Research Proposal and Project Report on Workplace Transformation in the Age of Digitalization

This research proposal and project report focuses on the workplace transformation in the age of digitalization and its impact on employee efficiency. The report includes literature review, methodology, data analysis, and recommendations for long-term competitiveness. The study was conducted on Broadsword Event House Limited in the UK.

RESEARCH PROPOSAL
AND PROJECT REPORT

Table of Contents
Executive summary.........................................................................................................................3
Chapter 1: Introduction....................................................................................................................3
1.1 Research aim and rationale....................................................................................................3
1.2 Research Questions................................................................................................................3
1.3 Research Objectives...............................................................................................................4
Chapter 2: Literature Review...........................................................................................................4
Chapter 3: Methodology..................................................................................................................7
3.1 Research Approach................................................................................................................7
3.2 Research Methods..................................................................................................................7
3.3 Research Methodology..........................................................................................................7
3.4 Research Instruments.............................................................................................................8
3.5 Sampling................................................................................................................................8
3.6 Ethical Implications...............................................................................................................8
Chapter 4 Data Analysis..................................................................................................................9
Chapter 5 Data interpretation.........................................................................................................16
Chapter 6 Conclusion, Recommendation and implications for further research...........................17
Conclusion:................................................................................................................................17
Recommendation Implications for further research..................................................................17
REFERENCES................................................................................................................................1
APPENDIX......................................................................................................................................3

Executive summary
The research was aimed to bring better picture that how workplace transformation in the age of
digitalization is affecting efficiency of employees. With this regard the research was carried out.
For fulfilment of the aim survey methodology has been used. By applying the intended methods
and techniques it was found that majority of the employees in Broadsword event house found
workplace transformation helpful when it comes to their skill up-gradation.
Chapter 1: Introduction
1.1 Research aim and rationale
Background:
Broadsword event house limited in a company which is engaged in event management
business. The organization is mainly situated in UK and serving its clients across the globe. It is
mainly handling such a grand event where a mammoth amount of funds and resources are
needed the organization is having such characteristics which make it heavily affected by the
prevailing circumstances. The research had paid attention to the organization, and they way
workplace transformation are being applied to it (Snyder, 2019)
Aim:
“To analyse the significance of the workplace transformation in the era of digitalization,
in term of workers efficiency of an organization to be competitive and determine the impacts of
workplace transformation on Broadsword Event House”
Rationale:
This study is quite rationale since after pandemics the organizations are driven to abide
with such digitalized transformations so can hike their overall performance. The workplace is not
supposed to be kept similar. There is strong need to make changes on workplace so can hike their
productivity and can be remained competitive. This research would be helping to figure out
different dimensions of workplace transformation.
1.2 Research Questions
Question-1 What is digital workplace transformation?
Question-2 How Digital workplace transformation contributes to employee's efficiency?
Question-3 What are the major impacts of digital age on an organization?
Question-4 What should be some recommendations for keeping long term competitiveness
sustained in the market?

1.3 Research Objectives
 To determine the concept of digital workplace transformation.
 To investigate the digital workplace transformation contributing in the employee's efficiency.
 To discuss the impact of digital age on a business or an organization.
 To recommend strategies for long-term competitiveness in the market.
Chapter 2: Literature Review
Theme1 : concept of Digital workplace transformation
According to Meske and Junglas, (2021) Digital workplace transformation is the
integration of digital technology in all areas of business fundamentally changing the workplace
in order to focus on deliver good value to the customer. Also, digital transformation is referring
to the process of using processes, culture and customer experience in order to meet changing
business another requirement of market. This is also related to aligning technology, business
process and employees by focusing on improving operational efficiency and then meet
organisational goals. This is also meant to virtual compliment to physical office space, the digital
workplace is referring to the broad term which is including with any device, platform or software
by which software use to execute their jobs.
Selimović, Pilav-Velić and Krndžija, (2021)there are different types of aspect of digital
workplace such as artificial intelligence, cloud service etc. of digital workplace for which
technologies can remove geographic barriers in order to collaborate and process also it is help for
ensure about the information which can be available remotely 24/7. Also, the goal of digital
workplace is related to using the technology which help to remove geographic barriers from
collaboration and processes in orders ensuring about the company can run for 24 hours. Also,
digital workplace goals are including using technology in order to improve collaboration,
employee engagement, productivity, content management and business process.
In addition to this, Zimmer, Baiyere and Salmela, (2020) there is some example by
which company can take the digital initiatives such as paperless office, this strategy is the best
strategy which can be performed by any company in order to save paper and tree. Then in regard
to replace them it is necessary to use more emails, digital workflows etc. Then on the basis of
efficient information tools company can share their files or data without using paper as well as it
can be done by cloud file sharing. This process has the electronic archives. Then recording
management software help to replace the storing file by physical process and video conference

is one of the best tool which help to sharing information at one time to large number of audience
as well as it can be done by fast process. Organization can use the team collaboration tool which
help to use for instant message as well as this is help for completing the work efficiency without
wasting time.
This is necessary to change the workplace on the basis of digital transformation as well as
it help to it promote business intelligence efforts by focus more on automatically records all the
activities into data visualization and analytics model which help to measure the operation
effectiveness. Meske, 2019 this is beneficial for company in order to improve the efficiency of
employees. This is the process of implementation success in order to focus more on height of
success and efficiency in order to ensure about organization to get possible solution and then it is
greatly improved the chance for success of new solution.
Theme 2: digital workplace transformation contributing in the employee's efficiency.
Attaran, Attaran and Kirkland, (2019) strategy reopens door to employees in order to
provide them initiative for taking benefits from digital transformations This is also support them
in order to improve their efficiency of work. During pandemic Broadsword Event House has
start using digital technology by providing work from to employees. At that time all the
employees who work together has completed their work on time as well as it helps to improve
their working pattern by learning new technologies that is why it can be said that it is necessary
to take online training so that employee can work efficiently by learning new things for
improving their work.
Hicks, 2019 suggested that in this situation employees work more by using artificial
intelligence as well as they feel more connected by focus on using online training and submit
their work on portal. Digital transformation helps to work effectively in order to focus on driving
real change in how people can work. Also, employees get the benefit from support radical
flexibilities in order to increase employee productivity and satisfaction. There were more than
55% of employees who improve their performance as well as they worked better as compared to
flexible work environment. Also, digital transformation eliminates distraction in order to
focus on work while using tools and technologies at unprecedented levels. Hamburg,
(2019) This is also helped to overwhelming number of notifications, emails, messages etc. They
can collaborate with software in order to enhance their knowledge towards technologies as well
as it help to solve their problem by easily assess on new tools. Also, digital technology helps to

aspire to work smarter by underlying technology platform as well as it helps to determine the
basis of many changes.
Theme:3 Discussion of the impacts of digital age on an organization:
Meske and Junglas, (2021) shared the views that the digitalization has been one of the
biggest driver to the organization. With the progress of time the digitalization is softly making
place in almost all types of organizations. They are now somehow got driven to impart bigger
changes in their way of working so can bring better outcomes. Furthermore, some views were
also shared on the present needs of workplace transformation.
Specifically, in last couple of years the prevailing circumstances compelled businesses so
inculcate such operations. Covid-19 came as an alarming notion it made companies believe in
digital tools and application. Workplace is now more likely to adopt changes, and they can not
run operations with traditional approaches with proper efficiency.
According to Mićić, et al. (2022) digitalization is not so often to be seen at workplace. From
recording attendance to communication, from training to suggestion and feedbacks all these tasks
are being performed with the help of digital tools and applications. Organizations can not keep
their steps back when it comes to workplace transformation. They are now systematically
compelled to do so. The modern age is driving organizations to work using digital tools and
entities who are engaged in such dynamic business realms can not avoid this type of
transformation.
If an organization is avoiding to make such changes then would not remain competitive
in such drastically shifting market. There are number of competitors are working in the
surrounding environment with their unique set of knowledge and understanding so in such
predicaments an entity is more likely to practice some organizational changes on its workplace.
Attaran, Attaran and Kirkland, (2019) At the same time it becomes now moral duty of
organizations too, besides digitalization the market is experiencing hyper competition where
range of new entrants are ready to make entry, and they are penetrating the market, in such
predicaments for an organization the only way to be lucrative is to fabricate better practises so
can eradicate all taboo which may bring horrendous repercussions to them in near future. On the
other hands, digitalization also makes these transformations easy, cheaper and feasible.
Form the literature review above it can be summarized that for the present organizations
including Broadswords event house like organizations it is near to impossible to be stagnant.

They are supposed to make essential changes on their workplace in order to be competitive and
profitable in the market. At the same time, the unforeseen circumstances such as Covid-19 are
also making them bring changes.
Chapter 3: Methodology
3.1 Research Approach
This is the stage where some broad assumptions are taken into consideration for the
purpose of fulfilment of research. It can be divided mainly in three kinds- Deductive, Inductive
and abductive. In this research we have used inductive approach of research. It is quite helpful in
fabrication of theories and here some broad observations are made in order to draft a formal
conclusion in form of generalized idea. The research would be kept as qualitative since the data
is to be collected using primary sources in qualitative form which was found the most suitable
one to carry out this research (Berndt, 2020)
3.2 Research Methods
There are two main methods of data or information collected. Primary and secondary
sources are used. Primary are the sources where the information is directly collected form
respondents in attempt to carry out the research. This type of data would be used very first time
by the researcher itself (Žukauskas, Vveinhardt and Andriukaitienė, 2018) On the other hands
there is secondary data sources too. Where the data is already collected by someone else, and for
our research this data is used. For keeping the quality of research higher both sources of data
collected or methods are used in a balanced manner. The rationale behind selection of qualitative
data was to ensure that the aim of this research must be fulfilled to apex level.
3.3 Research Methodology
In this research a well-articulated methodology has been followed. There are two types of
research philosophy which is a set of belief which guides the way which has to be used in order
to execute the research. Here, interpretivism philosophy is used, this mainly focus on the
subjective aspect and experience in order to reflect final outcomes. At the same time before
moving to these results some other dimensions such as other philosophies were also given full
attention so can bring the best practise for research.
3.4 Research Instruments
There are multiple types or instruments for such research such as Thematic and
Statistical. These instruments are having their great importance when it comes to the quality

factor. In this research the thematic instrument has been used where the collected data, facts,
figures and final outcomes had been presented in thematic manner (Hürlimann, 2019) It is found
that this instrument is quite suitable in such research since it paves way for fetching flexible and
unsupervised approach to the organization. These tools have helped to articulate and present the
final outcomes of this research in more affective and receptive manner.
3.5 Sampling
Sampling is the process where form the population a minute segment is taken which
represents entire population. It is not always easy to execute study on the entire population due to
time, cost and resources constraints so with this regard, it becomes inevitable need to draw
samples and this process is known as sampling. The all employees of the company were
population and In this research report 30 employees had been taken of Broadsword Event House
(Cr, 2020) For picking the samples randomized technique was taken into consideration. In
randomized technique the all units of population is having same probability to get selected. So by
applying randomized sampling technique the respondents were taken out. The all 30 participants
were given complete freedom and in this sampling biasses factor was also taken into
consideration.
3.6 Ethical Implications
While conducting the research it was mainly accentuated that the all ethical norms and
terms must be applied. With this regard, some actions were taken to ensure higher level of ethics
in this research work. For instance, all the participants were given full authority to make
participation by their own will, and they may take their steps back at any stage. On the other
hands, the all information and data they are providing would be kept confidential, so they can not
be cited responsible for anything (Mohajan, 2018) The privacy policy laid down by the state has
been abided to the fullest extent. For a researcher it is their ethical duty to suggest the areas of
improvement and also helping other researchers who want to explore in the same field. With this
respect, at the end of this research it was also presented that which areas can be explored for
further improvement.
Chapter 4 Data Analysis
Theme: 1 How long you are working with organization?

Particulars
Respondents %
0-2 years 5 17%
2-5 years 10 33%
More than 5 years 15 50%
Total 30 100%
Interpretation: From the above graph it has been anlsyed that 17% of respondent are said that
they are working in company for two years. Then 33% of respondents are said that they are
working in organisation from 2-5 years and 50% of respondentssare said that they are working in
company by more than 5 years which is quite good that show employees are like to work with
organisation also know about the strategies used by company related to workplace digital
transformation.
Theme: 2 Are you familiar with digital transformation strategies
Particulars Frequency %
Yes 15 50%
No 15 50%
Total 30 100%

Interpretation: From the above it has been identified that there are 50 of respondents are said
that they are familiar with digital transformation strategies. In addition to this there are 50% of
respondent are said that’s they are not familiar with the digital transformation strategies. Meske
and Junglas, (2021) digital transformation strategy is related to improve the physical work by
digital technologies which help for improve the productivity of company by taking less time as
compared to physical work. It has been analyzed that there are more company which are using
digital transformation strategy.
Theme 3: Which digital transformation strategy is used by Broadsword Event House?
Particulars Frequency %
Virtual learning and coaching 15 50%
Recognize employees digitally. 5 20%
Encourage open discussion via a company blog 10 30%
Total 30 100%

Interpretation: As per the above graph it has been analysed that there were 30 respondents
chosen for the research in which 8 of them are said that there are Broadsword event house are
using visual learning and coaching strategies, then 5 are said that company is using the strategy
which is related to recognise employees digitally, then 5 of them are also said it is related to the
encourage open discussion via company blog. Further maximum of the respondent is said that
organisation using all the strategy in order to empower the digital transformational strategy.
Theme4: Are you satisfied with approaches used by your company
Particulars Frequency %
Highly satisfied 10 32%
Not satisfied 5 17%
Neutral 5 17%
Dissatisfied 5 17%
Highly dissatisfied. 5 17%
Total 30 100%

Interpretation: From the above graph it can be said that most of the respondent has given
positive responses in order to focus on highly satisfaction as well as it help to provide the level of
satisfaction for which company using the digital workplace transformation. Those who are
satisfied are happy about the strategies used by company because it helps them to provide them
opportunity to grow as well as it helps to provide them learning opportunity related to learning
digital technologies which help them to learn effectively.
Theme 5: Did your company uses any digital transformation strategies for employees during
pandemic
Particulars
Respondents %
Yes 20 67%
No 5 17%
Don't know 5 17%
Total 30 100%

Theme 6: What kind of digital transformation strategy used by company during pandemic
Particulars Respondents %
work from home 8 27%
Cloud computing services 5 17%
training via video conference 5 17%
All of above 12 40%
Total 30 100%
Intrepretation- from the above pie chart it has been analysed that there are 27% of respondent
Mingaleva and Shironina, (2021)it has been said that cloud computing is the best strategy that

any company can adopt as well as it is help for collecting the data in the cloud computing in
orders to focus on reducing the use of paper by saving data in physical form. As well as it helps
to determine the data in effective manner by arranging properly. In addition to this during
pandemic it was common to provided training via video conference so that employees can
understand effectively.
Theme 7: How digital workplace transformation contributing in the employee's efficiency?
Particulars Respondents %
Aspire to work smarter 8 27%
digital transformation eliminates distraction 7 23%
support radical flexibilities 5 17%
All of above 10 33%
Total 30 100%
Interpretation: from the above graph it has been analysed that’s there are 17% of employee are
said that they are aware about the support radical flexibilitioes, 23% of respondent are said that
there are digital transformation eliminates distraction. 27% of employees are said athts aspire top
work smarter.
Theme 8: Is there any practice that need to be change by company.
Particulars Frequency %

Yes 10 33%
No 10 33%
Not Really 10 34%
Total 30 100%
Interpretation: From the above pie chart it has been analyzed that’s there are 33% of
respondent are said that they are not want to change the strategy for digital transformation as
well as in which others 30% of respondent are said that they want to change the strategy for
work place transformation.
Theme 9: Do digital transformation has inspired you to continue collaboration with your
team.
Particulars Frequency %
Yes 10 33%
No 15 50%

Not really 5 17%
Total 30 100%
Interpretation- From the above graph it has been analysed that there are 33% of respondent are
said that they are inspired by digital transformation collaboration. Then there are 50% of
respondent are said that there are not inspired by collaboration from digital transformation. Also,
only 5% of respondent are said that there are not know about the digital transformation of
workplace.
Chapter 5 Data interpretation
From the above data analysis, it has been analysed that there is different type of digital
workplace transformation used by company in order to focus on increasing the employee
efficiency for work as well as it help to work better for them by inspire others. Also, it is help for
working with tools and technology in order to focus more on better transformation technique as
well as it help to empowering employees, optimise resources, service and products, etc.
As well as it helps to collaborate them by providing best experience to employees then
innovation help to determine the benefit of employees by focusing more on using artificial

intelligence as well as it help to provide the benefit from using the cloud computing in order to
more focus on better quality of work (Mingaleva and Shironina, 2021). During pandemic it has
been said that chosen company using digital workplace transformations in order to focus on
providing benefit to employees as well as it help to increase the productivity of company.
According to Zimmer, Baiyere and Salmela, (2020) it can be said that virtual learning and
coaching are used by company in orders to provide them proper training as well as with the
help of recognising employees are help to work on the basis of identify their performance as
well as with the help of encouraging employees on the basis of company blog are help to
determine the best strategy for increase productivity.
Chapter 6 Conclusion, Recommendation and implications for further
research
Conclusion:
From the research above it can be concluded that the role of workplace transformation is having
its great influence on the skills and efficiency of employees. With this regard, the responses were
collected and majority of participants have shown their positive nodes. They supported the
notion that workplace transformation is quite helpful in their performance. At the same time, it
was also revealed that in the digital age the organization can not keep itself away from such
changes. Workplace is becoming highly dynamic and entities like Broadsword event house
which is a giant event management company and offering its services in range of markets so for
such organization it becomes inevitable need to work on workplace transformation.
Recommendation Implications for further research
The research is revealing that the contribution of workplace transformation helps to
employees in argumentation of their skills and efficiency. In this report all the associated aspects
were evaluated and a broad picture has been presented. Keeping these all things in mind, it can
be suggested that Broadsword event management company is still having need to work on its
policies. The workplace transformation should not be guided by the external factors rather there
is need to make it guided by internal policies (Newman and Gough, 2020) At the same time,
there are wide number of employees are engaged with this even entity so can not avoid the fact
that for staying competitive the organization is supposed to be hyper inclined to change
adoptions and getting its employees ready to abide with changes. The company may adopt

competitive advantage approach in order to be lasted for longer and ensuring its longevity in
term of profitability in the market. Besides the fact that the majority of employees have shown
their agreement with the raised notion yet there was some employee who were not agreed with
the prevailing practise so such issues can be addressed (Rinjit, 2020)
In this research the survey was conducted so it is suggested that for further research some
other methods can be used which may hike the final outcomes. At the same time, this research
was conducted on only 30 employees of the organization so for better results this sample size can
be widened. For making future research more reliable new ethical codes can be imparted yet it
would be fair to say that in this research apex level of ethical practise was ensured. When it
comes to data analysis then thematic approach was practised so can present information in more
interesting way but in future some other approaches may also help the researchers. In this
research a greater outlook has bee presented so which can be used as an deeper implication for
further digging and hiking the research outcomes.
There are number of process to carry out research but in this process there has been some
issues such as collection of responses and then their processing so some better processes can be
there. In this research the biggest issue was availability of time and cost factor so it is
recommended that while carrying out research the potential researchers are suggested to use
secondary sources to the fullest extent.

REFERENCES
Books and journals
Attaran, M., Attaran, S. and Kirkland, D., 2019. The need for digital workplace: increasing
workforce productivity in the information age. International Journal of Enterprise
Information Systems (IJEIS), 15(1), pp.1-23.
Berndt, A. E., 2020. Sampling methods. Journal of Human Lactation. 36(2). pp.224-226.
Cr, K., 2020. Research methodology methods and techniques.
Gough, D. and Meske, C., 2019. Digital workplace transformation–on the role of self-
determination in the context of transforming work environments.
Hamburg, I., 2019. Implementation of a digital workplace strategy to drive behavior change and
improve competencies. Strategy and Behaviors in the Digital Economy, p.13.
Hicks, M., 2019. Why the urgency of digital transformation is hurting the digital
workplace. Strategic HR Review.
Hürlimann, C., 2019. Research Philosophy and Ethics. In Valuation of Renewable Energy
Investments (pp. 111-126). Springer Gabler, Wiesbaden.
Junglas, I., 2021. Investigating the elicitation of employees’ support towards digital workplace
transformation. Behaviour & Information Technology. 40(11). pp.1120-1136.
Kirkland, D., 2019. The need for digital workplace: increasing workforce productivity in the
information age. International Journal of Enterprise Information Systems (IJEIS). 15(1).
pp.1-23.
Meske, C. and Junglas, I., 2021. Investigating the elicitation of employees’ support towards
digital workplace transformation. Behaviour & Information Technology, 40(11),
pp.1120-1136.
Mićić, L., et al. 2022. Defining the digital workplace: A systematic literature review. Strategic
Management.
Mingaleva, Z. and Shironina, E., 2021. Gender aspects of digital workplace
transformation. JWEE, (1-2), pp.1-17.
Mohajan, H. K., 2018. Qualitative research methodology in social sciences and related
subjects. Journal of Economic Development, Environment and People. 7(1). pp.23-48.
Newman, M. and Gough, D., 2020. Systematic reviews in educational research: Methodology,
perspectives and application. Systematic reviews in educational research, pp.3-22.
Rinjit, K., 2020. Research methodology.
Selimović, J., Pilav-Velić, A. and Krndžija, L., 2021. Digital workplace transformation in the
financial service sector: Investigating the relationship between employees' expectations
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Snyder, H., 2019. Literature review as a research methodology: An overview and
guidelines. Journal of business research. 104. pp.333-339.
Zimmer, M.P., Baiyere, A. and Salmela, H., 2020. Digital Workplace Transformation: The
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Žukauskas, P., Vveinhardt, J. and Andriukaitienė, R., 2018. Philosophy and paradigm of
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APPENDIX
Questionnaire
How long you are working with organization?
 0-2 years
 2-5 years
 More than 5 years

Are you familiar with digital transformation strategies?
 Yes
 No
Which digital transformation strategy is used by Broadsword Event House?
 Virtual learning and coaching
 Recognize employees digitally.
 Encourage open discussion via a company blog
 All of above
Are you satisfied with approaches used by your company?
 Highly satisfied
 Not satisfied
 Neutral
 Dissatisfied
 Highly dissatisfied.
Did your company use any digital transformation strategies for employees during pandemic?
 Yes
 No
 Don't know
3

What kind of digital transformation strategy used by company during pandemic
 work from home
 Cloud computing services
 training via video conference
 All of above
How digital workplace transformation contributing in the employee's efficiency?
 Aspire to work smarter
 digital transformation eliminates distraction
 support radical flexibilities
 All of above
Is there any practice that need to be change by company?
 Yes
 No
 Not Really
Do digital transformation has inspired you to continue collaboration with your team.
 Yes
 No
 Not really
Is there is any suggestion for company regarding digital workplaces transformation?
4