Marketing Plan for Weetabix Ltd: Introducing Mini Vegan Flakes with Organic Plum Flavour
Verified
Added on 2023/06/18
|7
|1246
|490
AI Summary
This marketing plan for Weetabix Ltd focuses on introducing mini vegan flakes with organic plum flavour. It includes SWOT analysis, STP model, and marketing mix to attract a large customer base.
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.
Marketing plan
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
Table of Contents INTRODUCTION...........................................................................................................................1 MAIN BODY...................................................................................................................................1 Marketing plan............................................................................................................................1 Identify........................................................................................................................................1 SWOT Analysis..........................................................................................................................2 STP..............................................................................................................................................2 USP.............................................................................................................................................3 Marketing mix.............................................................................................................................3 Refine..........................................................................................................................................3 CONCLUSION...............................................................................................................................4 REFERENCES................................................................................................................................5
INTRODUCTION Marketing plan refers to an operational document that present an advertising strategy that organisation execute to generate leads and reach to the target market. In this the functions and components under marketing plan involves following aspects such as market research that support pricing decisions along with new market entries. It is basically a strategic foundation that is helpful to operate business(Samoray, 2021). To complete this market plan Weetabix Ltd is to be undertaken that is highly responsible for manufacturing breakfast cereal brands, Alpen, Ready break along with they also offers puffins cereal and Snackimals Snack in their bakery division. Company also focus on providing mini vegan flakes with organic plum favour and to introduce that product in market, manager of Weetabix develops a marketing plan so that more profitable results is enjoyed. MAIN BODY Marketing plan Marketing plan is a process of organising and setting marketing objectives to gather strategies and techniques to attain the objectives. It is type of blueprint that represent advertising and marketing efforts for the future aspects. In terms of Weetabix, marketing manager develops a marketing plan that includes several terms such as SWOT analysis, STP model, monitoring and controling etc. to introduce and attracts large base of customers on Weetabix mini vegan flakes with organic plum flavour(Coelho, 2021). It is one of healthy product that Weetabix introduce to market to attain high profitable results within marketplace. Identify Weetabix Ltd is mainly a food processing company that is highly accountable for the production of cereal breakfast brands, alpen, Ready break. Recently company offers Weetabix mini vegan flakes with organic plum flavour to customers. Weetabix defines as a portfolio that involves ready breaks, oatibix, weetos and several variations on the basic products. But after analyse the market demand company introduce Weetabix flakes with vegan plum flavour and to become familiar this product within market. For this it is very essential to conduct SWOT analysis of company so that it become easy to market products effectively. 1
SWOT Analysis It is very essential to examine Weetabix strength, weakness, opportunities and threats so that company easily introduce their product within marketplace. SWOT analysis is presented below: StrengthWeaknesses The main strength of Weetabix is a strong financial resources that helps in promoting and distributing the product within marketplace(Aguyo and et. al., 2021). The company have strong international brand reputation that helps in attrcating number of customers towards specific productofWeetabixi.e.Weetabix organic flakes with vegan plum flavour. The major weakness that Weetabix face is high maintenance cost. The company hasweakmarketimagebecauseof takeoverduetothismarketingof products and services is to be affected. The company maintenance cost is high due to this they sell their products on high cost and impact customer buying behaviour. OpportunitiesThreats The main opportunity of Weetabix is launchingnewproductwithin marketplace so that high customer base isattractedandcompanyattain profitable results. Morecompetitorspresentin marketplace is one of the major threat company face. STP Segmentation- In terms of Weetabix, manager focus on segmenting the customers on the basis of behaviour and demographic segments in which factors such as age, lifestyle, class, income level is to be reflects. This helps in introducing weetabix organic flakes with Plum flavour in positive manner(Prath, 2021). Targeting- After segmenting customers it is essential for Weetabix to target customers as per the segmenting basis. In this they generally target the 18-40 age group people who 2
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
mainly focus on healthy diet. This helps in earning high profitable results in competitive marketplace. Positioning- In this manager of Weetabix position the brand using various advertising tools and techniques. In this manager focus on introduce their weetabix organic flakes with plum falvour using social media, sales promotion, personal selling etc. so that huge base of customers are to be attracted towards it. USP USP of company is very prominent to attract and retain customers for longer time period. In context of Weetabix organic flakes with plum flavour the main USP is that it does not added any salt and sugar that means it contain low fats that does not contain any artificial preservatives. Marketing mix Product- Weetabix is a company that offer foods to customers. As the Weetabix organic flakes with plum flavour is an effective product of company that manger wants to introduce within market. Price-The price to offer this particular product within market is based on price skimming strategy as it is very effective to attract large base of customers and generate more profitable results(Jovanov and Disoska, 2021). Place-Company sell this product to customers via online and offline media because of attracting huge base of customers. Promotion- To promote Weetabix organic flakes with plum flavour company use traditional and modern marketing tool such as social media, radio, newspaper etc. so that they create awareness about particular product in market and develops high profitable results. Refine It is a last step of marketing plan in which Weetabix Ltd need to focus on monitoring and controlling the activities so that high profitable results are gained. In this they monitor employee performance using performance evaluation tool so that they provide training to them related to sale product effectively and earn more revenues. And to monitor sales they use sales analysis tool so that past and present sales is to be determine using corrective actions. 3
CONCLUSION From the above report it is to be concluded that marketing plan is a significant term for business enterprise because it helps in advertising and promoting the goods and services to customers so that they purchase products and services. Marketing plan helps in attracting and retaining customers for longer time period. This report helps in gaining knowledge about marketing plan so that for company advertising offering is to be easy in terms of future aspects. 4
REFERENCES Books and Journals Aguyo,J.andet.al.,2021.AmarketingplanforAvanceInternationalUniversity Library(Doctoral dissertation, Makerere University). Coelho, M., 2021. Bringing Excitement to Learners Working With Real-Life Clients: Students Developing a Marketing Plan for Companies. InDevelopments in Virtual Learning Environments and the Global Workplace(pp. 228-246). IGI Global. Jovanov, T. and Disoska, V., 2021. Implementationof e-commercewebshop, CRMand marketing planning. Prath, S., 2021. Finding the Right Path: A B2B Marketing Journey SME Showcase.Management for Professionals, pp.529-543. Samoray, J., 2021. Students create marketing plan for Rec Center. 5