Website Design Brief for Native Bush Spices Australia

This website design brief is for Native Bush Spices Australia, a company that deals in manufacturing and retailing of native spices and herbs from Australia. The website will include login, view, and purchase functionalities. The target audience is people of Australia who cook frequently and small and medium scale eateries and restaurants. The website aims to increase customer base, enhance market shares, and provide a competitive edge in the market.

BSBPMG522 Undertake project work Website Design Brief template
Native Bush Spices Australia
Website Design Brief
The website design is to be done for the organization as Native Bush Spices. The
organization is based out of Australia and deals in the manufacturing and retailing of
the native spices and herbs from the country. There is currently no presence of the
organization on the web platforms. It has therefore become essential that the web
presence is made and the same will be done through website design. The website will
include the login, view, and purchase as the major functionalities (Fageha and Aibinu,
2013). The content of the website is complete and it has been done by PR Pulse, a
Public Relations Company. There are quotations from three different developers that
are available.
Background Information
The website that is being developed for Native Bush Spices Australia is a new site.
The organization does not have any websites or web applications prior to this one.
The company has decided to introduce the website as web presence has become
extremely significant to enhance the customer base and have enhanced market shares.
The organization has the following goals for the website.
 The website shall increase the customer base by at least 45%.
 The website shall be completed in maximum of 14 weeks and under the
budget of AUD 12,000.
 The website shall provide the organization with competitive edge in the
market and shall enhance the market shares by at least 34% (Gemino and
Parker, 2009).
 The website shall have rich UI and must ensure information security and
privacy at all times.
 24x7 availability must be ensured by the site.
Target Audience
The target audience of the website is the people of Australia that are cook on a daily
or frequent basis. The website also aims to target the small and medium scale eateries
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BSBPMG522 Undertake project work Website Design Brief template
and restaurants that may require spices in abundant amounts. The customer profile for
the non-commercial customers includes the people of Australia from all the genders
and in the age group of 18 to 65 years.
The products on the site will be reasonability priced and the new customers will be
offered with attractive discounts and deals to attract more number of customers. There
will also be background information included for all the products so that the
customers understand and get attracted towards the products.
Content
The organization is based out of Australia and deals in the manufacturing and
retailing of the native spices of Australia. The organization is in business since past 12
years. Some of the most popular products offered by the organization are Bush
Tomato Ground, Bush Tomato Mountain Pepper, Forestberry Herb, Bush Tomato
Whole, Aniseed Myrtle, and several others.
The site map can include the About Us section follow by the Product Catalogue and
details. Order details and payment options with the option to modify the items in the
cart shall be present. The user account details and contact information must be
included thereafter.
The content will be put on the site to provide the customers with the information on
the products manufactured and retailed by the company. The customers shall be able
to browse through the products and select the desired ones for purchase.
The content of the website has been prepared by a Public Relations Company called
PR Pulse. The content is in line with the requirements and expectations (Kamau,
2015).
Call to Action
 The users shall register themselves on the site to get associated with the
organization.
 The primary aim is to let the customer view and purchase the products from
the site and pay for their respective orders using secure payments.
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BSBPMG522 Undertake project work Website Design Brief template
 The user shall also post and share information on their social media accounts
through the website.
 The subscription for the newsletter is another desired action.
Social Media and Sharing
The target audience of the website are the frequent users of the social media accounts
and platforms. The social media channels that shall be integrated with the website
shall be Facebook, Instagram, Twitter, and Google+.
The social media presence that is required for the site is social media integration
which shall allow the users to log in to the site from their Facebook or Google+
accounts along with the usual log in option. Also, the users shall be able to post
information from the site to their social media channels. This will lead to the
marketing of the product(s) on the social media platforms.
Functional Requirements
The following functional requirements will be required in the site:
 Secure login functionality for the existing users and registration option for the
new users. The users shall be able to log in from their website credentials or
social media accounts, such as Facebook and Google+.
 Product catalogue with name, description, image, price, and reviews of the
products available with the organization.
 Cart management with the ability to the users to add or remove items from the
cart.
 Payment gateway integration so that the users can purchase the products and
place the orders through the site.
 Social media integration to allow the users to share content on the social
media channels.
 Inclusion of the blog to update the users about the organization activities and
products.
Design Assets
 The organization logo shall be displayed on the top left corner of every web page
and the link to the home page must be put on the logo.
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BSBPMG522 Undertake project work Website Design Brief template
 The color scheme shall be kept consistent across all the pages and the use of
bright colors and too dark colors shall be avoided. Overuse of colors shall also be
avoided (Milunovic and Filipovic, 2013).
 The layout shall be kept simple with logo, title, menu, body, and footer sections.
 The off-line marketing must be done through press releases, marketing from the
organization shops and stores.
Design Ideas
 The website design shall be responsive in nature. The user shall be able to use it
on web or mobile platforms in any mode.
 Consistency shall be included in the design in terms of color scheme and layout.
 The operations and functions shall be self-explanatory.
 The error resolution schemes must be included in the website design for the users.
 Navigation must be smooth across the site.
 Over-scrolling shall be avoided on the site.
 The textual content shall be easy to read.
 Over-lapping of the contents must not be present.
 There shall be no broken links.
 Use of whitespaces must be avoided.
Search Engine Optimisation (SEO)
The content development company, PR Pulse shall take care of the SEO. The use of
keywords, such as native, Australia spices, etc. shall be done. The content editing
shall also be done by the content development team.
Practical Issues
The budget of the project is AUD 12,000 and the timeframe is 14 weeks. The budget
is designed using bottom-up estimation technique to cover the project requirements
and risks, changes, and resources have been considered during estimation (Sanchez,
Robert, Bourgault and Pellerin, 2009). Project Manager will manage the project and it
will end on 14th May 2019.
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BSBPMG522 Undertake project work Website Design Brief template
References
Fageha, M. and Aibinu, A. (2013). Managing Project Scope Definition to Improve
Stakeholders’ Participation and Enhance Project Outcome. Procedia - Social and
Behavioral Sciences, 74, pp.154-164.
Gemino, A. and Parker, D. (2009). Use Case Diagrams in Support of Use Case
Modeling. Journal of Database Management, 20(1), pp.1-24.
Kamau, C. (2015). Efficacy of Monitoring and Evaluation Function in Achieving
Project Success in Kenya: A Conceptual Framework. Science Journal of Business and
Management, 3(3), p.82.
Milunovic, S. and Filipovic, J. (2013). Methodology for quality management of
projects in manufacturing industries. Total Quality Management & Business
Excellence, 24(1-2), pp.91-107.
Sanchez, H., Robert, B., Bourgault, M. and Pellerin, R. (2009). Risk management
applied to projects, programs, and portfolios. International Journal of Managing
Projects in Business, 2(1), pp.14-35.
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