Woolworths’ Organizational Context and Business Operations

Running head: OPERATIONS MANAGEMENT
OPERATIONS MANAGEMENT
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1OPERATIONS MANAGEMENT
Woolworths’ Organizational Context
Woolworths Limited, the leading retailer in Australia initiates its operations with a
fundamental aim of establishing customer as well as store-led culture and team along while
generating sustainable sales and distribution momentum in food retail market
(Woolworths.com.au 2018). The company initiates its business operations with efficiently setting
up an established retail association which is responsiveness towards the customer base, team
members, distributors and suppliers. Woolworths’ Australian food team has been performing
towards a distinct strategy in order to put the customer base at the core of the business (Juan
Ding et al. 2014).
Woolworths’ Business Operations
Source: (Woolworths.com.au 2018)
Jie, Parton and Cox (2013) reveal that the past few years, advanced technologies have
transformed every aspect of life in particular the retail sector. However, customers have the
competence to shop at their convenience but can further benefit from greater level of
accessibility of products and services from every corner of the world. Woolworths serve to a
wide-ranging base comprising of over 18 million customers and value each and every buyer of
the company (Bock, Iansiti and Lakhani 2017).

2OPERATIONS MANAGEMENT
Woolworths Supply Network System
Redesign Function and Series of Distribution Outlets
Woolworths has the potential to implement direct supply chain management since it will
reduce expense and sustain its own regulation over supply chain. The company associates vendor
and stores through the distribution centres. Furthermore, Woolworths has been managing Direct
Store Delivery (DSD), which further facilitates merchants to supply products directly from
distributors’ warehouses to Woolworths’ stores (Woolworths.com.au 2018). Drawing variance to
implementation of supply chain management, Woolworths has concentrated as well as merged
its supply centre from 31 to around 10 regional distribution centre (RDC) and supervise 2
national distribution centre (NDC). This strategy however has been one of the crucial operations
strategies of Woolworths in order to restore its business organization to be more efficient and
productive as more supply centres cause surplus capacity which lead to excessive amount
expense (Jie, Parton and Cox 2013).
Woolworths Supply Chain System