Workplace Wellness Program Management for Nike Inc.

Running head: WORKPLACE WELLNESS PROGRAM MANAGEMENT
WORKPLACE WELLNESS PROGRAM MANAGEMENT
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1WORKPLACE WELLNESS PROGRAM MANAGEMENT
Background
Nike is formerly known as the Blue Ribbon Sports, it is an American sportswear
company, and it is headquartered in Beaverton, Oregon. Bill Bowerman founded it in 1964, they
opened the first retail outlet in 1966 and 1972, and they launched the Nike brand shoe. In 1978,
the company was renamed as Nike and was established in public after two years. In the early 21st
century, Nike had the retail outlets and their distributors in more than the 170 countries. Since
1980, Nike has steadily expanded its business forms and expanded the product line through the
numerous acquisitions involving the shoe companies. In 1996, the company created Nike ACG
through which the market products for the extreme sports like the snowboarding and the
mountain biking.
Nike Inc.’s organisational culture supports business resilience and business capability.
The organizational culture refers to the combination of the habits, values, the traditions and the
behavioural expectations among the employees of the organization. The employees of the Nike
are provided with the set of instructions, the rules and the expectations regarding their job by
considering the relations with the employees and with the other employees. This approach of the
company ensures that Nike maintains the corporate culture that contributes to the success of the
business. Nike is one of the giants in the global business of the athletic shoe and the apparel and
the equipment market. The company also continues its policy, strategies for promoting the
organizational culture, which reinforces the business resilience and the competencies.
Nike has a clear business strategy and the specific goals they want to accomplish. Their
main business strategy is to bring innovations into their production process. The company uses
these innovations for becoming one of the sustainable company in the business market. Nike has

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already established its brand in the global market and is also looking for global stores on the
same page for dealing with sustainable issues.
The proposed strategy for the wellness programs for Nike is to bring the emotional
attachment of the employees towards their job, social connections, personal wellbeing and the
supportive culture in the organization. The wellness program will include the following steps that
are assessing the health care facilities for employees like Biometric screening, health
assessments, providing wellness coaching and the on-site medical clinics, discounting the
prescription prices, improving the medical health and the accessories for staying healthy,
preventing illness (Ward, 2017).
Need analysis
There is the need of the wellness program in Nike Inc. as being the global company; the
employee needs to be motivated and aware of their health.
The gaps that have been identified in the wellness programs is that from 30 years of
evaluating the dozens of the program, and it has also become impossible for getting the large
groups of the employees to reach and maintain the healthy body weight. The various cultural
factors have caused the obesity epidemic and helping the employees in losing weight have
almost become impossible in the wellness programs. The research studies also suggest that the
wellness programs are not effective in helping people to lose weight through the wellness
program (Rabarison et al., 2017).
The need for the wellness program for the organization is that by the introduction of the
wellness program, Nike will be able to engage their employee and retain them. The organization
will also able to reduce the absenteeism, and the programs will help to sustain the employee