External Factors Influencing Woolworths' Business Operations

Running head: BUSINESS ENVIRONMENT
BUSINESS ENVIRONMENT
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BUSINESS ENVIRONMENT
Executive Summary
The organization’s primary role is to understand its environment in which it operates as to
identify the marketing environment and thus take management and marketing strategies in
accordance to the organization’s environment. These decisions need to properly implement the
company’s potentials and capacities in order to maximise its ability and successfully satisfy the
customer base to the fullest. The report has attempted to recognize the external environment of
Woolworths Limited and the way it strategizes its marketing plans and initiatives to cater to
these environmental forces.

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BUSINESS ENVIRONMENT
Table of Contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................3
Woolworths’ Corporate Strategy.................................................................................................3
Porter’s five forces of Woolworths..............................................................................................4
Woolworths’ Market Positioning in Retail and Grocery Sector..................................................5
Strategies applied by Woolworths to improve its business operations........................................6
Woolworths sales amplifies with digital strategy........................................................................7
Woolworths Offer Competitive Strategy.....................................................................................8
Conclusion.......................................................................................................................................8
References......................................................................................................................................10

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BUSINESS ENVIRONMENT
Introduction
Woolworths since its opening of first single basement store in Sydney has attained
substantial recognition with a dominant presence in about every metropolitan and regional store
in Australia. Woolworths initiated its business operations with fresh food stores when
development in refrigeration technology significantly revolutionalised transport and storage. The
company has exhibited consciousness of the potential enduring impacts of change in climatic
conditions on the planet and food delivery. Woolworths understand such concerns are shared by
consumers and communities (Woolworths.com.au, 2018). The company in the year 2007 issued
its sustainability strategy 2008-2016 entitled as “Doing the right thing”. In this approach, a series
of goals and commitments have been established in order to condense the effects of carbon
releases from facilities such as distribution centres, transport and waste and sourcing products
(Woolworths.com.au, 2018). The following paper aims to examine the environmental factors of
Woolworths which tend to influence the company’s business operations. In addition to this, it
will further evaluate Woolworths’ business strategies that is relevant its business processes.
Discussion
Woolworths’ Corporate Strategy
Chanticleer, (2018) report that the major tactical priority for Woolworths is to establish
multi-option selling operations in terms of low price and in-store practice in order to attain
consumer demands and requirement. The company has attained a position as the major e-
commerce retailer in Australia and has a purpose to reach over A$ 1.7 million sales in digital
channel by 2020 (Sullivan & Gouldson, 2017). In order to achieve mission, Woolworths has
been pursuing its four strategic priorities which involves an expansion of leadership techniques
in food and liquor by reinstituting marketing promotions of adding values and standards for