Strategic Management Plan for Yorkshire Tea

YORKSHIRE TEA
STRATEGIC
MANAGEMENT PLAN

Table of Contents
EXECUTIVE SUMMARY ............................................................................................................3
INTRODUCTION ..........................................................................................................................4
MAIN BODY...................................................................................................................................4
SECTION 1 Market audit ...............................................................................................................4
SECTION 2 – Strategic marketing objectives.................................................................................7
SECTION 3- Campaign strategy for Yorkshire tea ........................................................................7
CONCLUSION .............................................................................................................................10
REFERENCES..............................................................................................................................12

EXECUTIVE SUMMARY
Strategic management refers to the management of the company in all aspects where it
accounts to company reviewing all its strategies. The report has laid to various micro, macro
factors affecting the business, with competitor, stakeholder and customer analysis and has
viewed the marketing campaign of the company with strategic directions.

INTRODUCTION
Strategic management refers to the ongoing planning, monitoring, assessment and
analysis of the necessities of the company needs to meet its organisational goals and objectives.
Yorkshire tea is a black blend produced by Taylors and Bettys Group since 1977 which is the
most popular conventional black tea brand which is being sold in United Kingdom . Present
report will address to analysis of organisation current and future external and internal
environment and have analysed the relevant strategic marketing decisions by recommending
appropriate control mechanism to measure and monitor the implemented marketing strategy