Tourism Marketing and Management Case Study

This assignment focuses on a case study analysis of an undergraduate tourism marketing course. Students are tasked with evaluating the authenticity of the learning experience, assessing its effectiveness, and examining how it prepares students for the workforce. The case study draws from a specific example within the tourism industry and encourages critical thinking about best practices in teaching and assessment.

Work based experience

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Different organisation which provide industry experience..............................................1
1.2 Negotiate with work experience with include proposal...................................................2
1.3 Recognise business constraints.........................................................................................3
TASK 2............................................................................................................................................4
2.1 Priorities the task and responsibilities in work experience..............................................4
2.2 Plan for work experience..................................................................................................4
2.3 Benefits of the proposed activities...................................................................................6
TASK 3............................................................................................................................................7
3.1 Specified requirement of placement.................................................................................7
3.2 Systematic records of work undertaken...........................................................................7
3.3 Initial plan and reviews activities with appropriate time frame.......................................8
3.4 Suggestion for improvement..........................................................................................10
TASK 4..........................................................................................................................................10
4.1 Monitor progress against original proposal....................................................................10
4.2 Quality of performance...................................................................................................11
4.3 Analysis learning which taken in work experience........................................................11
4.4 Make recommendation for enhance experience.............................................................12
M1 Strategies to find solution..............................................................................................13
M2 Methods to consider plan...............................................................................................13
M3 Communicate appropriate findings................................................................................13
D1 Critical reflection............................................................................................................13
D2 Responsibilities to manage work....................................................................................13
D3 Self-evaluation................................................................................................................13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15
APPENDIX....................................................................................................................................17

INTRODUCTION
Work based experience consists of important part to increase knowledge and explore
different carrier development options. It also helps to candidates to motivates to do their work in
systematic manner. In this aspect, portfolio also prepare to understand in work in commercial
world. With this regard, present report is based on different travel and tourism sector businesses
in which work will be done to undertake several activities (Kim, Woo and Uysal, 2015). It
includes, Thomas Cook Group, British Airways and TUI group. For gaining insight information,
present report covers organisation which shows their industry experience in systematic manner.
Furthermore, it includes recognised of the business constraints to focus on the task in selected
enterprise. In addition to this, it focuses on the plan which carried to create work experience. It
helps to analysis proposed activities in the enterprise which beneficial for it. In respect to fulfil
the specified task, it includes codes of practices at workplace. At last, monitoring develop on
progress at business environment.
TASK 1
1.1 Different organisation which provide industry experience
There are several types of travel and tourism enterprises exist, from which one best is
selected. They are as follows:
Basis Thomas Cook Group British Airways TUI group
About This enterprise is
British Global Travel
enterprise that listed in
London Stock
Exchange.
British Airways is one
of the largest airline
industry of UK. It is
based on the fleet size
and second largest
after EasyJet in respect
to measure passengers
(Hunter, Chung and
Koo, 2015).
TUI group is one of
the best multinational
enterprise in travel and
tourism sector. In
addition to this, the
company also deals in
different aspects such
as hotels, airlines,
cruise, etc.
Incorporation Thomas Cook group
began from 1841 and
British airways is the
flag carrier airline in
TUI group is also one
of the best and large
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it is best known in the
term of travel. In this
context, inspiration is
dedicated to one
person only.
Therefore, whole
business considered
new kind of company.
UK. It is the one of the
oldest which
incorporated their
functions and
operations from 1924.
In addition to this, the
company also
incorporated to operate
different activities.
enterprise in travelling
sector. In this context,
they are dealing in
more than 26 British
airports and 109
destinations. It is
formed by the help of
merger and considered
different aspect of
operations (Buhalis
and Foerste, 2015).
Revenue Thomas Cook group is
one of the leading
business of leisure
travel group.
Therefore, their sales
increasing
continuously around
£8.5 billion and
customers are
increasing 22 million.
They are supported
their functions in more
than 15 nations.
British Airways
continuously
determines their
activities to capture
large market area all
over the world.
Therefore, the
company earn more
profits from different
areas. The company
growing with profit
£1.3 billion every
year. In 2017, the
company earn around
£11.44 billion GBP
from their operations
and activities.
There are several
operations and
functions have been
incorporated in travel
and tourism of TUI
group that increase
their profits. They are
earning around £2.4
billion more every
year.
2

1.2 Negotiate with work experience with include proposal
In order to make creative results, career objectives considered with taking discussion in
academic courses. In this way, I can perform various tasks with increasing my skills and
knowledge towards the work. It is helpful perspective for my career guidance to make positive
working environment. In addition to this, in my career it incorporated to develop administration
assistant (Kim and Fesenmaier, 2017). Further, document also attached with CV and proposal. In
respect to accomplish my desired ambition, proper suggestion I also needed with feedbacks from
consultants. It increases opportunities and decisions with development programs. Choices also
help to align goals and objectives in systematic manner. Therefore, opportunities towards the
work performance will be developed in proper way.
1.3 Recognise business constraints
There are several elements exist that helps to the business constraints to determines
effectiveness at workplace. It helps to attain desired goals and objectives in proper way. With the
help of the assessment of barriers, growth performance will be developed in Thomas Cook group
(Stolk and Hanley, 2015). I am working from last several years as the administration assistant so
that different constraints need to be applied to measure training, quality system and safety
considerations. There are several barriers occurs at workplace which face by the chosen business
are as follows:
 Limited health and safety conditions so that it impact on the employee performance.
 Due to high work load, experience and recession also affected. Further, lack of training
session diminishes productivity of the work.
 In staff, there is no supervising activities exist so that it impacts on the business
performance (Bosangit, Hibbert and McCabe, 2015).
 In addition to this, technological development consisting of the development of
machinery. For many years of availability of travel is determines as major determinant.
 Along with this, income and price are also major constraints that could create impact on
the travelling functions and operations. Therefore, tourists require efficient financial
resources to make strong economic situation.
 Most of the useful measurement accompanied through increasing income which afford to
travel.
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 Time constraints to the tourist to do different things that are considered effective results.
When time is increasing demand is also increases. It determines as the positive time
elasticity of demand.
TASK 2
2.1 Priorities the task and responsibilities in work experience
 In respect to set the task and priorities, I will perform efficiently and properly.
Therefore, operations of Thomas Cook group determines in systematic manner. It also
helps to produce work and creative results to make systematic results (Youn and Ryu,
2016). Furthermore, I had many responsibilities and roles that are explained under here:
 Meeting deadlines: In the selected business, it is first and main responsibility to
accomplish task on time. Therefore, different activities set as per time availability to
perform different functions and operations. Further, whole project break down in small
parts so that I can easily meet with issues and problems (Murphy, Chen and Cossutta,
2016).
 Time management: Further, I need to perform my roles and responsibilities to complete
multiple tasks. In the selected business, I also need to perform my duties to make good
results with objectives. As results, project will be complete on time (Prebensen, Woo and
Uysal, 2014).
 Review the workload daily: In respect to perform different tasks and activities, in work
experience I have responsibility to manage daily workload. In this context, all activities
need to be reviewed on daily basis so that effectiveness will be developed at workplace.
Delegate in the whole project also helps to allocate specific time (Prebensen, Woo and
Uysal, 2014).
 Directions and instructions to subordinates: Different new people also perform their
duties and tasks in business operations. Therefore, I have another responsibility to reach
towards aims and objectives. Furthermore, proper direction and instructions helps them to
develop creative results at workplace (Iversen, Hem and Mehmetoglu, 2016). In respect
to work on directions and instructions in Thomas Cook Group, activities will be
considered to attain more aims and objectives.
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2.2 Plan for work experience
In respect to consider plan for work experience, following activities considered in the
administration department.
Name of the employee: ___________
Step 1 Assessment of the background of employee
Desire and interests In corporate level, business need to be
expanded and interests of people will be
increasing.
Objective To enhance capabilities to do multi task at
global areas.
Job Inspiration:
1 Year: To increase capabilities of multi tasking.
2 Year: Yo increase ability of technical skills.
3 Year: To provide assessment to do work at organisational level.
Step 2 Deadlines and goals
Goal Time frame Actual time taken
To develop technical skills From 20th February to 27
February 2018
The above goal will be
accomplish in one week
To enhancing quality to do
work at global level
28th February to 7th March
2018.
The present plan also
considered accomplish
activities in one week.
To improve performance and
communication
8th March to 22nd March 2018. This plan actually taken 2
weeks total to perform
activities.
Step 3: Agreements
In the above plan, review activities will be started on 23rd March 2018. In this way,
employee commitment determines with different things that helps to enhance skills and
performance. In addition to this, employee name has been protected under the act of data
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protection act. It completely secures for perform different activities (Mathis, Kim and Prebensen,
2016).
Supervisor comment: Employees perform their duties and tasks in very well manner.
Signature of employee:
Signature of supervisor:
2.3 Benefits of the proposed activities
Proposed activities creates different activities that are beneficial to accomplish desired
aims and objectives. It helps to create proper support and attain goals at workplace of Thomas
Cook Group. There are several benefits has been demonstrates for manager are as follows:
 Recruitment are benefits: Employee retention rates helps to increase creativity and
diminish turnover at workplace. In this context, skills and capabilities will be developing
to perform several aspects in it (Prebensen, Chen and Uysal, 2014). With the help of
specific work, performance will be also developed in proper manner. Staff members of
Thomas Cook group have also increasing their moral to do more systematic activities.
 Team building: In the business, every activity helps to bring people together to make
connections with them. It helps to perform systematic activities to look for positive
results (Prebensen, Kim and Uysal, 2016). These techniques are also helps to promote
aims and objectives in proper manner. Team building also create effectiveness to make
sure that each person participate in respect to accomplish desired results. Therefore, it
helps to build creativeness (McNamara, 2018).
 Productivity: Team building also create benefits to increase day to day operations in
proper manner. With the help of the building positiveness techniques also assists to
perform duty and increases productivity at workplace (Scarles, 2016). Strong focus also
assists to implement regular activities at workplace.
 Work related benefits: Employees of the enterprise are capable to perform their duties
and tasks in systematic manner. In this regard, targets and goals will be accomplish
through perform several operational activities. In addition to this, it also creates
effectiveness to execute the project (Horner and Swarbrooke, 2016). It will also
concentrate to develop more creative results to perform duties and tasks in systematic
manner.
6

 Programs related benefits: In this aspect, programs determines to maintain senior
management activities at workplace. In this regard, personal ownership and
accountability appointed to make proposed changes in the Thomas Cook Group. It assists
and support to act as the information hub (Cohen, 2016).
TASK 3
3.1 Specified requirement of placement
In order to work in travel and tourism business, several codes of practices exist which are
essentially followed by the business. In this context, own development of my own performance
requires different activities which increasing information at workplace (Marchiori and Cantoni,
2015). Furthermore, it also fulfils specified activities which needs following acts in Thomas
Cook Group: Equality Act 2010: All staff members pursue their roles and responsibilities in equal part.
Therefore, managers need to follow this act and provide same benefits to all members.
Furthermore, on the basis of age, gender, status, religion, etc. no biasses considered in
business. All people should be provided with equal benefits and opportunities to do work.
Equal working environment helps to perform several functions and operations in the
business environment (Stolk and Hanley, 2015).
 Health and Safety Act 2012: In respect to work in systematic manner, there are different
guidelines has been determined at workplace. It is very important to provide protective
environment at workplace. Manager of Thomas Cook Group has responsibility to follow
Health and Safety Act and maintain proper work performance in the business. With the
help of this act, manager could concentrate on the creative work performance at
workplace.
Codes of practices also followed and develop norms and policies that need to be followed
in business environment. Therefore, guidelines ascertained in the business environment to follow
activities at workplace. Furthermore, functions and operations also help to measure efficiency
that reduces conflicts in the company (Murphy, Chen and Cossutta, 2016). It ascertained more
systematic work performance to do tasks at Workplace.
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3.2 Systematic records of work undertaken
In order to gather information, there are several resources exist that helps to organise the
task at workplace. In this aspect, different issues and problems are occurs in front of me. Hence,
conflicts need to be resolved with recording many activities that assists to develop creative
results. With considered proper records, I can perform task and activities that helps in increasing
revenue and profits easily. Expenses also managed to keep proper records so that it will help to
expand business and provide different facilities to customers.
In addition to this, separate books brequires to keep proper records. In this aspect,
Thomas Cook group increase their performance on regular basis. Although, activities also
recognise with time frame to develop systematic records of transactions. Furthermore, the
company can also develop their results in systematic manner to manage work. This is because
separate books help to initiate plan with making different books such as diary, logbook,
organisation record keeping, etc. (Prebensen, Chen and Uysal, 2014). With the help of following
instruments and tools, work will be undertaken:
 Diary: Diary helps to manage day to day operations in systematic manner. In this
context, proper functioning will be considered to do and perform task as per the business
requirement (Murphy, Chen and Cossutta, 2016. With the help of the diary, manager can
undertake different simple activities in Thomas Cook group.
 Logbook: Logbook is simple tool in which records of the important events will be
entered. In this perspective, management, operations etc. will be implemented at
workplace. It is very important to the traditional navigation and filled on the daily basis
(Stolk and Hanley, 2015).
 Organisation record keeping: Organisation record keeping helps to kept proper
recording of the events. It will help to perform work in an efficient manner. In this way,
business need to work and maintain their systematic records of transactions at workplace
(Prebensen, Woo and Uysal, 2014).
 Audio/video records: In these days, maximum people using this software to keep and
maintains their records. In this aspect, proper functioning will be ascertained to manage
records of audio and videos at workplace. It helps to show some evidence regarding
activities at workplace.
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3.3 Initial plan and reviews the activities with appropriate time frame
In respect to initiate and create plans, different activities must be kept that help to set
appropriate time frame. As per the time setting, activities must be completed to attain desired
results.
Objectives Activities undertaken
the plan
Time frame Revised plan
Technical skills With the help of
technical skills,
several activities will
be performed in
systematic manner.
Operations and other
functions must
develop through
guidance.
2 months I require these kinds of
skills to perform
several tasks.
Technical skills help
me to do work in
better way.
Time management
skills
In respect to perform
different functions and
operations, time
management is another
skills that help and
support to do work in
systematic manner.
3 months Improvement also
made to know about
the existing knowledge
and skills to do several
activities at workplace.
Decision-making
skills
Continuous need to
know about the news
and advises that are
taken from different
people, decisions will
be taken in systematic
way. Furthermore,
conference, seminar,
2 and ½ months These skills help to me
to make improvement
in the existing
knowledge with
performing jobs and
activities.
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etc. Programs are also
seen in respect to
increase decision-
making skills.
Multi-tasking skills Multi-tasking skills
also help to promote
creative results at
workplace. In this
regard, several
perspectives will be
measured to do the
tasks.
4 and ½ months In respect to make
support and growth,
social media sites help
to create network from
Facebook and other
perspectives.
3.4 Suggestion for improvement
In respect to perform several functions, following suggestion will be provided at Thomas
Cook group:
Proper communication: In respect to create systematic work activities, Thomas Cook
group has responsibilities to do their communication with different people. In this perspective,
they can easily communicate with several people. With the help of the better understanding
towards each other, aims and objectives will be accomplished in desired manner (Buhalis and
Foerste, 2015).
Reduce issues and manage business functions: In Thomas Cook Group, there different
employees work together who have different personality and skills. In respect to work in
systematic manner, qualities and performance need to be managed as per the business
requirement. With the help of the producing activities to solve issues and risks, performance of
the company will be manage at workplace (Stolk and Hanley, 2015).
TASK 4
4.1 Monitor progress against original proposal
In respect to work in Thomas Cook group, there are different activities exist in which
monitoring is needed. I have several opportunities to develop positive performance at workplace.
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In the selected business, there are different people have different views towards the same thing.
This is because, it helps to implement systematic plan and satisfy employees with work and
capabilities (Bosangit, Hibbert and McCabe, 2015). It shows that I performed very well to do the
systematic results. In respect to take initiate in the plan, multiple task will be manage and
perform in systematic manner. In order to provide proper services, I am lack so that it is essential
to do task in different manner. Following are certain parameters that helps to create innovative
results:
 Poor management in the Thomas Cook group create impact on the task and activities.
 Inappropriate benefits in the motivational activities.
 Lack of proper arrangement of staff members.
 Lack of capabilities and skills to do work and perform targets.
4.2 Quality of performance
There are different kinds of methods exist that helps to improve performance with
evaluation activities. With the different activities and aims, quality of performance applied in the
following consideration:
 Feedbacks from the previous activities: In order to evaluate the performance, it is
essential to take feedback from the previous activities. In this consideration, as per the
feedback, I need to perform tasks that followed at workplace (Hunter, Chung and Koo,
2015). In addition to this, Thomas Cook Group will easily understand that how they can
deal with new targets and goals.
 Self evaluation method: Another method considered self evaluation that helps to
understand the own performance towards the aims and objectives (Buhalis and Foerste,
2015). With the help of the own assessment, I can develop creative skills and
performance in systematic manner at workplace.
4.3 Analysis learning which taken in work experience
Manager plays a very essential role in the organisation who take care of the company
good environment (Kennedy, 2015). Thomas cook manager role is to manage their employees
and take care the needs of their clients and customers. Manager has the responsibility to adopt
new changes in order to make sure new opportunities and learning to meet the needs of clients.
There are some learning of manager given below.
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Decision making skills: Manager of the organisation is the individual who needs to be good at
take different decision making approaches for the development of the organisation. Thomas cook
manager take decision on the basis of facts and after analysing the external environment. It helps
to become good leader at the work place. Talented manager also take decision at the time of
uncertain situations and give better solution to the company and manage the work of team
leaders (Week, 2017).
Multitasking: Manager is the multitasker who participate in different activities and give good
effective output to the organisation. Manager helps to make plans, identify company threats and
opportunities, measure the external factors, analysing the productivity level of the employees,
market demand, customer preferences etc. Manager needs to be multitasking in order to adopt
new opportunities and growth area.
Technical skills: Manager is the good technical leader which helps company to make good
technical skills in order to implement the plans in a effective manner. Manager needs to have
technical skills to measure the mathematical, scientific and computer based skills (Nielsen,
2017).
Risk taker: Manager of the organisation should be a good risk taker in order to sustain the
company image in uncertain environment. Thomas cook is the tour operator company which has
to face issues related locations and their charges and cost related issues and risk. For that,
manager of Thomas cook is the good risk taker and make backup plans for the company to
ensure safe and healthy working environment (Kim, Woo and Uysal, 2015). With the help of
experiences manager going to learn new things and market positions in order to new challenges
and opportunities.
4.4 Make recommendation for enhance experience.
Manager role in the company is very essential to ensure perfect working environment. To
enhance the productivity and working skills. Manager needs to take new learning and
experiences in order to make new business growth plans and new business opportunities.
Furthermore, Manager require bran-new development skills and needs to enhance the knowledge
to implement the effective changes (Park and et.al, 2015). Besides, Manager of the company
needs to obtain new skills and share its own experiences with the team leaders as well. To
12

enhance experience they should apply new theories and market concepts to learn new things and
take new opportunities. They need to take feedbacks from his senior colleagues in order to fill
the gap. Besides, Manager should learn new skills in order to manage the company plan and
programmes between the employees. So that, they form new effective working environment for
the employees Week, 2017).
M1 Strategies to find solution
In respect to work as the administration assistant, I need to perform creative performance
with time management and technical skills. These skills help to increasing my own capabilities
and performance in systematic manner. Furthermore, I can develop my career path in systematic
manner. Hence, these skills helps to provide appropriate solution (Buhalis and Foerste, 2015).
M2 Methods to consider plan
There are different methods has been taken to perform duties and tasks. In respect to
assess the capabilities and skills, coaching and seminar will be ascertain in systematic manner.
Furthermore, multi-task assessment is also method that could be implemented at workplace
(Kim, Woo and Uysal, 2015).
M3 Communicate appropriate findings
In the above skills, I found that I am lack in management of time as per multi task. It
helps to increase communication power from various people at workplace (Stolk and Hanley,
2015). It is the best way to make interaction among different people at Thomas Cook Group.
D1 Critical reflection
In order to perform different tasks, I evaluate activities that are taken as per the time and
tasks. In this way, management skills must be develop in the strategic management activities. It
is essential to make proper functioning that helpful to business (Kim, Woo and Uysal, 2015).
D2 Responsibilities to manage work
In the business several activities needed to perform task. In this way, communication and
providing services helps to develop creative performance in systematic manner. In this regard,
different roles and responsibilities create positive performance to develop continually and attain
profits and revenue (Pradhan and et.al, 2017).
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D3 Self-evaluation
In respect to carry the above assessment, it can be stated that there are several areas exist
in which performance will be developed through provide services. In this way, communication
will be develop to run smooth functions. Hence, it is essential to increase skills and maintain
positive performance.
CONCLUSION
From the above report, it can be summarised that work based experience helps in
different activities that are taken by travel and tourism businesses. In this context, priorities of
the task and activities has been develops to make sure aims and objectives will be accomplish.
Furthermore, it summarised about the plan that taken into the consideration to increase manager
performances. Moreover, it concluded about the systematic records of the data and other things
that are needed at workplace. In addition to this, it articulated learning experience of manager
through they can manage different activities in systematic way. Hence, work based experience
concentrate on the systematic work performance.
14

REFERENCES
Books and Journals:
Bosangit, C., Hibbert, S. and McCabe, S., 2015. “If I was going to die I should at least be having
fun”: Travel blogs, meaning and tourist experience. Annals of Tourism Research, 55,
pp.1-14.
Buhalis, D. and Foerste, M., 2015. SoCoMo marketing for travel and tourism: Empowering co-
creation of value. Journal of Destination Marketing & Management, 4(3), pp.151-161.
Cohen, S.A., 2016. Lifestyle mobilities: Intersections of travel, leisure and migration. Routledge.
Horner, S. and Swarbrooke, J., 2016. Consumer behaviour in tourism. Routledge.
Hunter, W.C., Chung, N. and Koo, C., 2015. Constructivist research in smart tourism. Asia
Pacific Journal of Information Systems, 25(1), pp.105-120.
Iversen, N.M., Hem, L.E. and Mehmetoglu, M., 2016. Lifestyle segmentation of tourists seeking
nature-based experiences: The role of cultural values and travel motives. Journal of
Travel & Tourism Marketing, 33(sup1), pp.38-66.
Kennedy, B., 2015. My inForum-Learnings, revelations, validations. IQ: The RIM
Quarterly. 31(4). p.44.
Kim, H., Woo, E. and Uysal, M., 2015. Tourism experience and quality of life among elderly
tourists. Tourism Management, 46, pp.465-476.
Kim, J. and Fesenmaier, D.R., 2017. Sharing tourism experiences: The posttrip experience.
Journal of Travel Research, 56(1), pp.28-40.
Luh Sin, H., Oakes, T. and Mostafanezhad, M., 2015. Traveling for a cause: Critical
examinations of volunteer tourism and social justice. Tourist studies, 15(2), pp.119-131.
Marchiori, E. and Cantoni, L., 2015. The role of prior experience in the perception of a tourism
destination in user-generated content. Journal of Destination Marketing &
Management, 4(3), pp.194-201.
Mathis, E.F., Kim, H. and Prebensen, N.K., 2016. The effect of co-creation experience on
outcome variable. Annals of tourism research, 57, pp.62-75.
Murphy, H.C., Chen, M.M. and Cossutta, M., 2016. An investigation of multiple devices and
information sources used in the hotel booking process. Tourism Management, 52,
pp.44-51.
Nielsen, R. K., 2017, January. Global Mindset in Context: Middle Manager Microfoundations of
Strategic Global Mindset. In Academy of Management Proceedings (Vol. 2017, No. 1,
p. 11939). Academy of Management.
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Park, N. M. and et.al, 2015. Enhancing innovation and technology transfer in the New Zealand
apple industry–learnings from Apple Futures. New Zealand Plant Protection. 68(1).
pp.291-298.
Pradhan, Y. and et.al, 2017, October. Emerging Leaders Alliance-The Application of Salient
Learnings In Corporate Organizations. In SPE Annual Technical Conference and
Exhibition. Society of Petroleum Engineers.
Prebensen, N.K., Chen, J.S. and Uysal, M. eds., 2014. Creating experience value in tourism.
Cabi.
Prebensen, N.K., Kim, H. and Uysal, M., 2016. Cocreation as moderator between the experience
value and satisfaction relationship. Journal of travel research, 55(7), pp.934-945.
Prebensen, N.K., Woo, E. and Uysal, M.S., 2014. Experience value: Antecedents and
consequences. Current Issues in Tourism, 17(10), pp.910-928.
Scarles, C., 2016. Mediating the tourist experience: From brochures to virtual encounters.
Routledge.
Stolk, P. and Hanley, J., 2015. Authentic learning, assessment, and the work-ready student: A
case study of an undergraduate tourism marketing course. CAUTHE 2015: Rising Tides
and Sea Changes: Adaptation and Innovation in Tourism and Hospitality, p.722.
Week, D., 2017. Response to: Engagement as transformation: Learnings from a tourism
development project in Dunga by Lake Victoria, Kenya. Action Research. 15(1).
pp.100-103.
Wu, M.Y. and Pearce, P.L., 2016. Tourism blogging motivations: Why do Chinese tourists
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Youn, S.H. and Ryu, S.Y., 2016. The impacts of CSR program on young students' attitudes
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Online
McNamara, C., 2018. Employee Training and Development: Reasons and Benefits. [Online]
Available through: <https://managementhelp.org/training/basics/reasons-for-training.htm>.
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APPENDIX
CV
About personal
I can actively participate in respect to work to increase understanding and knowledge. In
addition to this, proper guidance and support help me to increase my own skills and performance
as administrative assistant.
Skills
 Problem solving skills
 Adaptability skills
 Communication skills
Experience
In travel and tourism I have experience around 4 years as administrative assistant.
Profile
 Attain proper way to customers
 Schedule to manage systematic work
 Regular reports
Qualifications
Degree Board/ University Year of passing
Master degree in travel and
tourism
Oxford University, London 2016
Bachelor in business
administration
Oxford University, London 2014
HSC CBSE 2011
Extra curriculum activities
 Participation in management games, chess, etc.
 Innovations and creativity.
 Role play and got 1st prize
Knowledge
 Group performance
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 Language knowledge in English, British, etc.
Strength
 Team work
 Punctuality
 Motivating
Cover letter
Date: 20 February 2018.
Subject: Regarding work in administration department of British Airways
Dear sir,
I am _______, and I taken information towards the vacant job in British Airways of
administration assistant. I want to do this job and increasing knowledge in post. Further, I have 4
years of experience in this particular post.
Along with this, I will give my dedication and full support to this job in you enterprise.
Thanks and Regards
________
London
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