SIS40215 - Certificate IV in Fitness

Wallaby Challenge Business Plan
Qualification Certificate IV in Fitness (SIS40215)
Course Personal Trainer
Your Full Name
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Task 1
1. Describe your business in 4-5 sentences. Be sure to include your product offerings.
The business is a gym proposition that will cater to male and female customers of
Australia in Sydney region. Primary product of the business will be providing gym
scheduling and training to customers.
2. List your business mission.
Business Mission:
1. To generate profits for creating business profitability
2. To repay off bank loan for the business loan in first year of business
3. To maintain equipment at highest possible standards
3. List your business goals and objectives. You can use the power of three planning
tool to assist structuring these.
Business goals and objectives:
1. To attain leadership in the business domain
2. To develop business target area
3. To provide quality of service to customers
4a. Describe you and/or your team and its capabilities by completing the table
below. The What is Your Value section in Session 1 You PTY LTD (see Plan Your
Success) has a good structure to guide you through this process.
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Team member/s Honest, hardworking, committed,
enthusiastic
Attitude Positive attitude with enthusiasm
Knowledge and/or Skills Physical Fitness knowledge, Dieting
knowledge
4b. Conduct and report on the PESTLE factors influencing your business
Political Australia is politically stable with minimum inference of
government on business-oriented issues.
Economic Australia is economically stable with a stable currency system,
which is conducive for businesses
Technological Technologically the country is developed hence developing an
App or website will help attain target market
Legal Australia has a stable system of judiciary and laws
Environmental The country has stringent environmental regulations
4c. List three competitors to You Inc.
Competitor #1 name Jetts Sydney
Number of staff 120
Facilities Gym, Fitness center, dietician
Estimated % of market share 14.2%
Unique value to customer. Located throughout Australia, customers can avail facility at
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Why they would do business
with your competitor?
any center.
What are your competitor’s
main strengths?
Presence since a long time
What are your competitor’s
main weaknesses?
Low control over business
Competitor #2 name Flow Athletic
Number of staff 20
Facilities Gym, Aerobics
Estimated % of market share 9%
Unique value to customer.
Why they would do business
with your competitor?
Personal coaching and training provided
What are your competitor’s
main strengths?
Locational advantage
What are your competitor’s
main weaknesses?
Not concentrating on any course for a prolonged time
Competitor #3 name City Gym
Number of staff 12
Facilities Gym only
Estimated % of market share 13%
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Unique value to customer.
Why they would do business
with your competitor?
Cost advantages
What are your competitor’s
main strengths?
Market share and coaches
What are your competitor’s
main weaknesses?
Neglecting new equipment
4d. Consider the internal and external factors you have identified. Put these into the
respective squares of your SWOT analysis.
After you have finished the SWOT, reconsider your goals to ensure you are taking
advantage of strengths and opportunities. You may also need to ensure you are protecting
yourself against weaknesses and threats.
Positives Negatives
Internal Strengths
 Committed coaches
 High quality
equipment
 High maintenance
Weaknesses
 Low finance capability
 Low brand name
 Locational
disadvantage
External Opportunities Threats
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 Increase gym facility
 Develop market share
 Increase promotions
 Increasing trainer costs
 Increasing market
competition
5. List at least one action for each objective that you have on your plan.
Striving to make more promotions to attract more customers.
6. What type of business structure do you think You Inc. will have?
You Inc will have a horizontal business structure, where everyone will be allowed to
communicate with each other and share ideas regarding the organisation.
7. Complete the following template (or use an alternative if you prefer) to produce an
OHS Policy for You Inc. Access state templates and sample policies to assists you to
develop your policy. If you adapt your policy from an existing template, please cite
the source and URL.
You Inc.’s Work Health and Safety Policy
At You Inc. the health, safety and welfare of all employees and visitors is of equal
importance to all other operational considerations.
The employer, supervisors and employees work together to create a safe working
environment and ensure compliance with the <<Relevant State Work Health and Safety
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