Marketing Essentials for Travel and Tourism

Marketing essential for
travel and tourism.

Table of Contents
INTRODUCTION...........................................................................................................................3
PART 2 ...........................................................................................................................................3
Comparison of marketing of TUI with British airways..............................................................3
Marketing plan............................................................................................................................5
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Marketing is the process of interesting potential customers and client in product and
services. This is the key word in this marketing is involves researching, promoting, selling and
distribution of products and services at market place. The present report is based on TUI
company. The main objective of report is understood the concept of marketing mix. The report
will describe marketing mix and compare with another company. This will produce marketing
plan for TUI retail.
PART 2
Comparison of marketing of TUI with British airways.
Marketing mix refers the sets of action or tactics which a company uses to promote its
brand or products in market place. This consists with 7 P's of marketing are product, price, place,
promotion, process, people and physical evidences. The comparison between TUI and British
airways marketing mix are as follows:
Basis TUI British airways
Product TUI sells their product within the 5
categories. Company offers holidays
packages, travelling facilities, ticket
booking services, cruise lines, hotels
and resorts facilities to their
customers as well as retail facilities
(Baker and Saren, 2016).
This offers high quality of services
to their customers such as best
transport facilities to people from
one place to another place,
entertainment screens, cabins and
others.
Price Pricing strategy of company is
competitive pricing strategy. In this
company is compare competitors
price within the market place then
sets prices of their services. This
help to make proper attraction of
customers through lower prices
within the industry.
The company use differentiation
pricing strategy and also offers
discount to customers in festivals.
This help to attract customers only
in festival season.