Strategic Management of Vodafone New Zealand

Running head: STRATEGIC MANAGEMENT OF VODAFONE
STRATEGIC MANAGEMENT OF VODAFONE
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STRATEGIC MANAGEMENT OF VODAFONE
Executive Summary
The report is based on the analysis of the internal and the external environment of Vodafone
which is a multinational telecommunications based company operating in New Zealand. The
external environment analysis is based on the telecommunications market of New Zealand
and the operations of Vodafone. The internal analysis is done with the help of the SWOT
framework which further helps in taking the decisions related to the various strategic options
that can be considered by the company for its future operations in the industry.

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STRATEGIC MANAGEMENT OF VODAFONE
Table of Contents
Background of the company..........................................................................................3
Analysis..........................................................................................................................3
External environment analysis bases on PEST..........................................................3
Internal analysis with the help of value chain framework.........................................5
SWOT analysis of Vodafone New Zealand...............................................................5
Evaluation of the strategic options.............................................................................7
Recommendations..........................................................................................................7
References......................................................................................................................8
Appendices...................................................................................................................10
Appendix 1...............................................................................................................10
Appendix 2...............................................................................................................10

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STRATEGIC MANAGEMENT OF VODAFONE
Background of the company
Vodafone New Zealand is an organization which operates in the telecommunications
industry of New Zealand. This company is mainly considered to be a subsidiary of the
London-listed company named Vodafone Plc. Vodafone is thereby considered to be one of
the biggest operator of mobile phones which is mainly based in Auckland. The organization
was established in the year 1998 after the New Zealand operations of Bell South was
purchased by Vodafone (For mobile phones and fast broadband., 2018). The organization has
employed more than 3000 people and the operations of the company are present all over the
world. Vodafone operates in New Zealand as a part of the New Zealand Telecommunications
Forum. Vodafone has invested huge amounts of money in the improvement process of the
urban areas. The company has also been able to create the first 4G LTE based network and
thereby continues maintaining the 2G network (For mobile phones and fast broadband.,
2018).
The report will be based on the analysis of the internal and external environment of
Vodafone New Zealand. The various strategic options of the organization based on its
strengths and weaknesses will also be analysed in the report.
Analysis
External environment analysis bases on PEST
Political factors – The analysis of the external environment is important for any
business organization so that the profitability of the company can be predicted. The
government of New Zealand is stable in nature and the chances of success of the
organizations in this area is also quite high. The political changes that occur in the country
can also cause changes in the regulations that have been formed by the organizations. The
labour based laws of the country are however quite strict which can cause issues in the