Evolution, Development and Strategies undertaken by Nike

Running head: EVOLUTION, DEVELOPMENT AND STRATEGIES UNDERTAKEN BY NIKE
Evolution, Development and Strategies undertaken by Nike
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EVOLUTION, DEVELOPMENT AND STRATEGIES UNDERTAKEN BY NIKE
A. Company: Nike
1. A brief history of Company's evolution as well as the development
The name Blue Ribbon Sports initially knew Nike Inc. was founded in the year 1964. It is
an American based sportswear Company, and the main headquarter is in Beaverton in the
U.S. state of Oregon. It was founded by Bill Bowerman, who was a track-and-field coach
at the renowned University of Oregon (Enekwe, Agu & Nnagbogu, 2014). When it was
early 21st century, Nike has already succeeded in establishing retail outlets as well as
distributors in almost more than 170 countries across the world and also its universal logo
that is a curved check type mark is usually known by “swoosh” and it is recognized by
the logo all over (Nike News, 2019).
Nike had undergone through a lot of development in business from the late 1980s when
the Company actually expanded its market and also had diversified its line of products
through several acquisitions that include Shoe companies, for example, Cole Haan as well
as Converse Inc. and other athletic apparel companies like Umbro. In the year 1996,
Company also created Nike ACG, a department that started focusing on marketing shoes
for mountain biking as well as snowboarding. In 21st century decade, the Company began
selling various accessories related to sport- technology that include portable monitors for
measuring heartbeat rate as well as wrist compasses that can work on high altitudes (Nike
News, 2019). The success of this Company is mainly owed to several endorsements by
some of the famous athletes like Michael Jordan, Tiger Woods and Roger Federer;
consumers started showing their broad spread interests towards a range of products after
those sports events.
2. Functions of an overall corporation that owns this brand Nike

EVOLUTION, DEVELOPMENT AND STRATEGIES UNDERTAKEN BY NIKE
Nike Inc. is owned by Multinational Corporation situated in U.S. that is mostly focused
on rendering innovative design as well as the development of sports apparel, and it is also
involved in manufacturing as well as worldwide marketing of footwear, various
equipment as well as accessories that necessary for taking part in games and sports.
The mission of the corporation
Its corporate mission statement usually talks about bringing inspiration as well as
innovation to the lives of individuals who possess the passion for becoming a world-
renowned athlete. According to the views of the founder of Nike Bill Bowerman, "If you
have a body, you are an athlete", and presently the Company is focused on strengthening
its brand name as well undertake further development of products (Nike News, 2019).
Matching of various objectives as well as strategies with the Company’s skills or
resources
Nike utilizes strategies associated with spreading of keen awareness towards the brand
among a large number of consumers to capture a a large part of market share. It generally
uses very high quality resources as well as efficient labour resources to meet its objectives
in the market (Oinas & Lagendijk, 2017). It started its advertising form of strategy for
increasing the demand for sports goods among athletes who work at a professional level.
3. Performance of the Company in the financial sector
Nike abides by specific economic policies like concerning estimation on management
grounds, in terms of recognition of revenues as well as while shipping as well handling of
costs in the market. It has a large part of share in the market of sportswear, and through
strategies like a valuation on inventories, it has been able to sell the products at excellent
prices. It has also been able to create about $12 billion of free income at combined level
standards through its operations in the year 2015 (Nike News, 2019).