Diploma of Event Management: Obtain and Manage Sponsorship Assessment

This assessment is about identifying sponsorship requirements for an upcoming event, identifying items and activities to be sponsored and developing targets for sponsorship. The student needs to identify sponsorship opportunities, list potential sponsors, approach sponsors, compile a list of sponsorship evaluation methods, source and finalize sponsorship arrangements, and develop and distribute sponsorship materials. The subject is Human Services, Tourism and Hospitality, and the course code is SIT50316. The course name is Diploma of Event Management, and the college/university is TAFE NSW. The document type is a written assessment task, and the assignment type is a report.

Written Assessment Task
Human Services, Tourism and Hospitality
Travel, Tourism and Events. Hamilton Campus
Student Name
Training
Package
National Code
SIT50316 Qualification
Name
Diploma of Event
Management
Unit Code SITXMPR006 Unit Name Obtain and Manage
Sponsorship
Please note that TAFE NSW is required to retain copies of all completed assessments,
where practical, for a period of 3 years (or in accordance with regulatory/licensing
requirements) after the completion of a student’s studies.
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SITXMPR006 Obtain and manage sponsorship 2016

Written Assessment Task
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Assessment Instructions
Type of
Assessment
A written report
Instructions
for Written
Assessment
Task
You are required to identify sponsorship requirements for an
upcoming event, identify items and activities to be sponsored and
develop targets for sponsorship. Once you have determined the
requirements you are required to contact potential sponsors and
seek sponsorship.
You are required to source and finalise sponsorship arrangements
based on the details determined in Part A develop and distribute
sponsor ship materials and negotiate and finalise the sponsorship
contract.
Includes practical observation tasks where you will be observed
and assessed servicing the sponsor and fulfilling the sponsored
activities, maintaining documentation and liaising with the sponsor
during the event.
What do I
need to do to
achieve a
satisfactory
result?
A successful submission should cover all sections of the tasks and
be presented in a professional way
Due date/time
allowed
Your teacher will advise of the due date for this assessment
SITXMPR006 Obtain and manage sponsorship 2016

Written Assessment Task
SITXMPR006 Obtain and manage sponsorship 2016

Written Assessment Task
Obtain and manage sponsorship
Part A
You are required to identify sponsorship requirements for an upcoming event, identify
items and activities to be sponsored and develop targets for sponsorship. Once you
have determined the requirements you are required to contact potential sponsors and
seek sponsorship. Provide details for the activity you will seek sponsorship for:
Type of Activity: Sports Event
Organization: Sting Group
Location: Melbourne
a. Identify Sponsorship Opportunities – identify items and/ or activities which invite
sponsorship opportunities and provide an overview how these satisfy the target
audience, address sponsor needs and contribute to your financial needs.
Ans. To identify sponsorship opportunities there involves out a lot of process like analyzing the
aspects of the event and also working out what aspect of the event can be sponsored. A sports event
generally relies on sponsorship. Having a sponsorship not only gives a financial boost but also an
image sensor.
Some several items or activities invite sponsorship opportunities are as follows: -
 Developing a sponsorship material: - The event organizer needs to develop a sponsorship
material for the sponsors which enlists all the details of the events as well as the benefits that
the sponsors will receive. The sponsorship opportunities are usually presented in a proposal
format as it carries all the details of the event.
 Enhancing Sponsorship Proposal: - The sponsorship should be technically sound as well as
be much more designed and the sponsors should be done in that way. The designing of the
sponsorship proposal will attract the sponsors and also the customers.
 Sponsorship Packages: - The sponsorship packages are also very attractive and the
sponsorship packages contain the bronze, silver, gold, platinum packages. So the
sponsorship packages contain all the facilities and also the promotion and marketing strategy
which is needed to be looked after.
To satisfy the target audience the address sponsor needs to relate with the events which are related
to their companies and also have a related with the companies and the event they are promoting
must have a wider reach of the customers. The sponsorship could get customers and also the
customers could come to know about different brands.
Through this event, the sponsor needs could be addressed through the use of making the event to be
sponsored and also giving the appropriate customer base and providing them with the facility of the
sponsorship packages.
SITXMPR006 Obtain and manage sponsorship 2016

Written Assessment Task
Contributing the financial needs means engaging the sponsor to sponsor them and also providing
them with the appropriate customers and also giving them all the promotion through their brands.
(Edmunds, 2019)
b. List three potential sponsors for the event or individual components of the
event. Explain the reasons why they have been identified including audience
reach/target markets and
their fit with the event.
Ans. The three potential sponsors for the event or the individual components of the event are as
follows: -
1. Kookaburra Sport
2. Dunlop Sport
3. Catapult Sports
The three sponsors have been listed and they are been identified to sponsors out this event because
Kookaburra Sport is the leading manufacturer of sports good and they have been leading out in the
world of sports and they are also the manufacturer of the cricket balls which are being used to play
in the cricket. They have been identified as it is a sports event so a sports manufacturing being a
sponsor could be a great thing.
Dunlop sport was a sports good producer including shoes, apparels, equipment and accessories such
as their sports shoes, running shoes, tennis racquet, squash equipment, balls, etc. The main reason
that they have been identified to sponsor because they are sports accessories manufacturing
company so they will be very much compatible as a sponsor with the sports event
Catapult Sports is a sports performance analytics company which provide performance technology
to 2970 teams, across 39 sports in 137 countries. So choosing Catapult Sports as a sponsor is a good
decision because they are sports analytics team and it is a sports event.
The reason for choosing them because all the three companies are associated with sporting events
and as it is a sports event so choosing companies which are associated with sports will be a big
positive factor. The audience and the target markets have been identified and reached as it is a
sports event and having the sponsors as the sports company will help the event to be massive and
the target audience will be reached.
c. Approach 2 Sponsors – present one of the following:
 A letter of introduction to send with your sponsorship proposal or a formal
email with the proposal attached:
The letter will be sent to the sponsors for sponsoring the event and the sponsors have
been requested to come and join the event with and make the event very special in
their approach. The letter is being attached here
24/9/2019
SITXMPR006 Obtain and manage sponsorship 2016

Written Assessment Task
Allen Hodge
Sting Group
Bourke Street
New Wales Street, Melbourne, 1831-37
Dear Mitchell Donald,
Our annual event, Youth Games will take place on 19/10/2019 to 20/10/2019 at
Melbourne Ground. Our theme this year is “Promoting Unity and Harmony” and we are
looking to raise an amount of $50,000
We can’t meet our goal without the help of people/companies like you/yours.
That’s why I am writing to you. Would you consider donating $35,000 to help sponsor
our event? By giving to Youth Games you’ll be able to help us to organize the event
nicely, accomplish the main goal of our event and also interact with the participants
who have come here to participate in the event.
In appreciation of the event of your anticipated donation, we would like to offer you a
five-year contract with your sports accessories company where you will get to design
our sports accessories and we will buy those accessories from your company. Your
company will be the title sponsors for our event for five years. There will be the
branding of our company throughout the event and there will be a special screen
where all the achievements of the company will be shown throughout the event and
one full-page advertisement in the Program Brochure.
We hope that we can count on your help to make this year’s event one of our best yet!
Please include your donation in the self-addressed and stamped envelope included in
this letter or come by our office at Bourke Street, New Wales, Melbourne, 1831-37 to
contribute.
Thank you in advance for your sponsorship. We hope to see you at the Youth Games.
Sincerely,
Allen Hodge. (Saundars, 2018)
d. Compile a list of sponsorship evaluation methods that you will use for your
specific event and provide details how each method is used.
Ans. The list of sponsorship evaluation methods which we will be used in the specific event and
also provide details on how each method is used.
1. Developing Sponsorship Material: - The sponsoring material can take out the form of letters
and the proposals and refer to as sponsorship package. The sponsorship package consists of
the event information and detail benefits available to the proposed sponsor.
2. Enhancing Sponsorship Proposal: - The enhancing sponsorship proposal means of having an
extended of the sponsorship proposal with the design of the enhancing out the new design.
There are many packages such as platinum, gold, silver, bronze packages which are also
exclusive packages that help in enhancing sponsorship proposal.
SITXMPR006 Obtain and manage sponsorship 2016

Written Assessment Task
3. Sponsorship Package: - The sponsorship package also contains the bronze, silver, gold and
platinum package and the tangible benefits which include the should be benefitted from the
packages.
4. Sponsorship Packages: - It is very important to include a full breakdown of the costs and
benefits and other relevant sponsor information.
5. Distributing and Present Sponsorship Material: - While contacting a sponsor you should
know their business and their business position.
6. Undertaking Follow-up Promotion: - A sponsorship agreement settled and a contract drawn
up after the first meeting and the stakeholders needed to be answered.
7. Negotiation Principles: - The negotiation principles are very much between the sponsorship
and the company.
8. Making Contracts: - The sponsorship documents must be treated as the legal documents and
the contract will vary out. (Anand 2016)
SITXMPR006 Obtain and manage sponsorship 2016

Written Assessment Task
Part B
You are required to source and finalise sponsorship arrangements based on the details
determined in Part A.
Follow up with the 2 sponsors you have sent your proposal to. Choose 1 of the
potential sponsors and
Develop and distribute sponsorship materials and negotiate and finalise the
sponsorship contract as follows:
The sponsorship proposal package should include:
1. Event brief – time of year, venue, target market, event duration, etc.
Ans. The event Youth Game is held annually at the time of October. It is a multi-
sports game with different sports happening both indoor and outdoor games. This
event generally happens to promote the youth of the country to be active in sports.
The venue of the sports is held in Melbourne Stadium where people come and
watch sports. The theme of this year event is “Promote Unity and Integrity”.
The target market is the rising sportsperson, an athlete so that they get motivated
of how sports play an important role and how the human body is fit. The event is
held annually and it is a two-day event and it starts from morning 9 am to 9 pm.
2. Detail sponsor benefits including any promotional activities and tie-ins; Include
benefits for at least 3 levels of sponsorship.
Ans. The sponsor benefits which would be provided by the organizer of the event are as follows: -
1. As it is a sports event so the chosen company would be Dunlop Sports Company Australia a
leading manufacturer of sports accessories. So the organizer has signed a five year deal with
Dunlop Sport Company where Dunlop Sport Company would produce T-Shirts for their
event and all the sportsperson will be buying from Dunlop Sports Company.
2. Dunlop Sports Company would be the main sponsors of this whole event and they will be
the face of the event and their logo will be displayed throughout the whole event.
3. There will be a screen where the achievement and all the brands which are being associated
with them and till date what they have achieved will be shown on a big screen
4. Dunlop Sports Company will be involved in the promotional activities and for one year the
magazine of the organization cover page will have Dunlop Sport poster
So these are the promotional activities they will be benefitted while sponsoring the event.
The 3 levels of sponsorship.
Basic
1. There will be a one year contract between the company and the sponsor company
2. They will not be the main sponsors of the event
3. The logo of the company will not be displayed in the event
Medium
1. There will be a two-year contract between the company and the sponsor company
2. They will be the co-sponsors of the event with another sponsor
3. The logo will be displayed throughout the event.
Advanced
1. A five-year contract between the event organizer and also the sponsor company
SITXMPR006 Obtain and manage sponsorship 2016

Written Assessment Task
2. They will be the main sponsors of the event
3. The logo will be displayed throughout the event. (Baggarly, 2019)
3. A 1 to 2 page sponsorship contract detailing the sponsorship package and
agreement to both parties.
4. A financial breakdown of all costings must be included in the proposal.
The financial breakdown of all the costings must included in the proposal are being
listed here:-
Category Cost
Trophies and Medals $25 per pieces and 100 pieces. So the
total cost will be $2500
Medical Fees $200 to the doctor and also the total
first-aid kit
Venue Hire $5000 for the venue for two days
Equipment Hire $750 for the equipment for the hire in
two days
Transportation $500 for the transportation in two days
Food and Beverages $30 per packet for 250 packets. The total
cost is $7500
Electricity $2000 for the electricity cost.
Decoration $250 for the decoration cost of the
ground
Volunteers $100 for 10 volunteers near about $1000
Printing Cost $10for 1200 copies of posters,
pamphlets, advertising costs etc.
$12000.
SITXMPR006 Obtain and manage sponsorship 2016

Written Assessment Task
SITXMPR006 Obtain and manage sponsorship 2016
Sponsorship Agreement
Date: 24/9/2019
Between
Dunlop Sports Company
Sponsor [1st Party]
AND
Sting Group
Sponsee[2nd Party]

Written Assessment Task
TERMS OF AGREEMENT:
1. The sponsee makes the agreement to give contribution to the sponsor the following sponsorship
rights: Providing five year contract, Collaborating for five years to have sportswear, Being the
main sponsor of the event for five years, face of the event.
2. It is decided that at the time of renegotiation, the sponsee will automatically request the sponsor
to renegotiate the agreement.
3. The sponsorship agreement will be valid for the period of 10/10/2019 to 20/10/2019.
4. The sponsor makes agreement to provide: Giving an amount of $35,000, Meeting up with the
athletes, sponsoring the athletes for this event, Promoting unity and integrity in the event.
5. The sponsee agrees to provide the sponsor in the form of a five year contract.
6. In case any point of a disagreement arising that the parties find difficult to resolve by themselves,
the parties will make agreement to refer the matter to an independent arbitrator appointed by
mutual agreement.
7. If the parties are not ready to agree on an arbitrator, or both parties are not satisfied with the
decision of the arbitrator appointed, the agreement may be ended in the following manner:
a) If the violation is one that can be resolved, then the non-breaching party can request in
writing that the breach be rectified in 90 days. If the breach is not resolved within that time,
the non-breaching party may finish the Agreement straight away;
b) If the breach is of nature that cannot be resolved, the non-breaching party may terminate the
Agreement by giving 30 days written notice of their intention to finish the agreement.
c) If either party of involved parties becomes into liquidation, is wound up, dissolved, insolvent
(except for the purpose of reconstruction or amalgamation), enters into a scheme of
arrangement or is placed under official management or in receivership, the other party will
get the right to terminate the Agreement by giving 30 days written notice of their objective to
terminate under the clause.
d) In case of a termination under this Agreement, each party’s rights and liabilities will finish
instantly but the termination shall not affect a party’s rights arising out of a violation of this
agreement by the other party.
8. Where one party is not capable to perform its obligations under this agreement due to state of
affairs beyond its control or which becomes hard to be prevented, those obligations are
suspended whilst those situations continue, provided the other party is informed and the first
party uses its best actions to defeat the circumstances avoiding its responsibilities from being
carried out.
9. Each party shall underwrite the other against any claims arising from any violation of the
agreement by either party.
10. The terms and conditions of this agreement shall not be divulged to any third parties without the
prior written approval of both parties.
11. The rights of either party under this agreement shall not be transferable or exchangeable either
in whole or in part.
Signed:
Dunlop Sport Sting Group
The sponsor The sponsee
________________________________ __________________________________
Title Title
SITXMPR006 Obtain and manage sponsorship 2016

Written Assessment Task
10/10/2019 10/10/2019
Date Date
SITXMPR006 Obtain and manage sponsorship 2016

Written Assessment Task
References
Anand, I. (2016). 7 REASONS WHY YOU SHOULD INVEST IN SPORTS
SPONSORSHIP. [online]. Available at: https://blog.opensponsorship.com/why-
sports-sponsorship-7-reasons-sports-sponsorship [Accessed 24 Sep. 2019].
Baggarly, D. (2019). How to Plan a Sports Event Budget. [online] Pocketsense.
Available at: https://pocketsense.com/plan-sports-event-budget-7528695.html
[Accessed 24 Sep. 2019].
Edmunds, S. (2019). How to Plan a Sports Event Budget. [online] The Nest.
Available at: https://budgeting.thenest.com/plan-sports-event-budget-23397.html
[Accessed 24 Sep. 2019].
How to Evaluate the Effectiveness of Sports Sponsorship Programs. [online].
Available at: https://www.boldworldwide.com/bold-marketing-blog/how-to-evaluate-
the-effectiveness-of-sports-sponsorship-programs [Accessed 24 Sep. 2019].
Saundars, V. (2018). THE ULTIMATE LIST OF SPONSOR BENEFIT IDEAS FOR
ATHLETES WHO WANT TO GET SPONSORED FAST. [online]. Available at:
https://www.thesponsorshipconsultants.com/sponsor-benefit-ideas-athletes-levels-
sports/ [Accessed 24 Sep. 2019].
SITXMPR006 Obtain and manage sponsorship 2016