Manage Innovation and Continuous Improvement in Woodhouse Recruitment

This report discusses the implementation of social media and sustainability, supply chain management, improvement performance tools and techniques, and innovative ideas for Woodhouse Recruitment. It also includes an action plan, importance of continuous improvement, and risk assessment.

Manage innovation and
continuous improvement

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
ASSESSMENT-1.............................................................................................................................3
Implementation and innovation in social media and sustainability.............................................3
Supply chain management...........................................................................................................4
Improvement performance tools and techniques.........................................................................5
Trends and opportunity of the Woodhouse recruitment..............................................................5
Woodhouse performance statistics..............................................................................................5
Innovative idea that Woodhouse could adopt and implement.....................................................6
Email to the manager...................................................................................................................6
Notes for continuous improvement for the management team of company................................6
Email to all parties involved........................................................................................................7
ASSESSMENT-2.............................................................................................................................7
DEVELOP ACTION PLAN........................................................................................................7
Importance of continuous improvement......................................................................................7
Risk assessment of continuous improvement and innovation initiative......................................7
Cost benefit analysis of initiative.................................................................................................8
The impact of the change and the consequences for staff for each initiative..............................8
Contingency plan.........................................................................................................................9
Email to manager.......................................................................................................................10
Survey sent out by Woodhouse Recruitment might have not been effective............................10
Success from continuous improvement.....................................................................................11
Outcomes of survey analyse......................................................................................................11
Recommendation for future customers......................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Continuous improvement and mange innovation is a process where business identify their
improvement and innovation this process is to achieve the higher goals and regular and frequent
improvement and innovation in the organization. This report includes the information about the
Woodhouse Recruitment that is based in central Melbourne and is a recruitment agency offering
recruitment services, including sourcing, screening and selecting candidates to meet clients’
requirements. This report also include the information and various strategy, principles that
determined the company position and improve it. Report aim is providing the actual information
while applying various theories and new strategy and the new innovation in the company.
ASSESSMENT-1
Implementation and innovation in social media and sustainability
Social media
Woodhouse recruitment company is not using social media for their clients or for their
own therefore, company need to improve this and adopt the social media for appoint and recruit
the staff and for requiring that can easily apply through online. There's also a draw back that
company staff, consultant who is not that much qualified to process the methods online. If
company want to develop social media or digital process in their company they need to teach
their employee or consultants for this process and for betterment of the company (Appel, 2020).
Implementation of social media strategy
Key factor for implementing social media in a business is time. Many businesses have online
presence, but they don't post or active on it.
Do company need social media:- for a consultant company nowadays this is important to adopt
a social media in the company for their betterment and efficiency.
Which type of channels company need:- Woodhouse recruiter need social media channel like
Facebook, LinkedIn , Instagram to grab the audience because majority of the people who want
job or consultancy are on these type of channels.
Set a goal:- for better outcome of the company. Company need to set a goal that how they'll
teach their consultant for implementing a online presence of the company and measure the actual
fall down because of not implementing the social media.

Sustainability
Woodhouse recruitment does not have any formal sustainability initiatives in their business.
Sustainability refers to doing business in a good and better way rather than wasting time and
having impact of business. Sustainability in business refers effect of environment and society on
the business. Company should have implemented formal sustainability in their business because
it can drive their business towards success.
Implementation of formal sustainability strategy
Sustainability is the key factor for the business strategy and there are some factors that drive a
successful sustainability strategy.
Talk and engage:- for applying this company need to focus on their business strategy and their
competitor. For developing the sustainability in the business and business have to focus on the
sustainability initiatives and the business benefits.
Assess and prioritize:- it is mainly focused on the specific market where company want to target
and value chain of the company (Brunelli, and Di Carlo, 2020).
Commit and collaboration:- company should collaborate with their consultant to teach them new
techniques and innovation for the business improvement and build the right partnership and key
stakeholder of the company.
Supply chain management
supply chain:-The supply chain management is the process of investigation in the company.
This method used by every company to transfer their service or product to ultimate consumer of
the company. The company used this method for providing their customer a good consultancy of
services.
Operational system:- company operational system include various steps such as;
Planning:- planning to develop the program regarding services of the company and sale them to
the customers.
Purchasing:- this step included in the operational system in the company which provides the
purchasing planning courses for the customers.
Product and service delivery:- company have their own service standard in which their own
website has delivery service standards. Company promise to their clients provide clear benefits
offer and give reliable services to the customer.

Improvement performance tools and techniques
Company need to improve in their techniques and tools as results in sustainability measure
Key result area:- this indicated the general area of thee roles and responsibility of the company.
This can vary according to department and division of the company.
Key performance indicator:- this indicated the different sources of the different department of
company. The quality of services to the clients provided by company.
Performance review processes:- this includes the measure performance of the company and
performance appraisals which boost the consultant confidence of the company.
Specialist that could help Woodhouse recruitment as on technology base and electronic
commerce their services are providing the application and information security to the company
and software development, integration and maintenance of the company.
Electronic services provided to the company by specialist should be website services and supply
distance teaching, laptop, PC's services etc.
Trends and opportunity of the Woodhouse recruitment
As technology empower a new form of recruiter who strategies and effective in their
work.
Technology sector demand:- nowadays technology related business is totally depending upon the
consultancy support that's why Woodhouse can be on the peak with this opportunity . Company
can also tie -up with technology company for company betterment.
Deal driven market:- those people or businesses that try to develop, and their business strategy
will need the consultancy firm for provide the best way and services to achieve their goals and
aim.
Woodhouse recruitment company performance statistics
Company annual sales Increase in profits for this financial year compared to the last one
is 9% and 16% of placements are in the IT area, 18% in accounting, 20$ in sales and marketing
and the remainder in administration and office support. 60% of revenue is from repeat client
business.
Fill rate is 40% (where fill rate is the number of job orders filled by the number of job orders
received multiplied by 100).\

Innovative idea that Woodhouse could adopt and implement
Company can reveal and fix the broken processes in the company. Company also provide
fresh perspective to their client and even company can give clarity to their client's vision.
Identify new growth strategy.
Email to the manager
Dear Sir,
Manager of Woodhouse,
Given that you’re a company need some improvement and innovation in the company, I believe
there's a many ways of improvement in company. Company can bring the social media platform
and can fix the company processes and so many more things which I described in the report. It
would be nice top take a look out of this report.
I’d like to take talk on this research of improvement and innovation of the company. I prefer to
invite you for a meeting.
Kindly revert with location. Time and date. When we can discuss this further. Seek to your
feedback.
Kind regards,
Management team.
Notes for continuous improvement for the management team of company
Innovation and improvement in the company are change and with the help of both we are trying
to make something better and grow the company. For creating successful sustainable culture of
improvement an innovation in the company. Company require to active involvement of all the
leader who influence the employee of the company at all levels and spend their time to teach the
employees in the assessment instructive for betterment of the company. As attached report I
already mention so many things about the continuous improvement and innovation in the
company. On the basis of suggestion given by team member it can be said that Kaizen strategy
can also help and focus on continuous improvement of the company.

Email to all parties involved
Dear Sir,
Assessor,
As the discussed in the meeting about the continuous improvement and the innovation in
Woodhouse recruitment company final agreement will be applying the strategy that suits for the
company betterment that is Kaizen strategy for continuous improvement in the company and the
other methods which I already discussed with you in report.
Kindly revert with your feedback on it. Thanks for giving your precious time.
Kind regards,
Management team.
ASSESSMENT-2
Develop action plan
Task Name Duration Start Finish Predecessors
Identification of areas for
continuous improvement 2 days Tue10/5/21 Wed10/6/21
Preparation of report to
manager 10 days Thu10/7/21 Wed10/20/21 1
Identification of required
resources 4 days Thu10/21/21 Tue10/26/21 2
Selection of strategies 7 days Wed10/27/21 Thu11/4/21 3
Measuring effectiveness of
supply chain 4 days Fri11/5/21 Wed11/10/21 3,4

Recruitment of specialists 4 days Thu11/11/21 Tue11/16/21 5
Research on current trends
and opportunities 3 days Wed11/17/21 Fri11/19/21 5,6
Setting industry benchmark 4 days Mon 11/22/21 Thu 11/25/21 7
Identification of innovative
business ideas 6 days Fri 11/26/21 Fri 12/3/21 8
Mail to manager 1 day Mon 12/6/21 Mon 12/6/21 9
Meeting conducted 2 days Mon 12/6/21 Tue 12/7/21 8,9
Mail to all participants 1 day Mon 12/6/21 Mon 12/6/21 9
Prepared action plan 19 days Tue 12/7/21 Fri 12/31/21 10
Identification of importance
of continuous development 4 days Tue 12/7/21 Fri 12/10/21 12
Mail to manager 1 day Mon 1/3/22 Mon 1/3/22 14,13

Importance of continuous improvement
Every type of information that company made in regards for continuous improvement is
incomplete company have to update the information every single time. If they do not follow this
procedure therefore company efforts, time, cost, money everything lost to waste. Through
continuous improvement company can learn new techniques and easily adopt new changes when
there are any circumstances of alter in the company.
Risk assessment of continuous improvement and innovation initiative
Social media risk assessment are loss of IP and sensitive data. Compliance violation and
reputation loss because of financial disclosure and also poor management of social media
forums.
Sustainability risk management in a business strategy this risk assessment connect company
goals with a company external policies. Company environmental policies and effects and also
social or ethical condition of the organization.

Risk management strategy for each initiative that we've taken such as financial risk. For a
company financial risk is so important it considers the investment (capital) or loss of money that
invested by a company. In sustainability and social media channels. In financial risk there's a
operational risk with in the assessment instruction include the failed procedure develop by the
company to grow the company strategy and also credit risk which borrowed from bank or a
lender that bring a load to the company to return that amount and if the company fails to meet the
obligations of the procedure or terms therefore this is credit risk.
Cost benefit analysis of initiative
Cost benefit analysis is the process which determine the effective cost for the company
implemented projects. Innovation in a company that bring new ideas and new aim to achieve the
goals of company. It involves tally of all over cost of the company projects. For develop social
media channels for the company and to maintain the formal sustainability in the company which
reduced the wastage of time money and employers efficiency. Cost benefit analysis is data
driven decision-making for the company.
Social media sustainability
Channels Personal website, Facebook,
Instagram, LinkedIn, and other
necessary third party apps.
Commit and collaborate,
assess and prioritize.
cost $500 $290
Total $790
The impact of the change and the consequences for staff for each initiative
Rapid change in an organization make them restructure and retain competitive. For change
company has to make sure the research and development regarding the improvement and
innovation in the oe means to restore normalcy where organization by applying the TQM in the
organization with this company can reduce the resistance to change. Change in organization
stages (Costa, 2019).
Shock:- when a company brings new change in the organization therefore it can be shocking for
the old staff of the organization by applying the organizational change model motivate their
employee towards change.

Denial:- after the shock company have to hear the denial from their employee because the staff
used to work in that scenario and sudden changes in the company will be resistance for them.
Reject:- most of the organization where change is implementing their staff will totally reject
those changes and made the bad image of that changes in the organization. People can believe
their comfortableness than uncertain changes in the company.
Tolerate:- when people evolve according to the change in the organization and involve in the
improvement it's become easy for an organization to develop change.
Embrace:- after fully involve in the change of organization person can easily embrace them and
the key to achieve the changes in the organization is moving out people and involve them.
Contingency plan
Contingency plan is a process which help the company to work in an effective and efficient way.
Contingency planning for failures
Business impact analysis:- this concept of business impact analysis is the process for quantitative
and qualitative risk analysis for business in terms of change or improvement. This plan consist
that which is the core area of business and which area need to be changed.
Communication plan:- communication in the organization is important within the organization
and outside the organization. Effective communication leads to clarity and specification of the
company goals.
Continuity of operational plan:- it is a policy to design for an organization to protect company
from disaster because of the changes and improvement. It focuses on the business operation of
the company while company is under the threat. After that it implement the additional protection
for the company to do work deliberately.
Disaster recover plan:- this process is for the organization when the disaster occur with the help
of this process company repaired the site and made backup for the disaster (Khamis, Ang, and
Welling, 2017).
Email to manager
Dear Sir,
Manager of Woodhouse,

A company need some improvement and innovation in the company, After seeing the
improvement and changes in the company. To evaluate the cost we will apply the cost benefit
analysis for evaluating the cost that occur in the changes of the company and apply the risk
management in financial risk for that two initiatives. It would be nice top take a look out of this
report.
I’d like to take talk on this research of improvement and innovation of the company. I prefer to
invite you for a meeting.
Kindly revert with your feedback and approval to move forward with the project.
Kind regards,
Management team.
Survey sent out by Woodhouse Recruitment might have not been effective
According to information given in the article, 100 surveys held by the company from which only
12 of them were returned and examine. The reasons why the survey is not effective;
Mode used by company:- Woodhouse recruitment did their survey via post, which is complicated
nowadays for the people to reach out and revert back with the post. Instead of this company can
use the social media and through emails' company can do their surveys (Mishan, and Quah,
2020).
No incentive provided:- Many people ask this question that what they'll get in return is they get
done the survey sent out by the company. Company should have set a some kind of rewards or
something in return to give to the company. In order to grab maximum attention of the people
company have to set some kind of incentive to the people.
Success from continuous improvement
Survey is the best way to evaluate the company continuous improvement and find out the issue
that company are facing in various segments. It also helps the company to change and alter their
policy procedure. The feedback of the survey was no up to the mark but still company might
have been able to find the issue and the area which needs more attention in the company. Area
which need main improvement in the Woodhouse recruitment company is:

Company should have keep transparency in their procedures and provide all the relative
information with candidates needs to know (Bura, and Choudhary, 2020). As a consultant
company Woodhouse should also communicate with their client in a better way to clear their
clarity.
Outcomes of survey analyse
From the survey that received to company could analyse by:
Approximately 40 user found out that doing business with the company would be good decision.
Remaining think user approximately 70% are satisfied with the company process. And remaining
is facing complexity and complaining about the transparency. Main reason for low return of
feedback are;
Method that choose by the company, lack of communication by the company even after the
feedbacks and there's nothing to gain for a customer or user that given the feedback to the
company (Simmons, 2018).
Satisfaction level Participants
Totally satisfiedSomewhat satisfied Dissatisfied Totally dissatisfied
0
1
2
3
4
5
6
7
Participants

Totally satisfied 7
Somewhat satisfied 2
Dissatisfied 0
Totally dissatisfied 1
Recommendation for future customers
For further uses of survey company should choose the online platform for the survey. Where the
majority of the candidates are bale to apply and give feedback and this method is time effective
and money too (Butler, Szwejczewski, and Sweeney, 2018). Company can also increase their
online presence by post blogs and through communicate with the users and the candidates. In
company professional consultancy is much needed and company should teach their employee
about the new development and procedures that can help the consultancer to provide the correct
and relevant information to the users.
CONCLUSION
The Woodhouse recruitment company should implement the continuous improvement
and innovation management in the company for the betterment of the company. This report
includes the strategies that used for an continuous improvement and innovation and also evaluate
the cost beneficial analysis for the company with this analysis and evaluation of the company
improvement and innovation. it helps the company to evolve and do better performance and
compete their competitor by applying the social media platform and also formal sustainability in
the company.

REFERENCES
Books and Journals
Appel, 2020. The future of social media in marketing. Journal of the Academy of Marketing
Science.48(1). pp.79-95.
Brunelli, S. and Di Carlo, E., 2020. Accountability, ethics and sustainability of
organizations.Accounting, Finance, Sustainability, Governance and Fraud: Theory and
Application.4. pp.82-123.
Bura, D. and Choudhary, A., 2020. A novel change impact model for enhancing project
management.International Journal of Project Organisation and Management, 12(2),
pp.119-132.
Butler, M., Szwejczewski, M. and Sweeney, M., 2018. A model of continuous improvement
programme management.Production Planning & Control.29(5). pp.386-402.
Costa, F., 2019. How to foster Sustainable Continuous Improvement: A cause-effect relations
map of Lean soft practices.Operations Research Perspectives.6. p.100091.
Khamis, S., Ang, L. and Welling, R., 2017. Self-branding,‘micro-celebrity’and the rise of Social
Media Influencers.Celebrity studies.8(2), pp.191-208.
Mishan, E.J. and Quah, E., 2020.Cost-benefit analysis. Routledge.
Simmons, R., 2018. Gemba Kaizen: A Commonsense Approach to a Continuous Improvement
Strategy.The Quality Management Journal.25(1). pp.65-66.