Role and Importance of Workplace Diversity Research Proposal

RESEARCH PROPOSAL

Table of Contents
TITLE: ROLE AND IMPORTANCE OF WORKPLACE DIVERSITY.......................................3
INTRODUCTION...........................................................................................................................3
Research aim and research objectives.........................................................................................3
Research background...................................................................................................................3
Rationale......................................................................................................................................3
LITERATURE REVIEW................................................................................................................4
Concept of workplace diversity...................................................................................................4
Impacts of workplace discrimination on organisational performance.........................................4
Ways of promoting diversity within business.............................................................................5
Timeline.......................................................................................................................................5
RESEARCH METHODOLOGY....................................................................................................6
Questionnaire...............................................................................................................................7
Ethical consideration...................................................................................................................7
BIBLIOGRAPHY............................................................................................................................1
REFERENCES................................................................................................................................7

TITLE: ROLE AND IMPORTANCE OF WORKPLACE DIVERSITY.
INTRODUCTION
Workplace diversity refers a workforce that comprised of employees with different
characteristics like gender, age, culture and race (Singh and Banerji, 2022). Workplace diversity
plays a vital role as it motivates employees towards accomplishing goals. Whereas, workplace
discrimination can affect overall performance and image of company in a negative manner. This
study will be conducted in UK within 60 days.
Research aim and research objectives
Aim: “To identify importance of workplace diversity in making business competitive”
Study on Unilever. United Kingdom
Objectives
 To discuss the definition of diversity in workplace.
 To analyse impacts of workplace discrimination on organisational performance.
 To discover ways of promoting diversity within business.
 To recommend the best strategy by which Unilever can make its workplace diverse.
Research background
An organisation that employs different characteristics of employees is known as diverse
organisation. This study is going to discuss common business problem that affects organisational
performance and productivity (Lall-Trail, Salter and Xu, 2021). Workplace discrimination is the
main problem that can create barriers in the path of companies of taking competitive advantages.
There are number of strategies by which retailers can promote diversity at its workplace and can
increase staff retention rate such as: team working, training and implementation of anti-
discrimination policies. Further, it will discuss effectiveness of all elements of research
methodology (Roberson, 2019). This study can help out retailers in increasing staff retention rate
and becoming the market leader.
Rationale
The main reason of selecting this topic is to help out retailers in taking competitive advantages.
This topic can help out them in knowing ways by which they can protect employees from
discrimination, can promote diversity and can take competitive advantage. Personal interest is
other main reasons of selecting this topic (Ravichandran, 2021).
.

LITERATURE REVIEW
Concept of workplace diversity
As per the view of Halley and et.al., (2018) workplace diversity refers a workplace where
employees of different characteristics such as: gender, age and race work altogether. When an
organisation employs different age group, sexual status and gender of people and provide equal
as well as fair opportunities then it is known as an effective diverse workplace. In addition, it is
also stated that companies that employs different characteristics of employees, need to
implement anti-discrimination policies so that employees can be protected from discrimination.
Sharma, Pandita and Domnic, (2019) supported this view and stated that a workplace
with different characteristics of employees has positive impact on overall organisational
performance. Whereas, non-diverse workplace is more likely to have poor image and poor
organisational performance. Such companies do not have skilled employees and they find
difficulties in accomplishing goals.
Impacts of workplace discrimination on organisational performance
According to the Taylor, McLoughlin and Earl, (2018) workplace discrimination has direct
impact on organisational performance. When employees are being discriminated on the basis of
age, gender and race then it makes them feel de-valued and de-motivated. They are less likely to
stay with business for long run. When employees are not being provided fair opportunities then it
lowers their morale. It affects their concentration and they find difficulties in performing their
tasks. It affects their performance and lower productivity as well.
In addition, Daniels and Thornton, (2019) stated that workplace discrimination has
negative impacts on overall performance and sales of companies. When employees are being
discriminated and not provided with promotional opportunities then it affects their loyalty
towards company. They are less likely to strive hard and support their company in accomplishing
goals. It affects their concentration and poor performance lead poor quality of products and
services. When customers get poor quality of products then it affects their trust and they also
switch brand. So, on the basis of these examples and review, it can be said that workplace
discrimination affects profitability and performance of companies.