This document discusses the segmentation, targeting, and positioning strategies of Woolworths' Whey Protein product. It explores how the product is segmented based on criteria such as age and gender, and how it targets health-conscious individuals. The document also highlights the unique selling points of the product and provides recommendations for product publicity and expansion.

Assessment item 3 Segmentation, Target market and Positioning (STP)

Construct a primary audience for a chosen product and design a consumer profile, and create a presentation pitching the STP to the company.

Learn about the segmentation, targeting, and positioning strategies of Woolworths' Whey Protein product. Find recommendations for product publicity and expansion.

Segmentation, Targeting, and Positioning of Whey Protein

The Australian Experience

This presentation discusses the concept of segmentation, targeting, and positioning in the context of Woolworths and its whey protein product. It explores how Woolworths divides the market, targets specific segments, and positions its whey protein based on health benefits. Recommendations for clear communication and the growth of Woolworths in the Australian and New Zealand markets are also provided.

The University Of Newcastle Australia

Segmentation, Targeting, and Positioning of Whey Protein - A Case Study of Woolworths

Presentation

This presentation discusses the competitive analysis and market strategy of Woolworths, the biggest supermarket chain in Australia. It covers topics such as market research, grant and other support, distribution channels, competitors, SWOT analysis, financial performance, growth potential, and sustainability. The presentation also includes an exit strategy and references. The document type is a presentation and the type of assignment is not mentioned. The subject, course code, and college/university are not mentioned either.

Competitive Analysis and Market Strategy of Woolworths

Digital and Social Media Marketing

The report includes the formulation of a digital marketing strategy for Woolworth through the use of secondary data. The SMART objectives for these digital strategies include increased customer satisfaction, enhanced customer loyalty, sales generation, and lead generation. The target customer segment for this strategy is college-going students.

Leadership Management

Professional Development

Marketing

Design and Creativity

Higher Education

Economics

This report explores the concept of innovation and entrepreneurship, focusing on a business idea for a protein drink. It includes a market analysis, SWOT analysis, and financial requirements for the venture.

Materials Science and Engineering

Innovation and Entrepreneurship: Business Idea, Market Analysis, and Financial Requirements

This presentation provides a summary of a marketing plan for Woolworth, the largest retail chain in Oceania region. It covers company background, products offered, situation analysis, marketing objectives, segmentation, targeting & positioning, marketing strategies, and recommendations.

Healthcare and Research

Marketing Plan Summary

PowerPoint Presentation

This report analyses the market segment and decides marketing strategy for Sony A7SMK. The target segment is youth with the age of 18-35. The report recommends marketing mix such as product designing, promotion, retail channel, and price skimming strategy. The report also discusses the PLC and diffusion of innovation, type of consumer product, and recommended marketing mix.

Segmentation, Targeting, and Positioning of Whey Protein

End of preview

Segmentation, Targeting, and Positioning of Whey Protein - A Case Study of Woolworths

Competitive Analysis and Market Strategy of Woolworths

Digital and Social Media Marketing

Innovation and Entrepreneurship: Business Idea, Market Analysis, and Financial Requirements

Marketing Plan Summary

Brand Positioning and Marketing Mix Strategy for Sony A7SMK

Segmentation, Targeting, and Positioning of Whey Protein

End of preview

Segmentation, Targeting, and Positioning of Whey Protein - A Case Study of Woolworthslg...

Competitive Analysis and Market Strategy of Woolworthslg...

Digital and Social Media Marketinglg...

Innovation and Entrepreneurship: Business Idea, Market Analysis, and Financial Requirementslg...

Marketing Plan Summarylg...

Brand Positioning and Marketing Mix Strategy for Sony A7SMKlg...

Segmentation, Targeting, and Positioning of Whey Protein - A Case Study of Woolworths

Competitive Analysis and Market Strategy of Woolworths

Digital and Social Media Marketing

Innovation and Entrepreneurship: Business Idea, Market Analysis, and Financial Requirements

Marketing Plan Summary

Brand Positioning and Marketing Mix Strategy for Sony A7SMK