Importance of Strategic Planning Assignment

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The fundamental purpose of
strategic planning is to align a
company’s mission with its vision.
Without mission and vision, the
plan exists in a vacuum, as the
mission is the starting point
for planning, the vision is the
destination, and the strategic
plan is the roadmap that helps
you navigate from one to the
other. Values are also important
to the strategic planning
process as they provide the
organization with a touchstone
for developing appropriate
strategies and tactics; if any
strategy or tactic is in opposition
to the company’s values, then
it should be reconsidered.
Even if your organization already
has well-defined mission, vision,
and values statements, you
should review them throughout
the strategic planning process.
Don’t assume that every member
of your strategic planning team
can articulate your mission,
vision, and values – especially if
some of these team members are
relatively new to the organization;
you need to ensure that they
are current, resonate with key
stakeholders, and provide a
firm foundation for planning.
If such statements don’t exist –
or they need to be revised and
updated – invest whatever time
is necessary to create mission,
vision, and values statements that
can provide a powerful framework
for strategy development. If
your mission, vision, and values
statements aren’t up to the task,
then it will minimize the likelihood
of your strategic plan succeeding.
Mission
A mission statement is a brief
description of the organization’s
fundamental purpose. A
mission statement answers the
question, “Why do we exist?” For
instance, the mission statement
of LibertyHealth in Jersey City,
NJ, is, “We enhance life.” The
mission statement of Memorial
Health in Savannah, GA, is, “With
compassion, we heal, teach, and
discover.” As you see from these
examples from urban teaching
hospitals, mission statements are
as varied as the organizations
they describe. However, all
mission statements should
broadly describe an organization’s
present customer focus in a
way all internal and external
stakeholders can understand. The
secret to creating great mission
The Link Between Mission, Vision, and StrategyA White Paper from AchieveIt