Strategic Management Japan Research 2022

Running head: STRATEGIC MANAGEMENT
STRATEGIC MANAGEMENT
Name of the student
Name of the university
Author note

1
STRATEGIC MANAGEMENTIntroduction
The concerned organization, Nintendo, was established in the year 1889 and is
headquartered in Kyoto, Japan. The development of electronic technology in 1970 through the
Beam Gun series developed the image of the venture while operating in the different markets.
The innovativeness of the organization in the field of electronic sports enabled the same in
gaining a competitive advantage over the existing market players. The concerned organization
aimed at improving the production and marketing related operations for enhancing the quality of
the operations. The research will be evaluating the different market situations while evaluating
the strategies for growth of the organization.
Macro environmental analysis
PEST assessment of Nintendo
Political The political factors play a major role in
identifying the market situations for an
organization as the rate of taxation and
government regulations often restrict the
potency of the ventures (Punt et al. 2016).
The political stability in the major markets of
the concerned organization enabled the same
in increasing the scope of expansion and
sustenance while operating in the different
markets. On the other hand, the growing rate
of taxation in the different markets like China
might affect the capabilities of the

2
STRATEGIC MANAGEMENT organization in making mass expansion
(Engert, Rauter and Baumgartner 2016).
Moreover, it has been noted that the excessive
government control in most of the primary
markets of the concerned organization might
challenge the evolution and developmental
process of the same. Therefore, the political
factors supports and challenges the growth
and expansion related objectives of the
concerned venture.
Economic The changes in the economic situation of the
developing economies and the increased rate
of disposable income among the different
communities permitted the growth and
expansion of the venture in the different
regions. Serra and Kunc (2015)
stated that the improved economic conditions
of the major markets of an organization
increases the scope of sustenanceand growth
for the business. In this relation, the increase
in the prospect of the potential customers
would enable the organization in improving
their sales volume in the different markets. It

3
STRATEGIC MANAGEMENT has been noted that the organization produces
propositions that would help in increasing the
experience- based entertainment of the
customers. Therefore, the growing economic
stability in the different prospective markets
and the potential customers of the concerned
venture creates an opportunity of growth and
expansion in the markets.
Social The changing preference of the customers
towards a realistic gaming experience and the
growing population of millennial holds a
growing prospect for the organization
(McIntyre and Srinivasan 2017). The
inclination of the customers towards an
advanced gaming experience and the
continuous innovations that are made by the
venture in the electronic gaming field added
to the competitive vantage point of the same
while operating in the prospective markets.
Wesley and Barczak (2016) stated that the
changing preferences of the customers and
adherence of the same by an organization
empowers the sustainable growth of the