Voice Recognition in the Hospitality Industry: A Business Case for TUI Australia

Assignment 1: Business Case
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Contents
Introduction..............................................................................................................................3
Identify and synthesise existing technology analysis and trends (issues) in the selected
organization in the industry mentioned above........................................................................4
The scope of “Voice Recognition”.........................................................................................5
Provide the problem statement and benefits “Voice Recognition” can solve issues
identified earlier in the selected organization in the industry mentioned above....................6
Business model canvas in the context of “Voice Recognition” in the selected organization
in the industry mentioned above.............................................................................................7
Technology analysis and trends in the context of “Voice Recognition” in the industry
mentioned above.....................................................................................................................9
Alignment of the business model and value proposition......................................................10
Recommendation & Conclusion...........................................................................................11
References:..............................................................................................................................12
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Introduction
Nowadays, the hospitality industry is in the phase of technological transformation. The
organisations are inclining towards new biometrics software and devices to handle all their
operation. The most famous among that biometrics is “voice recognition”. This technology
gives an access to various aspects of hospitality. In this report, the scope of the voice
recognition and the trends going on the tourism industry in the context of TUI Australia are
discussed. Also, this report will define the problem statement and several benefits of the
Voice recognition and ways to solve these issues. Also, a business canvas model has been
developed as per the mentioned organisation. This report provides the recommendation for
using this beneficial interface and aligns the business model with the value proposition
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Identify and synthesise existing technology analysis and trends (issues) in the selected
organization in the industry mentioned above.
Nowadays, people are looking for ways to ease their task. With increasing influence of
technology in the life of people, the demand for innovating a new form of technology has
boomed. Recently in a survey conducted by a market-intelligence organisation ‘Tratica', it
was mentioned that more than 80% mobile phones would be having speech recognition
features by 2020. While traveling, the travellers need not type information they are looking
for, voice recognition features have made a major breakthrough in the field of hospitality.
The tourism industry has been changing rapidly at a vast pace in the current era and there is a
lot of changes is happening in the tourism sector. Technology is the boon for the tourism
sector and it is essential that the tourism sector should select the right technology to grow in
this sector (Jurafsky and Martin, 2014). Every traveller has used the technology at any point
during his encounter with the tourism sector. Technology changes are impacting the
behaviour of the customer at any point in time. The company like TUI Australia has used the
changing technology by examining the needed changes in the technology.
Technology has not only changes the operational mechanism of the TUI Australia but also at
the same time changing the user interface of the tourism industry. The management has a
positive perception towards the implementation of voice recognition in operation. They
believe that this technology is a promising aid for the travellers from all around the world.
Voice operated devices are being seen as the major frontier of tour and travel industry as it
assists in delivering convenience for voyagers and would also help in generating more
revenue for the hospitality service provider. The user now can able to search information
about the trips of TUI Australia by searching the details, recommendations, reviews etc.
before starting the trip. The company believes that voice recognition devices have narrowed
things down. For instance, instead of showing extra and irrelevant information over the
screen, the voice-based search will provide more personal and useful result.
With the voice-based hotel search on the website and mobile App of TUI Australia, the
travellers would be provided with a wide range of useful options. In addition to this, the
software can also generate information regarding nearby airports, hotels, and restaurant.
Also, now the user will be able to complete the trip booking with the help of paying online by
the online interface of TUI Australia (Jurafsky and Martin, 2014). Besides this TUI Australia
has also provided the smart tabs to the customers during their entire trip and it will help the
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