Reducing High Cost of Television Advertisement through Web-Based Advertising
Added on 2019-09-18
13 Pages3070 Words282 Views
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Word count: 2542 words (including the Table contents, Table offigure and report)
Table of ContentsIntroduction.................................................................................................................................................3The Organisation: Brief description.............................................................................................................3Marketing mix model in my organisation’s context....................................................................................41.Product............................................................................................................................................42.Pricing.............................................................................................................................................53.Place................................................................................................................................................64.Promotion........................................................................................................................................7Challenge of promotion...............................................................................................................................7Solution to the problem...............................................................................................................................8Advantages of web-based advertising......................................................................................................8Disadvantage of online marketing...........................................................................................................8Implication of online marketing (based on SMART factors)...................................................................8Performance measurement.........................................................................................................................10Problem related to performance measurement.......................................................................................10Solution to the problem of performance measurement..........................................................................11Conclusion.................................................................................................................................................12Reference List............................................................................................................................................13
IntroductionThe marketing mix is a customer’s perception, actions and thoughts that interconnect to a product or a service that is on offer (Marketing Weekly News, 2013, 66). This is based on the customer’s past experience with an organisation or a seller. Marketing mix may also be based on other factors such as other people’s experiences. Smart objectivesDescribe the marketing mix and its context in our organisationIdentify, analyse and summarise one problem associated with one element of marketing mix.Identify a recommendation for the problemThe Organisation: Brief descriptionI work for a non-governmental organisation. The organisation is a charitable one, established to provide vocational skills training to communities. Through such training, the organisation aims to enable the local communities to be acquainted with skills that can lead them to employment and further education too. Over years the organisation has been in operation, it has helped regenerate the local economy by supporting thousands of the local communities to progress in their lives through coaching and vocational training. It has received a proven track record from the benefiting communities thanks to the support of generous organisations such as the European Social Fund and the Local Authority. My roles as the organisation’s manager include supervising daily operations, tracking the efficiency of our projects, risk assessment and controlling finances. I continually review the effectiveness and efficiency of the centre and its service delivery while ensuring implementation of improvements.
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