Promoting Workplace Diversity in Travel Business

Running head: ASSIGNMENT 2
Assignment 2: Promoting workplace diversity in Travel business
Name of the Student:
Name of the University:
Author’s Note:

1ASSIGNMENT 2
Table of Contents
1. Introduction..................................................................................................................................3
2. Project Objective.........................................................................................................................4
3. Project Scope...............................................................................................................................4
4. Literature review..........................................................................................................................4
4.1 Importance of Workplace Diversity in Travel Business........................................................4
4.2 Issues of Workplace Diversity in Travel Business................................................................6
4.3 Strategies to Promote Workplace Diversity in Travel Business............................................7
5. Research Questions......................................................................................................................8
5.1 Primary Question...................................................................................................................8
5.2 Secondary Questions.............................................................................................................8
6. Research Design and Methodology.............................................................................................9
6.1 Qualitative Research..............................................................................................................9
6.1.1 Process of Qualitative Research.....................................................................................9
6.1.2 Approaches to Reliability and Validity..........................................................................9
6.1.3 Sampling.......................................................................................................................10
6.1.4 Sample Size..................................................................................................................10
6.1.5 Data Collection Method................................................................................................10
6.1.6 Variable Specification..................................................................................................11
6.2 Quantitative Research..........................................................................................................11

2ASSIGNMENT 2
6.2.1 Quantitative Research Design Process.........................................................................11
6.2.2 Research Instrument.....................................................................................................12
6.2.3 Quantitative Data Analysis Process..............................................................................12
6.2.4 Sampling and Simple Size............................................................................................13
6.2.5 Questionnaire Design....................................................................................................13
6.2.6 Reliability and Validity of Data....................................................................................13
7. Research Limitation...................................................................................................................14
8. Time Schedule...........................................................................................................................14
9. Conclusion.................................................................................................................................15
Reference List................................................................................................................................16

3ASSIGNMENT 2
1. Introduction
Workplace diversity is the difference among the employees in an organization that makes
them different and unique from each other. Promoting workplace diversity can bring several
benefits to an organization (Hekman et al. 2017). However, it can be extremely tough for the
organizations to retain the diverse employees. Hence, organizations should always approach the
hiring process holistically for retaining the diverse employees. Workplace diversity entails the
differences among the employees in terms of gender, age, race, culture, personality, education,
tenure, religion and many other factors (Alhejji et al. 2016).
This study is mainly concerned with promoting workplace diversity in travel business.
Travel business has been selected specifically for conducting this research, as various people
from different cultural backgrounds come together to work in this sector. In this way, travelling
business has been highly characterized by workplace diversity because of its increasingly diverse
workforce and its effective manner to retain and manage the diverse workforce. Workplace
diversity can lead to unique business ideas from the diverse employees towards attracting the
travelers. This research proposal will build literature review regarding the research topic. On the
hand, the research proposal will also select appropriate data collection method for collecting
authentic research information.