Zenefits: Revolutionizing HR Management with Automated Solutions

Zenefits is a company that provides automated technological solutions for HR related works. They tie up with software companies and provide easy, quick, and organized HR management solutions. This article discusses their business model canvas, key relationships, critical success factors, and downside risks.

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Table of Contents
Introduction......................................................................................................................................3
Provide a succinct description of the business, the industry in which it operates, the market or
markets it serves, and the products and services it provides...........................................................3
Describe the business model canvas of the selected business using the nine building blocks........5
Explain the key relationships that exist across the nine building blocks.........................................6
Identify and discuss the critical success factors the business has to get right to achieve
sustainable success...........................................................................................................................8
Evaluate what will contribute to downside risk...............................................................................8
Discuss the changes you would make to the business model if this was your business..................8
Conclusion.......................................................................................................................................9

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Introduction
Zenefits is a company that helps in making the public service much easier and well
organized. They have a team of highly well-educated people who have expert knowledge in the
field of HR related works. They help in sharing the burden of all the companies by giving them
automated technological solutions, These solutions help them make their HR related works much
easier, quicker and well organized. All these works are done through software and technologies
rather than doing them manually. Their main motto is to empower people and make their lives
much easier and smooth (Kenney & Zysman, 2016).
Provide a succinct description of the business, the industry in which it operates, the market
or markets it serves, and the products and services it provides
The main services that are rendered by the Zenefits Company are in the fields of HR
related works. There are many companies who have to spend a major amount of time in looking
after and managing g all the HR works like maintain the employee records, measuring the
employee engagement, employee performance records, maintain payroll records and many other
such works. Apart from this, there are also many entrepreneurs and many business persons who
usually have to spend a huge time in looking after all the HR works. This makes them lose much
time and focus which they could have otherwise rendered in many other areas that would have
helped them to develop and increase their business. It is for these reasons that Zenefits comes up
with a solution they tie up with all the software companies like the Google suit, Uber, abacus,
Betterworks, Carta, Zugata and many more so that they can develop highly advanced software
and provide them to hospitals, schools, MNCs and also to many other consultanciesZenefits also
make sure that they are entering in partnership with brokers who are having proper legal

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recognition and licenses. They help the companies to switch from manually done papers works
of the HR department to very easy, quick and automated software based apps. It is through these
apps that the companies can carry on and manage all their HR work like payroll, insurance
policies, memberships, employee performance and any other such work. They are also into the
academic sectors as well.

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Describe the business model canvas of the selected business using the nine building blocks
Key Partners
They enter into
partnerships with
companies like Uber,
Zugata, Betterworks and
other such companies that
help in making the HR
related works much easier
Key activities
Helping in saving the
time of companies and
businesses persons by
making the HR works
easier
Key resources
They arrange many
events like Sohar 2018
catalyst, HR west 2018,
Arizona new mandatory
sick leave and others
event
Value proposition
They help in
providing proper
guidance and
assistance to
companies and
businesspersons to
manage their data,
employee
performance,
customer service in a
proper manner.
Customer
relationship
Top priority is given
to customers and
they believe in
empowering the
customers.
Channels
They have mobile
apps through which
they channelize their
activities.
Customer
segments
Customers are
mainly people
who belong in the
MNCs, the
entrepreneurs, the
Cost structure
A huge amount of funds is needed to develop the apps and carry on
with those in a proper way. Apart from developing the apps they
also have to recruit and maintain a group of highly educated and
expert people who would provide guidance and assistance to the
clients.
Revenue streams
The revenue mainly flows in from the number of
partnerships and the tie-ups. Part of these the number of
subscriptions that are being done by people or the number
of companies agreeing to buy their software applications
helps in adding to the revenue.

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Explain the key relationships that exist across the nine building blocks
The company Zenefits enters into a key partnership with the software companies like
Google suit, YouEarnIt, Hive, Box and many other such companies in order to develop systems
and apps that would help people to carry on their HR related works in a better and organized
way. They realize the fact that people really have to spend a major amount of time in carrying on
all the HR works manually. Most of the works are mainly paper-based and are done by the
people manually. This often creates many errors in the work and also does not let people
concentrate on other functions of the business. So, Zenefits brings to them a one-stop solution to
all the problems. One good example can be the Office 365. This has immense use for the MNCs
and many other such small and large-scale startups that have to maintain a huge amount of data
including c relation of the new email id and the portals of the employees, entering their personal
details, keeping a track of the employees being hired and also the employees that are being
terminated. Office 365 helps in creating a one-stop cloud storage system that helps in learning,
getting the user experience, creating excel, words, power points and also it helps in auto-creating
employee work email accounts. It is through benefits that the companies hiring the new
employees can easily get the official emails created and it provides total security against the
terminated employees from hacking into the system.
Their key activities mainly help in making the HR related works really easier, much more
organized and time-consuming (Sankaran & Ahmed, 2017). They generate value by launching
platforms that would help the companies, businessmen, schools, health insurance companies and
many other such organizations to carry on their HR related works very easily and focus on other
aspects of the business.

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One of the very good platforms that have been launched is the sales force that helps all
the companies (big or small scale) in many new and innovative ways through large and varied
ways including the analytics, community, marketing, and many other such activities. It helps in
creating the job roles of the employees as they are hired. The Zenefits also helps in updating the
employee details automatically through the Zenefits (Campenon, 2016). They help in
maintaining proper security by automatically taking the access from the resigning or the
terminated employees so that they cannot tamper with the official data. Customer relationship
is the main priority of the people at Zenefits. It is for making the lives of their customers easier
and for saving their valuable times that they have launched the different kinds of apps that help
in making the HR activities like payroll, employee management, employee performance easier.
The founder of the Swope Design Solutions says that Zenefits has made the payroll much easier.
He is very satisfied with the service that he is getting g from Zenefits. Payroll has now become
very easy just with a simple click. However, earlier he always had to stay occupied with the
manual adjustments of the payroll. Now he can manage the payroll very easy and it has become
very less time consuming that lets him focus on all the other aspects of his business. They get the
resources from the tech events conducted by them and the number of participants in those
events. The channels that they are mainly the mobile apps through which they make themselves
reachable to the customers. Their customer segments mainly include the MNCs, the consultancy
firms, health insurance companies, business person schools and other such organizations.
The cost is very important factor for them as they have to keep a huge amount of cost that
is needed for the purpose of creating the apps for the automated HR works and also to recruit and
maintain the team of the technical experts and the business development executives who render
their valuable advice and suggestions to the customers who are need of help. The revenue comes

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from the number of people who are taking their subscriptions and are entering into partnerships
with them.
Identify and discuss the critical success factors the business has to get right to achieve
sustainable success
One of the major areas that they need to focus on is to expand their business. Apart from the
USA, They need to expand their business in the other countries as well so that they can bring ore
number of people under the coverage of their facilities. They will have to follow the policy of
constant up gradation as well. They will have to keep a follow-up of the increasing and changing
patterns of the needs and demands of the customers.
Evaluate what will contribute to downside risk
One of the areas that can cause a risk is dissatisfaction of the customers. The customers always
will have queries and they will need Zenefits Company to answer all of them. Customers often
suffer from the lack of a personal touch. So, they might just like traditional brokers and
traditional services than Zenefits. People living outside the USA might not be able to reach
Zenefits and might easily reach out to other alternative options or the competitors.
Discuss the changes you would make to the business model if this was your business
The first change that I would like to make if this was my business model is business expansion.
Unless I expand my business in many other regions, I will not be able to get a good number of

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clients. I would also like to focus on customer relationship. This is because I will give maximum
priority to my customers. I will make sure that the customers are happy and are not getting any
areas to complain. I will always try and keep alternatives so that there are no losses due to any
alterations in the government policy (Vermaat et al., 2016).
Conclusion
Thus, it can be concluded that Zenefits is doing a very good work by helping the
companies to carry on their HR related works in a smooth and error-free manner. However, it has
to focus on the customer services. They must try and give a personal touch in all their services.
They must constantly keep on upgrading themselves so that they can battle against any
competition that they might face from other firms.

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