Findings and Outcomes of Workplace Transformation Survey at British Tobacco Company

This report presents the findings and outcomes of a workplace transformation survey conducted at British Tobacco Company. The survey results highlight the importance of workplace transformation for achieving a competitive edge, challenges faced by the company, and strategies for overcoming them.

Part two or project Two
Research Outcomes

CONTENTS
FINDINGS & OUTCOMES......................................................................................................1
Presentation of the survey results...........................................................................................1
CONCLUSION & RECOMMENDATIONS............................................................................8
REFERENCES.........................................................................................................................11
APPENDIX..............................................................................................................................12
Questionnaire........................................................................................................................12

FINDINGS & OUTCOMES
Presentation of the survey results
Speaking in relation with the current research work, the researcher has selected only
primary data collection method for accumulating information with the help of conducting
survey of 30 managers working in British Tobacco company. The survey was being
conducted with the support of questionnaire. The sample was also selected from the
population through adopting simple random sampling technique. The questionnaire has
included close ended questions. Additionally, for the purpose of evaluating the data being
accumulated from the primary survey, the researcher has utilized frequency distribution
analysis wherein different graphs, charts and tables were being used for presenting the
outcome of the study. the presentation of the results of the survey is being reflected in the
below section:
Workplace transformation involves change in the organization and managing the
business with new methods
Participants Responses
11 Change in the organization
5 Re-designing the workplace
11 Managing the business with new methods
3 All of the above
1

39%
18%
39%
4%
Change in the organization
Re-designing the workplace
Managing the business with
new methods
All of the above
Interpretation
From the primary research being undertaken in regards with the awareness of the
participants about the concept of workplace transformation it has been found out that around
11 of the participants stated that workplace transformation is nothing but change in the
organization. On the other hand, there were around 11 participants who further stated that
with the workplace transformation they mean management of the business with novel
methods as well as approaches. Furthermore, there were 5 participants who were of the view
that workplace transformation is being defined as the process of re-designing of the
workplace. However, the remaining 3 participants were of the opinion that workplace
transformation is involves all the three concepts that change in the organization, re-designing
of the workplace and finally, management of the business with the employment of novel
methods and approaches.
Workplace transformation is very important for the organization
Participants Responses
28 Yes
2 No
2

85%
15%
Yes
No
Interpretation
When the respondents being involved in the primary research were being enquired in
relation with the significance of the workplace transformation for their organization than
most of the respondents that is around 28 out of 30 were of the opinion that workplace
transformation is being considered as one of the most crucial factors for their organization.
this is also supported by Cannas (2021), who asserted that without transforming their
workplace, the business will not be in a position to attain higher level of success and market
leading position in the market. On the other hand, the remaining respondents that is 2 out of
30 were of the viewpoint that workplace transformation is not being considered as crucial for
the organization. they also mentioned that for a business to succeed effective human resource,
strategy and planning is needed. If they are efficient enough than the firm can lead the path of
success as well as growth.
It is a driver of innovation and competitive edge
Participants Responses
20 Driver of innovation
5 Offers flexibility
2 Competitive edge
3

3 Right company culture
67%
17%
7%
10%
Driver of innovation
Offers flexibility
Competitive edge
Right company culture
Interpretation
At times when the participants being involved in the primary research study were
questioned about the ways in which workplace transformation is important in their
organization than it was found out that around 20 out of 30 participants stated that workplace
transformation is very crucial for British Tobacco company because it helps in bringing
creativity. As per Elsharnouby and Elbanna (2021), it is being considered as the main driver
of innovation within the firm. On the other hand, there were around 5 out of 30 participants
who were of the viewpoint that workplace transformation helps in offering flexibility within
the workplace and this is the reason they support the firm in achieving greater heights.
Furthermore, 2 out of 30 participants revealed that it is quite essential for achieving an edge
over the other firms in this dynamic market. Finally, the remaining participants that is 3 out
of 30 stated that it helps in bringing right company culture and thereby fosters effectiveness.
Resistance of employees is the major challenge faced by British Tobacco company while
implementing workplace transformation strategy
Participants Responses
7 Issues of cost cutting and ongoing
4

demands
2 Technology and IT protocols
17 Resistance of employees
4 None of the above
24%
7%
59%
10%
Issues of cost cutting and
ongoing demands
Technology and IT protocols
Resistance of employees
None of the above
Interpretation
From the primary research being undertaken in regards with the major challenges
being faced by your organization while implementing strategies related to workplace
transformation than it was revealed that around 17 out of 30 participants were of the opinion
that their firm generally faces the challenges related to resistance of employees at the time of
execution of workplace transformation strategies. Further, 7 out of 30 participants stated that
the firms face the challenges of cost cutting and ongoing demands. On the other hand, 2 out
of 30 participants have responded that technological and information technology protocols
are among the key challenges being faced by British Tobacco company while implementing
strategies related to workplace transformation. Finally, 4 out of 30 participants were of the
opinion that all the above-mentioned challenges were not being faced by their firm rather it
was something different and that was related to enabling the productivity of the workers.
Training and development can be used for overcoming these challenges
Participants Responses
3 Quality management
4 Re-engineering programmes
5

21 Training and development
2 Effective corporate culture
9%
13%
66%
13%
Quality management
Re-engineering programmes
Training and development
Effective corporate culture
Interpretation
When the respondents being involved in the primary research were being enquired in
relation with the type of strategies that can be used by the organization for overcoming these
challenges than it was found out that around 21 out of 30 respondents were of the opinion
that this can be done with the help of effective training and development sessions. Further, 4
out of 30 stated that this can be overcome through re-engineering programmes. The other 3
out of 30 respondents stated that for overcoming these challenges quality management stagey
can be used by the firm. Finally, the outstanding 2 were of the view that through effective
corporate culture these challenges can be overcome.
Through greater productivity of the staff workplace transformation helps in achieving a
competitive edge for the firm
Participants Responses
9 Offering better customer experience
15 Through greater productivity of the staff
2 Reduction in the cost
4 Embracing digital transformation
6

32%
54%
7% 7%
Offering better customer
experience
Through greater productivity
of the staff
Reduction in the cost
Embracing digital
transformation
Interpretation
At times when the participants being involved in the primary research study were
questioned about the ways in which workplace transformation helps in achieving a
competitive edge for the firm than it was revealed that around 15 out of 30 were of the view
that competitive edge can be attained through workplace transformation by way of greater
productivity of the staff members. Further, 9 out of 30 stated that through providing better
customer experience this can be attained. Moreover, 4 out of 30 responded that with
embracement of digital transformation form can attain competitive advantage. On the other
hand, the remaining 2 out of 30 participants stated that reduction in the cost helps in
attainment of competitive edge for the firm.
Better collaboration and communication as the major benefit of implementing
workplace transformation strategies at British Tobacco company
Participants Responses
4 Organizational efficiencies
18 Better collaboration and communication
3 Motivated employees
5 All of the above
7

15%
67%
11%
7%
Organizational efficiencies
Better collaboration and
communication
Motivated employees
All of the above
Interpretation
When the respondents being involved in the primary research were being enquired in
relation with the different benefits gained by the organization through implementation of
workplace transformation strategies than it was found out from the study that 18 out of 30
participants were of the viewpoint that through these strategies, better collaboration and
communication was been possible within their firm. This is also supported by Verhoef
(2021). Furthermore, 4 out of 30 were of the opinion that with these strategies the overall
efficiencies of the organization have improved a lot. On the other hand, 3 out of 30 stated that
it has also helped in augmenting the motivation level of the workers. Finally, the remaining 5
out of 30 stated that all the above-mentioned points that organizational efficiencies,
motivated employees and better collaboration and communication were the major benefits of
implementation of workplace transformation strategies within their firm.
CONCLUSION & RECOMMENDATIONS
Thus, from the above evaluation of the findings and the outcomes of the study, it can
be stated that workplace transformation is being regarded as one of the most essential factors
for achieving a competitive edge by the firm, however there are certain challenges being
faced by the UK retail sector particularly the British Tobacco company while implementing
the strategy of workplace transformation to acquire long-term competitive edge. The research
methodology section of the report has offered an all-inclusive description of the methods
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being selected by the researcher in the process of the study. in addition to this, the chapter has
importantly focussed on the kinds of information collection methods being used by the
researcher that is only primary method. Also, it has also elucidated in regards with the tools
as well as techniques being used by the researcher for analysing the gathered information.
Further, the findings section of the report has revealed that resistance of employees at the
time of execution of workplace transformation strategies is one of the major challenges being
faced by the company. Other than this, it has also been found out that with the help of
effective training and development sessions organization can overcoming these challenges.
Based on these outcomes, some of the recommendations to the company regarding the
strategies that can be utilised by them for effective implementation of workplace
transformation strategies and these are as follows:
 Fostering emotional commitment – For making each and every employee participate
wholeheartedly ion such kind of workplace transformation, it is crucial that workers
are required to have more than a strategic direction as well as incentives. They are
also required to be excited in regards with the future as well as enthusiasts to opt in.
further, it is also suggested that the manager of the firm should speak about their
emotions specifically their deep wish to see a connection amid their own activities
along with the larger purpose of the organization (Yeow, Soh and Hansen, 2017).
 Changing the behaviour first – Further, if the company desires to have successful
implementation of the workplace transformation strategies than it is crucial that new
behaviour must be instilled by the manager. In addition to this, it is also important to
generate a change in the behaviour and this, modification does not confine to just
training course, for acquiring of new skills and knowledge, it is important to prevent
possible breakdowns and must required to learn the new things in the workplace by
performing the same. in addition to this, in each and every business activity, the new
behaviour must be embedded.
 Managing and sustaining the change – Transformation in the workplace does not
happens in a few pockets, however it scales all across the business. a full initiative of
implementing the strategies of workplace transformation might take three to four
years or more than thar, rolling out at different stages, creation of capabilities of the
firm by the side. Further, the initiative needs to be planned, resources, prepared and
planned according to that.
9

 Tracking the outcomes and course correct – For the purpose of having successful
implementation of the workplace transformation strategies, it is important on the part
of the leader of the company to make sure that all their efforts will pay off. The two
important thins for having this tracking the workplace transformation process and
interbeing as required to correct the course of action. It might be difficult for the firm
to track the progress as it is hard to quantify the benefits.
 Focusing on the change management – Last but not the least, it is crucial that the
business should determine the real-life condition that will help in building the case for
change. to understand the need of making change on the project and the manner it will
influence the varied groups within the business is being regarded as important for the
success and growth of the firm (Wagner, Herrmann and Thiede, 2017). It is also
important to understand whether the workers are having access to documents when
they require them, is the recruitment along with onboarding process is putting the
candidates off. It is crucial that the company must focus on the change management
for having successful execution of the workplace transformation strategies.
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REFERENCES
Books and journals
Cannas, R., 2021. Exploring digital transformation and dynamic capabilities in agrifood
SMEs. Journal of Small Business Management, pp.1-27.
Elsharnouby, T.H. and Elbanna, S., 2021. Change or perish: Examining the role of human
capital and dynamic marketing capabilities in the hospitality sector. Tourism
Management, 82, p.104184.
Verhoef, P.C., 2021. Digital transformation: A multidisciplinary reflection and research
agenda. Journal of Business Research. 122. pp.889-901.
Wagner, T., Herrmann, C. and Thiede, S., 2017. Industry 4.0 impacts on lean production
systems. Procedia CIRP. 63. pp.125-131.
Yeow, A., Soh, C. and Hansen, R., 2017. Aligning with new digital strategy: a dynamic
capabilities approach. Journal of Strategic Information Systems. 27(1). pp.43–58.
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APPENDIX
Questionnaire
Demographic information:
Name:
Age:
Gender:
Q1. What do you understand by the concept of workplace transformation within the context
of your organization?
 Change in the organization
 Re-designing the workplace
 Managing the business with new methods
 All of the above
Q2. Do you think workplace transformation is important?
 Yes
 No
Q3. In what ways workplace transformation is important in your organization?
 Driver of innovation
 Offers flexibility
 Competitive edge
 Right company culture
Q4. What are some of the challenges being faced by your organization while implementing
strategies related to workplace transformation?
 Issues of cost cutting and ongoing demands
 Technology and IT protocols
 Resistance of employees
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 None of the above
Q5. What strategies can be used for overcoming these challenges?
 Quality management
 Re-engineering programmes
 Training and development
 Effective corporate culture
Q6. How workplace transformation helps in achieving a competitive edge for the firm?
 Offering better customer experience
 Through greater productivity of the staff
 Reduction in the cost
 Embracing digital transformation
Q7. Which are the different benefits gained by your organization through implementation of
workplace transformation strategies?
 Organizational efficiencies
 Better collaboration and communication
 Motivated employees
 All of the above
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