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Business Plan of Four Season Hotel

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Added on  2020-07-23

Business Plan of Four Season Hotel

   Added on 2020-07-23

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Business plan
Business Plan of Four Season Hotel_1
EXECUTIVE SUMMARYThe current business plan was about expanding Four Season Hotel in the USA market forthe purpose of building a global image and combat competitive threats. The research investigatesthat company is facing tough competition from the Ritz Carlton therefore; it is a good option forit to arrange a strategic alliance with it to reduce competition and expand their business. Besidesthis, debt reduction, demand-based pricing, customer loyalty program, website marketing,quality management and waste management strategies had been suggested for the future growth.
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TABLE OF CONTENTSEXECUTIVE SUMMARY.............................................................................................................2INTRODUCTION...........................................................................................................................1BUSINESS OVERVIEW................................................................................................................1Type of Business..........................................................................................................................1Status of the business...................................................................................................................1Products........................................................................................................................................1Customers.....................................................................................................................................2Special or uniqueness about the business....................................................................................2Main issue or problem..................................................................................................................2EXPANSION STRATEGY.............................................................................................................2COST REDUCTION.......................................................................................................................3ASSETS REDUCTION...................................................................................................................4REVENUE GENERATING............................................................................................................4PRODUCT STRATEGIES..............................................................................................................4PRICING STRATEGIES................................................................................................................5PROMOTIONAL STRATEGIES...................................................................................................5COMPETITION..............................................................................................................................6HRM- MANAGEMENT AND OPERATIONS.............................................................................7CONCLUSION................................................................................................................................7
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INTRODUCTION Business plan is a plan about establishing a new start up or expanding the existing one.Four Season Hotel is a luxurious 5-star deluxe hotel that is operating a year-round opulence tothe visitors. It is currently looking for expanding its global presence through expansion in USmarket. The current plan covers the key strategies about revenue maximization, cost, assets,product, pricing, HRM and other aspects. BUSINESS OVERVIEWType of Business Four Seasons Hotel is a prestigious luxurious 5-star hotel established in 1993 owned andmanaged by Muskita Hotels Ltd. It is situated on the sandy beach to 8 km East to the Limassolcity centre. It is a 5-star deluxe property hotel with 304 rooms, 6 restaurants, 4 bars. Moreover,various facilities such as conference, Shiseido Spa and full range of fitness & sport activities anda shopping area with boutique, watches and ornaments. Thus, the business operates in thehospitality sector and is the pinnacle of luxury style combining with impeccable facilities withthe top quality services. Status of the business The hotel is running a successful business by providing the best quality hotel facilities tothe guests to develop great experience. The current plan is about its expansion so as to build aglobal image by serving people all around the world. It is a private limited organization that islooking for expanding its business in new geographical market so as to gain more brandpopularity. Being a growth stage of its life cycle, business takes many measures fordiversification through the influx of digital media, diversified merchandise assortment and others(Four Seasons Hotel and Resorts, 2016). With new hotel opening all around the globe, there is astrong opportunity for the company to grow their business in many areas.Products The hotel offers exceptional facilities and year-round opulence to their guests and alsoprovides wide range of complimentary services and amenities to the people. Its product portfolioincludes luxurious rooms for accommodation, food and beverages, in-house facilities and many1
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