Entrepreneurship Enterprise and Innovation: Yellow Investment Business Plan

Entrepreneurship Enterprise and
Innovation

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Executive summary:.....................................................................................................................3
Overview:.....................................................................................................................................3
Product and service:.....................................................................................................................4
Market analysis:...........................................................................................................................4
Strategy and objective:.................................................................................................................9
Financial plan:..............................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES................................................................................................................................1

INTRODUCTION
Entrepreneurship means the process of creating innovative product or service and change
the world forever, this allows business to be more creative in the market. Entrepreneur are not
ordinary person, they have special set of skills and ability to start a new business and introduce
innovative product in the market to win the customer. Innovation means creating something new
which have never been created before and which can be beneficial for the world. Innovation is
major part of the entrepreneurship and entrepreneurs are the heart of entrepreneurship (Matlay,
2019). This study is based on Yellow investment, this company is been established for the
purpose of financial and business service provider. In this report we will discuss entrepreneurial
enterprise which is been created with innovation named Yellow investment. Later we will
discuss business plan which include executive summary, overview of business and provided
vision and mission of the business. Later we have discussed market analysis which include
identification of internal and external factors that effect the business organization. At last we will
discusses financial budgeting of the business plan.
MAIN BODY
Business plan:
Executive summary:
Yellow investment is a financial and service provider that help private and non private
business organization in financial management (McKeever, 2018). This company is been
designed to take financial responsibility of other company, mainly providing financial assistance
to small and start up business organization but this company have ability to handle and manage
the finance of large scale business organization.
Overview:
Yellow investment is one of the most efficient financial service provider which have
taken a step forward for bring easiness in the financial assistance of other business organization.
This company belong to financial industry, this industry alone actively contribute in the growth
and development of the economy of the country.
Vision statement: vision of Yellow investment is to provide financial easiness to the business
world (Taiwo and Lawal, 2016).

Mission statement: mission of Yellow investment is to become market leader by providing
financial service to other business organization.
Product and service:
Product and service is heart of every business organization, this is the main purpose by a
company is been formed. Every business organization have their own product and service which
allow them to generate profit, some business organization have unique product and service which
allow them to be ahead in the market. Product is related to the manufacturing of the goods to
fulfil the physical need of the customer. Whereas service means intangible products which can
not touched but can be consumed in a form of service such as hospitality industry, financial
industry, etc. the Yellow investment is going to provide financial and business related service to
the customer or client's business organization. There are certain service provided by the Yellow
investment such as:
Loan and credit: the aim of the Yellow investment company is to provide financial service to
other business organization which include loan and credit service. This service will help business
to arrange funds for their business purpose, providing loan with a reasonable interest rate that
suit the pockets of client.
Financial assistance: other service provided by the company lies is financial and management
assistance, the Yellow investment have ability to help business in management of their finance in
the company. There are some business organization who find it difficult to manage their
financial part of the company so this service will be best for them as this provide complete
investment and expenditure plan.
Market analysis:
Market analysis is a broad term which include every small and big details of the market
which is very necessary for the business organization. Market analysis include the research of the
market which include identification of factors that impact the smooth flow of the business
(Aithal, 2017). The factors may be internal and external which effect business in every
dimension. When a new entrepreneurial venture is ready to introduce in the market or the
entrepreneur thinking to introduce new product to the market, then market research play a vital
role. Market research is very important for entrepreneur before introducing any new product or
service in the market, this help them to identify strength and weakness of the market. The Yellow