Adequacy of Web-Based Social Networking Advertising on Sales Advancement in Small and Medium Scale Organizations

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A STUDY ON ADEQUACY OF WEB-BASED SOCIAL NETWORKING ADVERTISING
ON SALES ADVANCEMENT IN BOTH SMALL AND MEDIUM SCALE
ORGANIZATIONS: A CASE STUDY OF KAPLAN FINANCIAL LTD IN UK.
By (Name)
The Name of the Class (Course)
Professor (Tutor)
The Name of the School (University)
The City and State where it is located
The Date

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TABLE OF CONTENTS
1.1 Background of the study......................................................................2
1.2 Statement of the problem......................................................................3
1.3 Scope of the study ..............................................................................3
1.4 Aims of the study..............................................................................4
1.5 Objectives of the study........................................................................4
1.6 Research questions.............................................................................5
1.7 Justification of the study......................................................................5
CHAPTER TWO: LITERATURE REVIEW...............................................6
2.1Literature Review................................................................................6
2.2 Advertising in online networking............................................................6
2.3 New Media advertising as advancement in SMEs.........................................7
CHAPTER THREE: METHODOLOGY..................................................11
3.1 Philosophical Solution.......................................................................11
3.2 Research Design..............................................................................11
3.3 Research Strategy.............................................................................11
3.4 Sampling Approach..........................................................................12
3.5 Sampling Strategy.....................................................................................................12

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3.6 Data Analysis.................................................................................13
3.7 Validity, Reliability and Generalisability..................................................13
3.8 Ethical Issues..................................................................................13
3.9 Limitations......................................................................................14
3.10 Timetable.......................................................................................14
REFERENCES...................................................................................17

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INTRODUCTION
1.1 Background of the study
According to various studies by Dogramaci (2010, pp. 403-432), social media has
become more active and acceptable in human daily activities. However, with this acceptance
companies have seen it as a new area of innovation by continuously coming up with new ideas of
using social media network. Thus latest change has been that of using the platform to advertise
their products which as result of the rapid growth of several companies worldwide (Magnat
2017, p. 153). Margnat (2017, p.153) has also suggested that advertising is only one of the
advantages of social networking sales promotion as it has several purposes. The expectations of
new media as an advertising media have been seen by the high sales of companies around the
globe and more are yet to, one. Companies and organisations are expecting new media to be an
instrumental means of product promotion with low investments or even no investment but on the
dependence of the effort of the company.
The depression has only increased the usage of new media by marketers since the
assumption of effectiveness, and low cost has attracted numerous marketers with fixed plans. It
is factual that social media networking can consist of good outcomes for promoters, but
sometimes marketers tend to forget that there is no a free thing that is credible (Khasnabish &
Haiven 2012, pp. 408-421). The question which both small and middle scale company inquire is
whether the repayment of new media as a sales promotion medium can be reasonable or no
(Pandey 2014, p. 84).
1.2 Problem Statement

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This study will aim at understanding the adequacy of web-based social networking
advertising on sales advancement in both small and medium scale organisations in the world of
business. However, the introduction of social media channel has advertising has brought
different debates as both marketers and investors have negative and positive ideas. Also, the
consequence of social media as a sales promotion tool is expected to increase because of cost-
effectiveness and its affordability to many companies. Additionally, new media is likely to
increase in of users in the coming years most companies are expected to change ways of
promoting their commodities (Khasnabish & Haiven 2012, pp. 408-421). The traditional channel
of advertising is supposed to be consumed by the new web-based networking advertising has it
been found that in every five companies, four use social media to advertise its products. For this
reason, the social networking will only complement rather than substitute traditional ways of
sales promotion worldwide (Ramanathan 2013, p. 340). This complementing nature of social
media can enhance marketing of products as well as give extensive sales of the commodities. On
account of this, the rationale of this qualitative research study is to understanding adequacy of
web-based social network advertising on sales advancement in both small and medium scale
business across the globe.
1.3 Scope of the study
Conversely, the finding of this research study will act as momentum to other researchers
with more time and resources to deeply-engage in the examination of other effects of social
networking in product and sales promotion.
1.4 Aims of the study

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The research study will aim at scrutinising the effective of new media marketing on sales
endorsement in small and medium businesses in the United Kingdom.
1.5 Objectives of the study
i. To determine the connection between new media advertising and sales endorsement in
small and medium scale businesses.
iii. To make recommendations for SMEs how to use social media advertising for better
performance.
1.6 Research questions
The research questions in this research study include.
i. What are most appropriate new media advertising tools?
ii. How to handle the social networking advertising to get the maximum payback?
1.7 Justification of the study
The study determination is too imperative because it contributes to filling gaps and
generation of new acquaintance of the effective of the new media sales endorsement in small and
medium scale businesses. Social media advertising is a working model of marketing in business
most research has not been done to find out the effectiveness of social media on sales promotion.
This study will also contribute to a generation of knowledge that can be used by business
institutions to enlarge their marketing sector in the future.