Zappos’ Customer Approach
6 Pages1167 Words93 Views
Added on 2019-09-21
About This Document
This article explores Zappos’ emphasis on customer satisfaction and long-term relationships, and suggests expansion of the company’s product portfolio. It discusses Zappos’ unique marketing strategies and corporate structure, and how customer satisfaction is the key to its success. The article also examines the challenges and opportunities of expanding Zappos’ product portfolio to include furniture and electronics.
Zappos’ Customer Approach
Added on 2019-09-21
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