International and Global Business: Expansion Opportunities for Woolworths in England and India

Running head: INTERNATIONAL AND GLOBAL BUSINESS
International and global business
Name of Student
Name of University
Author Note

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INTERNATIONAL AND GLOBAL BUSINESS
Executive summary
The report focuses on the manner in which domestic companies can develop and
expand its market in foreign countries. The focus of the report is on Woolworths, a
high rated super market in Australia. The potential target for expansion of the
company is that in England and India. The report analyses both the countries in
terms of the support that can be provided from the macro environment analysis and
geo-political analysis. An analysis of the trade relations that can be made by England
and India is done so that advantage provided by the countries can be determined. At
the end, a verdict is provided that highlights the reasons for Woolworths to select
one country over the other.

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INTERNATIONAL AND GLOBAL BUSINESS
Table of Contents
Introduction................................................................................................................. 3
Identification of the two countries................................................................................3
Current macro environment factors and geo-political factors......................................4
Development of trade and business policy..................................................................5
Risks and opportunities in the current policies............................................................6
Conclusion.................................................................................................................. 6
Recommendation........................................................................................................7
Bibliography................................................................................................................ 9

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INTERNATIONAL AND GLOBAL BUSINESS
Introduction
The report focuses on the importance of international and global business in
the context of the changing world. The challenges and opportunities that are faced
by organisations while trying to gain entry in a foreign land is explained in detail in
the report. Analysis of the macro environment factors along with the geo-political
factor of two such countries are conducted in the report. The focus of the report is on
Woolworths, a supermarket store located in Australia (Woolworths.com.au 2018).
The aim is to identify the factors that may affect that expansion of Woolworths in
countries like England and India. The macro environment and geo-political factors of
the two countries are analysed to provide an idea about forces that work in the
economies. The development of trade and business policies of both the countries
are analysed so that its effectiveness can be judged. At the same time assessment
of the current policies of ENGLAND and India are made so that the risk and
opportunities are identified. Furthermore, recommendation is provided about the
choice of country that Woolworths need to expand its market to.
Woolworths is one of the leading supermarket stores in Australia. Its chief
competitors in the industry include Coles and Wesfarmers. Woolworths was
established in 1924 and have since grown into a reputed domestic company in the
market (Woolworths.com.au 2018). The number of locations in which the company
currently operates is about 1000 places all across Australia. Despite the fact that
Coles is considered as a competitor of the company it forms about 80% of the
Australian supermarket (Woolworths.com.au 2018). The speciality of Woolworths is
mostly to sell groceries such as vegetables, meat and packaged foods. However, the
company also sells other electronic products like DVDs, health and beauty products,
magazines and other stationary items. The expansion into a foreign market can help
Woolworths to gain international stature.
Identification of the two countries
For the report, the two countries that have been selected are England and
India. England is a part of the United Kingdom and is considered as one of the most
developed countries in the world. The economic condition of the country is stable
and it is considered as the second best country that provides shelter to a number of