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Report on Tackling Obesity in Asean

   

Added on  2020-06-06

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ENTREPRENEURSHIP
Report on Tackling Obesity in Asean_1

TABLE OF CONTENTS
Overview of business plan...........................................................................................................3
Description of products or services.............................................................................................3
The value proposition you offer to the public. (Unique selling point/concept)...........................3
Administration plan.....................................................................................................................4
Marketing Plan.............................................................................................................................5
Competitors analysis....................................................................................................................6
Production/Services Plan.............................................................................................................7
Financial Plan..............................................................................................................................8
Conclusion.................................................................................................................................10
REFERENCES..............................................................................................................................12
Report on Tackling Obesity in Asean_2

Overview of business plan
In the present era, level of obesity in Malaysia is increasing with the very high pace.
From assessment, it has identified that in Southeast Asia prevalence level of obesity is high over
other regions. Report of ‘Tackling Obesity in Asean” presents that obesity rate in Malaysia was
13.3%, whereas 38.5% people were considered as over weighted (Malaysians most obese in
region, 2017). Hence, by analyzing such issue entrepreneurs are planning to the initiate business
namely FEEL FRESH through the online means. Through such business sole traders will offer
detrox water that helps in weight loss and enhance health quality. Entrepreneurs will start such
firm as partnership unit where all the relative entities will share both risk and profit equally. The
rationale behind the selection of online business mode is that it requires low investment and
helps in attracting large number of customers. Moreover, now customers prefer to purchase
products or services through online which in turn offers high level of convenience to them.
Hence, by taking into account all such aspects all the partners of FEEL FRESH are planning to
offer detrox water via online mode.
Description of products or services
Partnership firm such as FEEL FRESH will offer detrox water to the customers in five
different flavors. Such water will provide high level of assistance to the people in reducing the
weight and improving as well as maintaining better health. Such water will prove to be beneficial
for the individuals who are trying to avoid sugary soda or flush toxins from the system. Hence,
using 1.5 liters of detrox water customers or people would become able to burn 17400 calories
ion a year. Hence, by using detrox water individuals can fight in against to obesity and would
become able to achieve goal of weight loss. Such partnership firm will offer home delivery
services to the customers. Moreover, in this, mode of business is online so entrepreneur will
deliver such water to the customer when order is placed.
The value proposition you offer to the public. (Unique selling point/concept).
USP of FEEL FRESH is to ‘Enjoy quality health at suitable Prices’.
Report on Tackling Obesity in Asean_3

Vision: To attain leading position in the strategic business environment by
offering high quality services to the customers.
Mission: This statement of FEEL FRESH includes maximization of profitability
and enhancement of customer base by performing activities in an eco-friendly way.
Objectives: Main aim or objectives of entrepreneurs behind carry out business of detrox
water is enumerated below:
To attain high profit margin by exerting effectual control on cost level.
To gain competitive edge over others by offering quality water products or
services to the customers at suitable prices.
To increase customer satisfaction and brand image by laying more focus on
quality and sustainability aspect of operations.
Administration plan
On the basis of Preparatory stage of business there has been various department in the
firm which are need a proper execution and administration. That will help FEEL FRESH in
having the long terms advantages. It will help in protecting the firm from rigour and affluent
backwardness. Thus, there will be regime or workplace as per the various departments such as:
CEO: These are the main administrators of organisation which seeks for all possible
ways of retaining the profit as well as make fruitful decisions to improve the efficiency of FEEL
FRESH. They made allocation of capital funds to all the departments by analysing the essential
requirements.
Operation management: These unit analyse the requirements of material, man and
machinery which are to be used in manufacturing the products (Broad and Sanger, 2016).
Therefore, the main role of an operational manager is to analyse the needs and make efficient
decision that will help in enhancing the operational performance of FEEL FRESH.
Report on Tackling Obesity in Asean_4

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