Intercultural Communication Tactics of Nike

Written plan
As a researcher my task is to collaborate with my team for development of this group
presentation project. The research and analysis in this video presentation will be based on the
two primary questions that have been provided in the assignment requirements.
In this context we need to understand the intercultural communication factors that have been
stressed upon by the organisation. The most important factor that Nike has emphasized upon are
individual personalities, cultural identities and role identities. The diversity strategy of Nike
indicates that emotional advertising as well as branding are the factors attracting target customers
in Asian countries. theat is why Nike needs to incorporate factors like heroism, success,
achievement as well as triumph to appeal to the customer base of this region. Again, the
emotional element of success is the only sensitive element that appeals to the audiences of USA.
In UK, the factors associated with cultural heritage and historical moments of legend need to be
highlighted in the advertisements. Cultural identities of popular sports person have been utilized
for targeting customers pertaining to definitive cultural spectrum. The social media content of
Nike is it specific and only appears to the customers aged between 12 to 56 years of age, who
understand the technicalities and the importance of best in class Sports merchandises. Hence, the
business communication strategies of the chosen organisation would be closely studied in the
light of these above-mentioned intercultural communication tactics of Nike. The researcher has
emphasized on only using social media communication tools that the organisation have been
using on a regular basis. Nevertheless, specific social media tools are popular in specific target
customers section. It has not been possible to cover detailed elements of of social media
communication strategies of Nike that has been implemented over all social media platforms.
The social media communication campaigns of Nike which are mostly relevant to their Vision