Health Tracking Device Report 2022

RUNNING HEAD: HEALTH TRACKING DEVICE
MARKETING

HEALTH TRACKING DEVICE 1
Contents
Introduction................................................................................................................................2
Target market.............................................................................................................................2
Product overview.......................................................................................................................3
Needs of target market...............................................................................................................3
Key message...............................................................................................................................4
Satisfaction of needs of target market........................................................................................4
Marketing medium.....................................................................................................................4
Marketing mix............................................................................................................................5
Product Strategy.....................................................................................................................5
Price Strategy..........................................................................................................................6
Place Strategy.........................................................................................................................6
Promotion Strategy.................................................................................................................6
Conclusion..................................................................................................................................7
Bibliography...............................................................................................................................8

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Introduction
The report reflects on the key concepts of ‘Marketing’. It is the process of promoting the
product and services of a brand. It involves undertaking multiple activities including
communicating, advertising, selling and delivering product to the customers. It is a
significant process assisting the brands to promote their overall business sale (Kerin &
Hartley, 2015).
It focuses on the product category named ‘Health tracking device’. Spain population is
acknowledging severe health problems (Healtheuropa, 2018). Health tracking devices will
benefit in controlling and minimizing the health issues of Spaniards. Focusing on the report
structure, the initial part includes the target market and its needs for Health tracking devices’.
The next part includes the satisfaction of needs and wants of target market. The succeeding
part emphasizes on suitable marketing media to connect to target market. The following
section includes the marketing mix of ‘Health tracking devices’.
The key purpose of the report is to fulfil the needs and want of the target market through the
specific product category with the application of relevant marketing concepts.
Target market
Target market is the group of customer the product and service is aimed. It includes the
potential customers who will buy the product. Developing a target market is highly beneficial
as it limits the marketing efforts of a brand. It involves dividing the market into segments. A
market aligns with the product characteristics offered by the brand (Ward, 2019). The
target market for health tracking devices is listed below:
1. Demographic: It emphasizes on factors like age, gender and income (Wedel &
Kamakura, 2012). The brand targets customers belong to age group of 18-35
(young and mediate age group). It emphasizes on both genders of medium and high
income group.
2. Psychographic: It includes the customer’s traits like attitude, interest, lifestyle and
conscious (Wedel & Kamakura, 2012). The brand targets customers adopting
healthy lifestyle and are highly health conscious.
3. Behaviourist: It focuses on buying behaviour of the customer (Wedel & Kamakura,
2012). It focuses on customers depicting high brand loyalty.

HEALTH TRACKING DEVICE 3
4. Geographic: It considers the geographic boundary of the market (Wedel &
Kamakura, 2012). It targets customers belonging to urban areas of Spain.
Product overview
Health tracking devices or fitness tracker is intended towards the target market. These are
used for tracking and monitoring the calorie consumption, heartbeat rate, distance covered
and to follow other health functions. It includes wearable devices providing easy accessibility
to all the functions. These are recognized devices that are highly preferred by the global
population. It has become a trend among the young population. It is acknowledged that high
demand prevails for fitness tracking devices in global countries like India and U.S.A.
(Phaneuf , 2019). One of the best and highly demanded fitness tracking device is ‘Fitness
bands’ and ‘electronic watch’. Many recognised companies’ offer health tracking devices.
These companies have experienced heavy demand for this product. Example: APPLE Inc. is
a globally recognized multinational company offering wide variety of products. It also offers
‘Apple watch’. It is multifunctional watch offering number of benefits to its users. With its
product it is attaining high demand (Colville, 2018).
It benefits in setting health goals and fulfilling them. It motivates the user to eat healthy and
developing healthy habits. It assists in monitoring health rate and tracking sleep. It ultimately
helps in improving the overall health status of the user. Besides this, it also enables
connecting to the cell phone via Bluetooth (Healthfitnessrevolution, 2019). Thus,
wearable health tracking devices are aimed for the above target market. This will benefit the
Spaniard in improving their health status.
Needs of target market
A product is developed to fulfil the need or solve the problem of a target market. Likewise,
Spaniards are health conscious. They lay prior attention to improve their health (Duling,
2013). They attain a need for a product that will assist them in enhancing their overall
health.
Spaniards are facing the issue of obesity. According to the research, this problem will
enhance by the year 2030 (Quintans, 2019). They attain the need to minimize their weight
for a healthy living.