Marketing Mix of Waterstones

Waterstones the
Marketing Mix

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Marketing mix...........................................................................................................................1
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Marketing mix is defined as a set of actions as well as tactics which a company uses to
promote its brand as well as product in markets. Marketing mix is considered as a foundation
model for various businesses that are centred around their product, place, price, promotion,
physical evidence, people as well as process (Kythor, 2019). Marketing mix generally used by
companies to advertise their product or services in corporate markets. This report is based on
marketing mix of Waterstones that is a British book retailer which operates in 283 stores majorly
in United Kingdom along with its nearly countries. This report includes marketing mix of 7Ps
that consists of product, price, place, promotion, people, process as well as physical evidence
along with its conclusion.
MAIN BODY
Marketing mix
Marketing mix of Waterstones are as follows:
Product: As marketing mix P in product in terms of company Waterstones deals in selling
their products under 5 white categories along with company is serving their different separate
products lines along with that its products are sold under brand name of company (Williams,
2018). Waterstones is selling their product with a lot of variety present that allows various
customers to choose a product variety according to their choices in terms of books. As company
is having strong brand value along with providing premium quality of books in terms of
information that states in having multi-level supports through online as well as in their physical
outlets.
Price: This P of marketing mix in terms of water stones company deals in discounting of
their bestsellers that are considered to be a strong and effective point of company (Thomson and
Camp, 2018). As Waterstones is always focused in in active of interest as well as excite their
customer's along with regularly inspiring them to read as well as engage in their books with
discounting concept.
Place: This P of marketing mix of water stones company is having a strategy of gaining
highest position in a book sector which is a type of distribution that has regards to its product. As
market reach of water stones is very high in comparison to its competitors by opening their store
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