Assignment on Marketing Mix in an Organization

Added on - 18 Sep 2019

  • 13

    Pages

  • 3070

    Words

  • 184

    Views

  • 0

    Downloads

Trusted by +2 million users,
1000+ happy students everyday
Showing pages 1 to 4 of 13 pages
Word count: 2542 words (including the Table contents, Table offigure and report)
Table of ContentsIntroduction.................................................................................................................................................3The Organisation: Brief description.............................................................................................................3Marketing mix model in my organisation’s context....................................................................................41.Product............................................................................................................................................42.Pricing.............................................................................................................................................53.Place................................................................................................................................................64.Promotion........................................................................................................................................7Challenge of promotion...............................................................................................................................7Solution to the problem...............................................................................................................................8Advantages of web-based advertising......................................................................................................8Disadvantage of online marketing...........................................................................................................8Implication of online marketing (based on SMART factors)...................................................................8Performance measurement.........................................................................................................................10Problem related to performance measurement.......................................................................................10Solution to the problem of performance measurement..........................................................................11Conclusion.................................................................................................................................................12Reference List............................................................................................................................................13
Table of FigureFigure 1 Marketing Mix Model (Marketing Weekly News, 2013, 66)...........................................5Figure 2 Summary of Strengths and drawbacks of the organisation.............................................11
IntroductionThe marketing mix is a customer’s perception, actions and thoughts that interconnectto a product or a service that is on offer (Marketing Weekly News,2013, 66). This is basedon the customer’s past experience with an organisation or a seller. Marketing mix may alsobe based on other factors such as other people’s experiences.Smart objectivesDescribe the marketing mix and its context in our organisationIdentify, analyse and summarise one problem associated with one element of marketingmix.Identify a recommendation for the problemThe Organisation: Brief descriptionI work for a non-governmental organisation. The organisation is a charitable one,established to provide vocational skills training to communities. Through such training, theorganisation aims to enable the local communities to be acquainted with skills that can leadthem to employment and further education too. Over years the organisation has been inoperation, it has helped regenerate the local economy by supporting thousands of the localcommunities to progress in their lives through coaching and vocational training. It hasreceived a proven track record from the benefiting communities thanks to the support ofgenerous organisations such as the European Social Fund and the Local Authority. My rolesas the organisation’s manager include supervising daily operations, tracking the efficiency ofour projects, risk assessment and controlling finances. I continually review the effectivenessand efficiency of the centre and its service delivery while ensuring implementation ofimprovements.
desklib-logo
You’re reading a preview
Preview Documents

To View Complete Document

Click the button to download
Subscribe to our plans

Download This Document