Zappos Delivering Happiness Question Answer 2022

RUNNING HEAD: Zappos- Delivering Happiness
- Delivering Happiness
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Zappos: Delivering Happiness
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Answer 1:
As an e-commerce business, the targeted customer of Zappos is online shopping
consumers. Footwear apparels are proposed by this organization. Besides that, this organization
expanded to accessories, home goods and apparel. High-income consumers are targeted by this
company. Price sensitive consumers are not targeted by this organization. To build long-term
relationships with consumers, this company offers excellent customer service. The core value of
this organization relies on the idea 'about happiness'. To build a loyal consumer base, this
company prioritizes on customer satisfaction (Autumn et al., 2016). To improve customer
satisfaction, the authority of Zappos relies on technological innovation and the improvement of
features. By improving inventory and distribution system, the officials of Zappos ensures smooth
business operation. The marketing strategy of this company is successful to attract the targeted
market segment. The spirit of simplicity, great customer service, lucrative return policy and
innovation help the organization to achieve its objectives.
Answer 2:
It can be said that the profitability of Zappos depends on its effort to ensure customer
satisfaction. According to the authority of this company, by providing the best customer
satisfaction, this company can influence the customer to use the store of Zappos again. Fulfilling
the interest of the customer can be e useful for a business organization. It is strictly followed by
this company. By emphasizing on customer satisfaction, this organization not only build
trustworthy consumer base but also generate profit and revenue. It is beneficial for this company
to expand its business in other segments. This company is successful to turn its 75%customer as
repeated customers (Kilber, Barclay & Ohmer, 2014). It helps this organization to enhance its