique evaluation in relation with sustainability Management technique is very helpful in getting sustainability. Sustainable tourism can be defined as a types of tourism by which cost can be minimized and profit can be maximize in relation with community and environment (Swarbrooke and Page, 2012). Along with various types of benefits, it has also some negative aspect because it affects the natural resources of the country. As a consultant of tourism , It is analysed that tourism sector is the biggest industry which contributes in the growth and development of economy of the nation. 9
Sustainable tourism also provides various benefits to the citizens of the country such as creates more employment opportunity by which living of standards of people improves and it also gives respect to local culture and takes corrective initiative for conserving natural resources so that beauty of country can be maintained and can be able to attract large number of tourist towards it. It also provides education and knowledge to the visitors regarding conservation. Sustainable tourism has also responsibility toprovide protection to the environment so that this natural environment can be enjoyed by people which will promote the conservation that will aid in the development of economy (Thrane and Farstad, 2011). This tourism also provides support so that people and communities' involvement can be increased socially and economically which includes- ï‚·To set goals and objectives regarding community, environment and profit. ï‚·Tomakeplanninginadvancewhichwillaidinincreasingtheinvolvementof stakeholders. ï‚·To focus on the experience of the education. ï‚·To make conservation of various resources in proper amount. There are various types of sustainable tourism which are given below- ï‚·Economic- Sustainable development helps in the development of economy of the country well being of the community. It also provides support in generating more income and revenue for citizens as well as provides benefits to neighbour, owner and employees. ï‚·Environment-with the help of Sustainable tourism, there is less impact on the natural resources especially in protected areas. It also aids in protecting the environment and gives many benefits to the surroundings. ï‚·Cultural and social- It does not represent the structure of the community and social culture but shows the local culture and traditions.In the planning, development and monitoring process it involves the stakeholders and also gives them education. CONCLUSION Visitor attraction management plays an important role for National Tourism Agency Visit Britain because it provides basic facilities to the travellers so that they will visit again in future. This management also provides support in the growth of company as well as of country because it draws attention of large number of people. From this report it is concluded that there are 10
various factors which influence the business and is very important for the administration of the visitors. Organisation should also analyse geographic, demographic and psycho graphic factors which have impact on the visitor attraction. There are different types of motivation theories that helps in the development and growth of travel and tourism industry. REFERENCES Books and Journals: 11
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
Beritelli, P., Bieger, T and Laesser, C., 2014.The new frontiers of destination management: Applying variable geometry as a function-based approach.Journal of Travel Research. 53.(4). pp.403-417. Cellini, R., 2011. Is UNESCO recognition effective in fostering tourism? A comment on Yang, Lin and Han.Tourism management.32.(2). pp.452-454. Evans, N., Stonehouse, G and Campbell, D., 2012.Strategic management for travel and tourism. Taylor & Francis. George, R., 2010. Visitor perceptions of crime-safety and attitudes towards risk: The case of Table Mountain National Park, Cape Town.Tourism Management.31.(6). pp.806-815. Jacobsen, J.K.S. and Munar, A.M., 2012. Tourist information search and destination choice in a digital age.Tourism Management Perspectives.1, pp.39-47. Ho, C. and Mulley, C., 2013. Tour-based mode choice of joint household travel patterns on weekend and weekday.Transportation.40(4), pp.789-811. Kusluvan, S and et . al., 2010. The human dimension: A review of human resources management issues in the tourism and hospitality industry.Cornell Hospitality Quarterly.51(2), pp.171-214. Beritelli, P., Bieger, T. and Laesser, C., 2014. The new frontiers of destination management: Applying variable geometry as a function-based approach.Journal of Travel Research. 53(4). pp.403-417. Dewhurst,P.D.andThwaites,E.,2014.Visitorattractionmanagement.Entertainment Management: Towards Best Practice, p.272 Hartmann,R.,2014.Darktourism,thanatourism,anddissonanceinheritagetourism management: new directions in contemporary tourism research.Journal of Heritage Tourism.9(2). pp.166-182. Leask, A., Fyall, A. and Barron, P., 2014. Generation Y: An agenda for future visitor attraction research.International Journal of Tourism Research.16(5). pp.462-471. Mason, P., 2015.Tourism impacts, planning and management. Routledge. Nickson, D., 2013.Human resource management for hospitality, tourism and events. Routledge. Page, S.J., 2014.Tourism management. Routledge. Witt, S.F., Brooke, M.Z. and Buckley, P.J., 2013.The Management of International Tourism (RLE Tourism). Routledge. Swarbrooke, J. and Page, S.J., 2012.Development and management of visitor attractions. Routledge. Thrane, C. and Farstad, E., 2011. Domestic tourism expenditures: The non-linear effects of length of stay and travel party size.Tourism Management.32(1). pp.46-52. Online 12
Weprovidevisitorattractionconsultancyservices.2017.[Online].Available through:<http://www.thevisitorattractioncompany.com/index.php>. [Accessed on 28th July 2017]. 13