The assignment requires an in-depth analysis of Zoopla's business strategy, market position, and potential for growth. It involves examining the company's strengths, weaknesses, opportunities, and threats (SWOT analysis) and providing recommendations for future improvement. The document also includes a review of relevant literature on strategic management and business models, as well as case studies of other companies in the industry. A key aspect of the assignment is to demonstrate an understanding of how Zoopla can leverage its strengths and address its weaknesses to stay ahead of the game and adapt to changes in the market.