Business Research Methods for Watchingham County Council UK

Running header
Name:
Institution:
Title:

Business research methods 2
EXECUTIVE SUMMARY
Following an increased number of complaints from the public, Watchingham County Council
UK has decided to hire the services of a researcher to get to the root of the problem and a
possible solution. The report contains an introduction which is followed by a detailed report
answering some stated questions. This is then followed by a conclusive result and references
from where the information was sourced.

Business research methods 3
Contents
INTRODUCTION...........................................................................................................................3
TASK ONE......................................................................................................................................4
1.1 Applying principles and practices of quantitative and qualitative research on a practical
level in the given case scenario....................................................................................................4
1.2 Develop and outline research aims, objectives and development questions and prioritize
them in relation to contemporary managerial and business needs of the case organization........4
Aims of the research.................................................................................................................4
Objectives of the research........................................................................................................5
Questions to be asked via the research tools............................................................................5
TASK TWO.....................................................................................................................................6
2.1 Produce critical literature reviews based upon research methodology..................................6
2.2Use methodology, instrumentation and research design appropriate to the specific nature of
fieldwork......................................................................................................................................6
1. Questionnaires...................................................................................................................6
2. Face to face interviews......................................................................................................7
2.3 Critically evaluate statistical methods available for data analysis and outline a data analysis
plan for the proposed study..........................................................................................................7
TASK THREE.................................................................................................................................8
3.1 Develop an action plan and timeline for delivering the management research projects using
research methodologies................................................................................................................8
3.2 Develop written research reports that include a discussion of the data visualization tools
likely to be used in the final report............................................................................................10
3.3 Develop a plan for managing ethical issues in the proposed research.................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

Business research methods 4
INTRODUCTION
The national government of the United Kingdom has delegated the duties of public service
provision to the Watchingham County Council UK. The duties delegated include: maintenance
of libraries and education, leisure centers, cemeteries and parks, provision of social care, fire and
transport services, public safety and waste management. Over the past six months, Watchingham
County Council UK has recorded a 20% increase in complaints from the public with regards to
their services. The increase in the number of complaints will prompt scrutiny from the national
government they provide partial funding to Watchingham County Council UK. For this reason,
they are seeking to outsource an external researcher to look into the problem.