Project Execution Strategies and Tools

This assignment delves into the complexities of project execution, examining different strategies and tools employed to ensure successful project completion. It emphasizes the importance of risk management, communication, and stakeholder engagement throughout the project lifecycle. Students are tasked with analyzing various project execution models and evaluating their effectiveness in diverse project environments.

Running head: WEB PROJECT MANAGEMENT
Web Project Management
Name of the Student
Name of the University
Author Note

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Table of Contents
Phase I..................................................................................................................................2
Project:.............................................................................................................................2
Project Sponsor:...............................................................................................................2
Project Manager:..............................................................................................................2
Start Date:........................................................................................................................2
Completion Date:.............................................................................................................2
Document Details:...........................................................................................................2
Approval:.........................................................................................................................2
Concept:...........................................................................................................................3
The Design:......................................................................................................................3
The Corporate Section:....................................................................................................4
The AI Feature:................................................................................................................5
Objective of the Project:..................................................................................................5
Business Strategy:............................................................................................................6
Feasibility:.......................................................................................................................6
Constraints:......................................................................................................................7
Deliverables:....................................................................................................................7

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Stakeholders:....................................................................................................................8
Phase II................................................................................................................................9
S.M.A.R.T Goals:............................................................................................................9
Gantt Chart:...................................................................................................................12
Communication Plan:....................................................................................................12
Phase III.............................................................................................................................14
Team Development:.......................................................................................................14
Requirement Gathering:.................................................................................................14
The Execution of the Project:........................................................................................14
Research:........................................................................................................................14
Testing:..........................................................................................................................15
Tracking:........................................................................................................................15
Phase IV.............................................................................................................................15
Project Monitoring.........................................................................................................15
Objectives:.................................................................................................................15
Quality Deliverables:.................................................................................................16
Project Performance:.................................................................................................16
Phase V..............................................................................................................................16
Project Closure:.............................................................................................................16
Reference:..........................................................................................................................18

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Phase I.
Project:
Social Network Web and Application Development Project
Project Sponsor:
The concerned University, Case Equity.
Project Manager:
To be filled up by the student.
Start Date:
7th of December, 2017
Completion Date:
23rd of September, 2018
Document Details:
Version Modification Author Date
1.0 NA To be filled up by the
student
23rd of November, 2017
Approval:
Role Date Version
Investor 26th of November, 2017 1.0
Department Head 26th of November, 2017 1.0
Principal 26th of November, 2017 1.0

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Concept:
The project will deal with web development. It is a development project that will work
with browser application and android application. The idea is to develop a website that can
provide a unique social network platform to the users.
Social network is a medium to connect people all over the world digitally. Internet is the
technology that has the ability to bring together anything in its vicinity and connect them and
social networks utilize that ability of the internet (Burke 2013). Social Networks that are in use
like Facebook, Twitter, Instagram, MySpace, Friendster, LinkedIn etc.have a bit of different
functionality but they serve the same purpose, they focus on connecting the world.
This project is quite similar to the social networks like Facebook, LinkedIn but it has a
hybrid form of action. The product of the project will be a social network and some features will
be incorporated to make it extra exciting.
The Design:
The website will show a webpage on loading the first time. It will ask an individual to
open an account. If account already created then it will recognize the user and will ask to log in.
Opening account will follow the usual process. Upon logging in, the user will be directed to the
profile page of the user. This profile page will contain basic things like profile picture and
information about the user. Here in the profile page, features will not be like Facebook. It will
not contain media posting and file uploading features. Instead of posting media on user’s own
profile, a separate feature will be added. That feature is a gallery; users will get to create their
own gallery depending on their passion and this gallery will be fully customizable. Everybody

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has passion for something and people want to display that quality of them. The gallery section
will require the users to first select their passion choice; it may be anything like photography,
sport, writing, programming etc. They will be given features to customize the look of their
respective galleries according to their passion. The background and theme will be customizable
which will make the gallery more suitable. The galleries will have an exhibition mode which is
more like a slideshow of the things posted on the gallery. This exhibition can be made live which
means that people in the friend list of the user can be invited to watch that. The gallery will have
features to upload images, videos and journals which will serve as the medium to display the
skills of the users and arranging them is totally user-dependent. Users can check the galleries of
others without any slideshow invites; without slideshow, the view of the gallery will be like any
regular social media news feed pages. There will also be chatting feature by means of a chat box.
The idea is to keep the design very much simple and solid. The chat box of the website will be
movable all over the screen and it can be placed anywhere o the screen as per the users’
convenience.
The design of the webpage will be fully responsive. Using Bootstrap technology,
responsive designs will be incorporated in the website to fully fit according to the device
coordinates of the screens of various devices.
The Corporate Section:
There will be a separate account feature for corporate people with corporate purpose.
Employers can have different accounts specifically made to let people know that they may hire
people based on their profiles which is similar to LinkedIn. Users can send requests to the
corporate people they are interested in and on adding to the list, users can show their gallery

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slideshow which will give the recruiters a vivid idea on the potentials of the candidates.
Corporate account holders can search candidates on their preferred criteria.
The AI Feature:
This is the feature that will introduce a completely new world to the social media
industry. Artificial Intelligence will be integrated to the website to make the application more
reactive. The AI will help users navigate among pages which means there will be a virtual
assistant to facilitate the communication between the user and the website interface. When users
try to search an entry in the website such as searching some other users and finding about their
information, these functions will be done with the help of the AI. Users can ask the VA(Virtual
Assistant) about the information that people put on their profiles including date of birth, contact
information, residential address etc (Calvanese et al. 2013). Knowing the name of the user to be
searched, VA can help in reducing the typing effort (Milne and Witten 2013). VA will also help
in messaging. Whatever a user wants to write in a message, speech-to-text feature will be
integrated to carry out the chatting operation. Upon activating the microphone facility, people
will be required to speak on it and the message will appear in text form in the chat box.
Objective of the Project:
 The primary objective of the project is to provide a platform which will unify the
characteristics of all the existing social network technologies without having to
manage multiple social media accounts
 The project will add corporate aspects to discover potential candidates
 The project is to introduce the features of artificial intelligence in efficiently
handling the website

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 The objective of the project is to provide users a medium to showcase their talents
with the help of vibrant customization
Business Strategy:
This project will be launched as a website at first and after the official launch, the mobile
application version will be launched shortly. The fundamental strategy behind this website is to
develop a unified platform which will provide users all the functionality that they go through
socially. The corporate aspect has a role to play in this platform. People will not have to open
numerous accounts in multiple social sites, rather they will only have to create a single account
which will help in facilitating multiple functions (Mir and Pinnington 2014). Virtual Assistance
will provide the ease of access that will be a demanding feature in the market. It will attract an
immense amount of users as the concept of AI is emerging and the technology will help the
business in terms of growth (Tomanek, Cermak and Smutny 2015).
Feasibility:
The problem which is inevitable with this project is its basic nature. The feasibility and
the project approval are very much narrowed down as the social network concept is not at all
innovative (Chadwick et al. 2017). Social network giants like Facebook, LinkedIn, Instagram,
WhatsApp are the biggest competitors that question the feasibility of the project. However,
discussing feasibility demands the gaps of the existing social media which means that they are
certain techniques that have been missed out on by the existing social network giants. It is
extremely difficult to keep up with the success rate of Facebook and other social network
companies. Facebook has been growing and it has been developing its components; Facebook
has developed its features in ways that inventing a new social feature is almost an impossible

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task. Therefore, this project develops a unified platform where a user can have all the possible,
necessary social activity criteria and this unified idea has not been developed before. Every
business model has focused on creating a singular business idea which employs a particular
operation. This website supports not only speech-to-text technology like all the existing chat box
features but also a virtual assistance that can handle various select operations in the website
which is completely a latest feature to attract the users. Therefore, the project is quite feasible
having adequate competitive advantage.
Constraints:
 The project has various modules that developers have to work on and the time
limit is a constraint based on which the developers have to optimize their work
routines
 The research and development performed over the AI technology can be of
limited functionality when launched
 The development modules have immense amount of workload which will form
critical problems in the development phase
 To support the technology and the research, the funding may not be sufficient
 Investors can make their concerns known in the form of refusal as the social
network idea is not profitable according to many.
Deliverables:
 The website will provide a basic mechanism for user registration
 There will be a user profile page where a user will provide all of his specific
information
 A gallery section will be there with media uploading facility

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 Slideshow of the gallery will be a design and development module where other
users can be invited
 Users can be sent requests which is similar to friend requests on Facebook
 There will be a messaging facility which will be performed through a chat box
 Chat box will be dynamic which means it will not have any specific location on
the screen
 Speech-to-text feature or voice recognition feature will be integrated to send texts
without having to type
 Virtual Assistant (VA) will be integrated to handle the search and navigation
operations of the website
Stakeholders:
 The customers or members are the most prioritized stakeholders of the website
who will actually popularize the website features (Cho and Auger 2017). Their
interest lie in the overall aspect of the project
 The recruiters are the special stakeholders of this website as they get an
opportunity to search users who are potential candidates meeting the recruiters’
criteria
 The investors are also the stakeholders who are investing for the profitable future
of the website (Manetti and Bellucci 2016)

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Phase II
The project management will follow S.M.A.R.T methods for goal setting purposes.
S.M.A.R.T Goals:
Specific - the specific goal of the project is to develop a social networking site which will
be a unified platform to target potential users and the corporate community who are the biggest
stakeholders of the project (Dameri 2014). The goal is to deliver a beta version of the project
within the mentioned completion date.
Measurable – to track the proceedings of the project, the overall development is divided
into modules. These modules will also be divided into specific parameters and time will be
allocated to complete those parameters. This is how the developmental progress of the project
can be kept track of.
Attainable – the most important goal of the project is to develop the gallery functionality
and the virtual assistant. It will take huge amount of time to fully develop all the gallery features
and therefore, a lot of designers and developers have to be employed to finish the feature in time.
The virtual assistant is the unique selling point of the project and hence, maximum work has to
be put to this module. This module requires research and maximum manpower will be allocated
to this module to initiate it early in the developmental phase.
Realistic – the most realistic goal of the project is to develop the gallery to provide users
with an outstanding opportunity to showcase what they are passionate about. Speech-to-text chat
box feature will also be available for the users in the web version.

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Timely – A specific timeframe will be built for the development phase of the project. The
entire developmental structure follows a modular approach. The total duration allocated to the
task is about two years and there are great amount of research involved.
 Feasibility and requirement gathering will take up one month
 The overall design will take about four months
 The functional implementation and coding will be allocated six months
 Testing of the website functionality will be covered in five months
 Artificial Intelligence research will take about six months
 Integrating speech-to-text facility to the chat box will take one month
 Development and testing of virtual assistant will take approximately five months
 AI integration and testing will take three months
 Finally the merging of modules and integration testing will take two months
The steps mentioned above are the overall time allocation for the developmental cycle
of the project.
Scope of the Project:
 The idea behind the project requires a lot of manpower and hence a lot of
technical students can be gifted with the opportunity to showcase their skills and
developing themselves more
 Artificial intelligence in this project will require research which will lead students
in technical field acquire in-depth knowledge about AI integration

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 The design of the project demands a lot of techniques that can enrich designing
capabilities of people responsible for design module.
 Social media market can be enhanced with this idea by means of developing the
industry
 The project has a certain competitive advantage that can lead to efficiently
competing with other social network companies
Work Breakdown Schedule -
Web Development Project
User Interface Server Database Management
Webpage designing
Functionality adding
AI Research
Virtual Assistant
Development
Virtual Assistant Integration
Module Merging
Testing
Distribution
Servlets
Action Handlers
Beans
Tables
Database Schema

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Gantt Chart:
Dec’ 17 Jan’ 18 Feb’ 18 Mar’
18
April’
18
May’
18
June’
18
July’
18
Aug’
18
Sep’ 18 Oct’ 18
Feasibility
Study
Requirement
Gathering
Design
Functional
Coding
Testing
AI Research
Speech-to-
text
Integration
Virtual
Assistant
Developmen
t
Testing
AI
Integration
Testing
Merging
Testing
Communication Plan:
The project mainly handles the outside stakeholders. All of the members – users and
recruiters are the most important stakeholders and to communicate with them about this project,
the following planning will be adapted:
 The project primarily targets the users who require a dedicated platform to
showcase their passion. This website will be advertised in various social media

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sites to capture the attention of the users. Promotion on YouTube will be done
with the help of advertisements.
 It is also a unique platform for the corporate community and hence it will target e-
mail advertisement and promotion (Gomez and Tejedor 2015). Mails will be
officially sent to various firms who can be directly interested in the website, such
as the designing firms, studios etc.
 People who would be looking forward to start their own business through online
portfolios, the website will help them in trying out free portfolio samples and with
them, advertisements will be promoted to spread the news (Lando 2014).
Risk Management Strategy:
 The biggest risk the project faces is the funding which might not be sufficient for
the entire research and development (Moran 2014). The investors may refuse to
invest due to the risks of profitability with this project. In this case, a beta
prototype will be launched officially, which will display the potential features of
the project and its working principles (Liu, Meng and Fellows 2015). This is how
the beta launch will determine the potential market popularity of the project which
will lead to financial stability in achieving all the features proposed initially.
 Convincing developers to work for it is difficult as they might not want to take up
a project that they are skeptical about (Karlsen, Folke-Olsen and Torvatn 2015).
The project raises a lot of questions relating to its efficiency and profitability.

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Phase III
Team Development:
People who are efficient in web technologies are assigned to the project. Candidates are
chosen based on their web designing and developing skills. It has been made sure that they are
familiar with the latest technologies. The team has been put together keeping in mind the
research requirements (Parke, Campbell and Bartol 2014). Candidates are taken who are
interested and skilled in artificial intelligence development field. Dividing in several modules,
each module will be assigned a leader who is skilled enough in the concerned module.
Requirement Gathering:
The requirements of the project are well defined at the very beginning of the project
development phase. The resources have been addressed carefully to meet all the specific criteria
of the project (Colombo 2016).
The Execution of the Project:
Prior to beginning of the design portion, layouts are discussed over several meetings.
These meetings are to address the proper, optimized design requirement of the website. The
development scheduling to meet the deadline is handled in this phase. Multiple problems are
defined to address the efficiency of the project.
Research:
The various features like virtual assistant development require a lot of research. The
research covers a broad aspect of the project. The respective module leaders will be responsible
for the research. They will be guiding the methods of the research as to how to properly analyze
the areas of artificial intelligence study to successfully meet the intended features (Fennell 2017).

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Testing:
Testing will be done throughout the entire developmental phase. Testing will validate and
verify the project according to the intended requirements. Unit and integrated testing will be
done along with development (Johnson 2015). The project is said to be distributed as a beta
version on account of time limit and hence, beta and regression testing will be incorporated to
enhance the features more and add new items if required or suggested by the consumers.
Tracking:
Meetings will be held at regular intervals, which is one week, to analyze the progress of
the project (Green and Woolson 2016). The meetings will also address the problems with the
development strategies and new certain resource requirements will be handled if need be.
Phase IV
Project Monitoring
Objectives:
Through meetings the progress of different development modules will be kept track of
(Szalajko et al. 2014). These tracking procedures are aimed at verifying whether the
development process is as per the user requirements and whether the methods are serving the
primary objectives of the project. Project validation will be adapted to monitor whether the
project is being developed according to the proper standards and not in breach of any ethical
aspect.

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Quality Deliverables:
Quality of the deliverables will made sure using the quality assurance technique
(Patanakul et al.2016). Testing will be done thoroughly to verify whether the features have the
expected quality to meet the user criteria. Virtual Assistant, Gallery – these are the features
which will go through intense and critical testing.
Project Performance:
The manager through meetings will track project performance. These meetings will be
held throughout the developmental life cycle (Lindström 2016). The purpose of these meetings
will be to check the progress of all the modules and to ensure that the problem resolving is done
within the allocated duration for each module (Muthalagu, Cigelske and Brockman 2014). Data
will be gathered regarding the progress and if the progress is hampered in any way, manager will
take appropriate measures to bypass delays and keep the quality performance intact. These
managerial decisions will be made keeping in mind the factors which might cause issues for the
developers.
Phase V
Project Closure:
The project is completed addressing the main deliverables (Kerzner 2017). However,
compromising had to be done with the project as the time limit compressed the expansion of the
project.
 AI research duration was not enough and hence, the virtual assistant development
has been limited to a very few features.
 Speech-to-text feature has been developed well.

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 There is scope for improvement in the gallery design.
 Virtual assistant requires more seamless functionality.
 Regression testing ensures suggestions from users which will help in future
enhancement of the project.
 All the deliverables have been overall developed.
 Quality is not what was expected as maintaining time frame has caused to reduce
various testing cases.
 The project will deliver more features after its initial launch.
 After the initial launch, development phase will be conducted only to focus on
quality.

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