As an advertisement to be on a product.
uses 4 things from mih marketing: price, quality (/ product or service /), place and promotion
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Marketing mix of Gucci Marketing mix is defined as framework used for analysing different aspects of marketing in which the company has to work. This poster presents 4P's – Product, price, place and promotionof Gucci. This is a Italian fashion brand which provides products in different countries.This company was started by Guccio Gucci in the year 1921. Cabigiosu,A.,2020.AComparative Analysis:Gucci,SaintLaurent,Balenciaga and Bottega Veneta. In Digitalization in the LuxuryFashionIndustry(pp.203-236). Palgrave Macmillan, Cham. Rahideh, N. and Benfratello, L., 2020. The impact of advertising and marketing in the luxury brand industry (Doctoral dissertation, Politecnico di Torino). Product- Gucci offersvarious products including jewellery, watches, accessories, etc. The mainattraction of this company is it's handbags which are very popular across the world. This is also manufacturing clothing products including both men and women wear. Price-Gucci uses premium pricing while selling it's products. This brand focuses upon quality of fabric and other material when selling it to the customers. Several discounts are offered by this company in order to enhance profits. Place-Gucci uses distribution strategy and it sells products on online medium. Stores of Gucci are located in street locations. These are attractive outlets by which customers get into these stores. Promotion –Gucci uses banners, advertisements, look books,socialmedia,printmediaforpromotingthe products. There is an app of this brand which is available in different languages. Customers can use it to know about latest trend and products. IntroductionConclusion References Fromtheaboveposter,itisclearthat marketingmichelpstheorganisationto analyse it’s competencies within market. It provides information about what can be done to improve the market position of brand.