Strategic Management of Vodafone Plc

Strategic Management
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Table of Contents
1) Introduction.................................................................................................................................3
2) Company’s Overview..................................................................................................................4
Strategy........................................................................................................................................4
Mission and Vision......................................................................................................................4
Objectives.....................................................................................................................................4
Recent failures..............................................................................................................................4
3) Internal Analysis..........................................................................................................................5
Strategic Capabilities...................................................................................................................5
Resource based view....................................................................................................................5
VRIN Analysis.............................................................................................................................5
Strength and Weakness................................................................................................................6
4) External analysis..........................................................................................................................6
Pestle analysis..............................................................................................................................6
Porter’s Five Forces analysis.......................................................................................................8
5) Competitive strategy....................................................................................................................9
6) Ansoff Growth Matrix...............................................................................................................10
7) Bowman’s Strategic Clock Model............................................................................................11
8) Strategic recommendation.........................................................................................................13
9) Conclusion.................................................................................................................................14
10) References...............................................................................................................................15
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1) Introduction
Strategic management is basically a continuous monitoring, assessment, analysis and planning of
everything which is necessary for the company in order to meet the organizational objectives and
goals (Bigliardi, Ivo Dormio & Galati, 2012). Strategic management is actually to denote the
managerial branch which is considered with the establishment of strategic visions, formulating,
implementing the strategies and setting out the objectives for corrective measures deviation in
order to reach the company’s strategic intent and motive. The following assignment will be
based on Vodafone Plc which is a renowned telecommunication company in UK. The
assignment will provide some recent failures of the company, its visions, objectives and mission
to mitigate the failures. It will then internally analyze the company with the help of VRIO,
SWOT analysis and others. It will also analyze the company externally with the help strategic
tools like Pestle analysis, Bowman’s strategy of clock and others. The report at last will represent
a recommendation on how the failures confronted by the Vodafone can be solved and retained its
position in the market.
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2) Company’s Overview
Vodafone Group Plc was introduced on 17th July, 1984 which is a telecommunication
corporation; it acquires licenses and spectrum for using radio frequencies which provides mobile
services. The company company’s fixed capabilities involve voice services, copper networks for
television, broadband, fiber and cable. Vodafone is British multinational telecom firm that has
headquarters in Berkshire, London and Newbury, on the other hand, it operate in other regions of
Oceanic, Europe, Africa and Asia. In terms of broadband and mobile services, Vodafone is the
largest telecommunication company that has 400 million connections and about major
customer’s base in about 26 countries. The company is considered as the second largest company
in the world and it has around 17.2 million subscribers and thirds largest company in UK after
O2 and EE.
Strategy
Vodafone Plc’s recent strategy is to expand the business through geographic developments, new
customer’s base acquisitions, retention of existing consumers and enhancing the use of new
technology and advanced service providers (Akter et al., 2016). It also has a plan to meet the
society’s demands and forms enormous scopes for expanding the business.
Mission and Vision
The mission and vision of Vodafone’s company is to be the major telecommunication leaders in
the world of increased connected world. It aims to enrich the lives of its customers with unique
power of mobile communication (Johri, 2010). It also aims to be at the position of high standard
financial service firm that continues to make loyalty and trust towards the customers.
Objectives
The main objective of Vodafone Plc is to retain market leadership, product-led company that can
continuously develop the new services and products that can use the latest technologies (Scholes,
2015). Customers are now becoming more demanding even the suppliers now have to listen to
the company; therefore, the company has an objective to feed this back into its product strategy
(Jackson, 2012). Vodafone has a motive to keep its leading edge, for this, it will search out for
adding value to its products and services and providing package offers to its customers.
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