Business Strategy for Vodafone

Business strategy

TABLE OF CONTENTS
 Introduction
 Main Body
 Conclusion
 References

INTRODUCTION
Vodafone is a British multinational telecommunications company. Its registered office is
located in Newbury, Berkshire, England and its global headquarters is based in London,
England. It predominantly operates services in the regions of Asia, Africa, Europe, and Oceania.
This report contains issues such as background of the company, details of the strategy used by
the company and their objectives. The key products offered by them. It has also identified the
issues of business that are faced by the department of HR of the company.

Background of Vodafone
It is known as Telecommunication firm based within U.K with interest within interest in United States
and Europe. It arises as a part of Racal, an electronics firm and a British radar founded within they year 1950. In the
year 1983, Racal founded is Vodafone subsidiary and in addition to this won the first cellular network of British was
launched within they year 1985. Vodafone was purchasing various other firm in early 1990s. Hence, building
partnership all over the world. The firm doubled its size within 2000 through getting German industrial A.G founded
by Mannesmann in 1856 to 1922. It was considered as the largest Vodafone's hostile bid that was resulted within the
largest merger all over the world. It has become one of the largest leading providers regarding the services of
telecommunication as well as it also conducted business more than 30 nations across the world.
Vodafone group provides voice services such as voice roaming ,voice communication as well as video
messaging,data services ,email ,internet and many more. It also provides business solutions, product services.
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