Report on Implementing CSR Activities for Business Sustainability

This report, focusing on 'Implementing CSR activities within organizations to meet sustainability objectives,' investigates the significance of Corporate Social Responsibility (CSR) in fostering sustainable business growth and competitive advantage. It outlines a project management plan encompassing cost, scope, time, and risk management, including a work breakdown structure and Gantt chart. The research employs both qualitative and quantitative methods, including surveys, to gather data from Charlotte Street Hotel managers. The analysis of this data, using various tools and techniques, reveals insights into the impact of CSR on brand image, customer satisfaction, and overall organizational performance. The report concludes with recommendations for successful CSR implementation and reflects on the research process, providing a comprehensive understanding of CSR's role in modern business.

MANAGING SUCCESSFUL
BUSINESS PROJECT
1

Table of Contents
INTRODUCTION...........................................................................................................................3
Task 1...............................................................................................................................................4
P1 Aim and objective...................................................................................................................4
P2 Project management plan that covers aspects of cost, scope, time, quality, communication,
risk and resource..........................................................................................................................4
P3 Producing a work breakdown structure and a Gantt chart to provide timeframe and stages
for completion with references to organisation...........................................................................7
TASK 2............................................................................................................................................7
P4 Carry out a small scale research by implementing qualitative and quantitative research
methods appropriate for attain the project aims and objective....................................................7
Task 3.............................................................................................................................................13
P5 Analysis of research data by using appropriate tools and techniques..................................13
P6 Conclusion and recommendation.........................................................................................20
Task 4.............................................................................................................................................21
P7 Reflection on research project..............................................................................................21
2

INTRODUCTION
In the present era, every business organisation desires to gain sustainable growth and
progress in the market and develop its wins competitive advantage. Corporate social
responsibility is one of the best way through which firm develop its won impressive brand image
and meet its sustainable goal (Erhemjamts and Venkateswaran, 2013). It is a an activity and
function through which firm ensure that its conduct fair and ethical business operation in the
market along with consideration of social, economical and environmental (Kemper and et.al.,
2013). In other word it can be said that CSR is a business approach that contributes to sustainable
growth and development by delivering social, environmental and economic benefits for all
stakeholders. It assist in developing trust of customer and employees so that they can be loyal
toward the company. The following research provides the depth knowledge and understanding
about the importance of corporate social responsibility in the business to gain the sustainable
benefits. Further, this study has been conducted in order to identifying the importance of CST
and how its implement inn the business enterprise for sustain the growth and progress.
3

Task 1
P1 Aim and objective
Research Topic
“Implementing CSR activities within organization to meet sustainability objectives.
Aim-
To identify the role of corporate social responsibility for enhance competitive advantage and
sustainability: A study on Charlotte street hotel
Objective:
 To understand the meaning and concept of Corporate social responsibility
 To identify the role of corporate social responsibility within the Charlotte street hotel
 To analyse the impact of CST activities in increasing the competitive advantage and
sustainability.
 To recommend the way through which firm can implement a successful corporate social
responsibility activities for gain competitive advantage.
Research questions
 What is the meaning and concept of corporate social responsibility?
 Which kind of activities organise by the Charlotte street hotel?
 How corporate social responsibilities influence the sustainability and growth of the
organisation?
P2 Project management plan that covers aspects of cost, scope, time, quality, communication,
risk and resource
Task Name Duration Start Finish Predecessors
Research project 90 days Mon 4/4/17 Thu 4/7/17
Planning for the project 26 days Mon 4/4/17 Thu 30/4/17
Selection of research topic 8 days Mon 1/5/17 Fri 9/ 5/17
Develop the statement of issues Mon7 day Sat 10/5/17 18/5/17 3
Set the time and allocate the
essential resources Tue 8 days Sat 19/5/17 27/5/17 4
Implementation of activities 60 days Fri 28/5/17 Fri 28/8/17 5
4

literature review 15 days Mon 31/8/17 15/9/17 5
Selection of research methodologies 15 days 16 /9/17 1/10/17 7
Calculation of the costs 5 days 2/10/17 7/10/17 8
Data analysis and interpretation 15 day 8/10/17 23/10/17 9
Evaluate results 20 days 24/10/17 14/11/17 9
Project closer 18 days 15/11/17 3/12/17
Conclusion and recommendations 7 day 4/12/17 11/12/17 11
Proper documentation of results 5 days 12/12/17 17/12/17 13
Submission of project 4 day 18/12/17 22/12/17 14
5

6

P3 Producing a work breakdown structure and a Gantt chart to provide timeframe and stages for
completion with references to organisation
TASK 2
P4 Carry out a small scale research by implementing qualitative and quantitative research
methods appropriate for attain the project aims and objective
1 Name ---------
2 Ages ----------
3 Genders ----------
4 From how many years you are working in the Charlotte street hotel?
 From last one year
 From two year
 Frome five year
 More than five year
5 Are you agree that corporate social responsibility have direct relationship with company’s
competitive advantage and growth?
7

 Strongly agree
 Agree
 Disagree
 Strongly disagree
6 Do you agree that corporate social responsibility aids in increasing the brand image of
organisation in the market?
 Strongly agree
 Agree
 Disagree
 Strongly disagree
7 Which kind of issue faced by the Charlotte street hotel?
 Employees rights
 Ineffective management
 Poor service and quality
 Women rights
8 What is the major benefit for company if it implements the corporate social responsibility
 Attain sustainability in the market
 Improve brand image
 Customer satisfaction
 Employment satisfaction
 Gain competitive advantage
9 By which way firm can implement corporate social responsibility activities
 Provide financial support to community
 Organise social welfare activities
 Conduct charity event
 Provide voluntary
10 Are you really agree that corporate social responsibility can improve organisation
performance
 Yes
 No
8

Theme1: Most of the manager working in the charlotte street hotel from two to five year
From how many years you are working in the Charlotte
street hotel?
Frequency
From last one year 3
From two year 5
Frome five year 5
More than five year 2
Theme 2: Most of the manager strongly agrees that corporate social responsibility have direct
relationship with company’s competitive advantage and growth
Are you agree that corporate social responsibility have direct
relationship with company’s competitive advantage and
growth? Frequency
Strongly agree 9
Agree 5
Disagree 1
Strongly disagree 0
Theme3: Most of the manager strongly agrees that corporate social responsibility aids in
increasing the brand image of the organisation in the market
9

Do you agree that corporate social responsibility aids in
increasing the brand image of organisation in the market? Frequency
Strongly agree 9
Agree 4
Disagree 1
Strongly disagree 0
Theme4: Mostly managers believes that Charlotte street hotel faced the issue of employees rights
Which kind of issue faced by the Charlotte street hotel? Frequency
Employees rights 8
Ineffective management 4
Poor service and quality 2
Women rights 1
Theme 5: Different employees believes differently as corporate social responsibility provide
benefits to company such as attain the sustainability in the market, improve brand image,
customer satisfaction, employment satisfaction and gain the competitive advantage
What is the major benefit for company if it implements the
corporate social responsibility Frequency
Attain sustainability in the market 4
Improve brand image 3
Customer satisfaction 2
Employment satisfaction 3
Gain competitive advantage 3
Theme 6: Ways through which charlotte street hotel implement corporate social responsibility
activities
By which way firm can implement corporate social responsibility
activities Frequency
Provide financial support to community 3
Organise social welfare activities 5
Conduct charity event 4
Provide voluntary 3
Theme 7: Corporate social responsibility can improve the organisation performance in the
market
10

Are you really agree that corporate social responsibility can improve
organisation performance Frequency
Yes 13
No 2
Research Methodologies
In every business organisation, business decision is very important part through which firm can
take sound judgement by analysing collected data and information. Company can take effective
decision by analysis of collected data and interpretation. Research methodologies assist
organisation to taking the fair decision about the research. Process of collecting the data and
analysing then are termed as research methodology which are as follows-
 Research Philosophies- Research philosophy allows scholar to analyse and assess the
actual issue of the research in a deep and systematic manner. There are two type of
research philosophies that is interpretivism and positivism research philosophy. While
research is based on the theories, finding then investor can used interpretivisom research
philosophies (Pérez, Martínez and Del Bosque, 20130. On the other hand if in the
research, scholar set some objective to address the aim then scholar can use positivism
research philosophies. In the following research, investigator can use interpritivism
research philosophy through which proper justification can address .This philosophy is
based on the beliefs and value and natural environment is the major key of this
philosophy in this research project. In this research, qualitative technique of research has
been done so as the selection of interpretivism was effective and suitable.
 Research approach- Research approach is another important part of the research through
which scholar can analyse the research problem by use of theory or by testing of a
hypothesis. In this manner, there are two type of research approach that is inductive and
deductive approach (Neuman, 2016). When the investigator frames research questions
with the aim of attaining research aim then inductive research approach takes into the
consideration. On the other hand if in the research there is existence of hypothesis then
deductive research can be used. In the following research, investigator can use inductive
research approach because the entire research has based on the research question and
there is conceptual framework is created by the investigator to find out the outcomes. In
11

the following study, inductive research approach provides an appropriate results and
increase the competitive advantage and sustainability.
 Research design- This is another major important p[art of the research which provide a
clear framework to address the objective. With assistance of this research design,
investigator can frame the question in order to meet the objective of research. In this
following research, scholar can use descriptive design through which people can take
part into the research (Hofman and Newman 2014). Generally it have three major part
that is case study, observation, survey. In the survey method, questionnaire can prepare
and interview can conducted by the investigator .On the other hand in the case study
design, dept research can done by group and in the observation, investigator analyse and
observe the view point of participant or respondent. In this following research, scholar
can use the survey method under which there can prepare a systematic questionnaire and
filled by the manager of charlottes street hotel in order to identify their view about the
corporate social responsibility.
 Data collection- This is the major important part of the research through which necessary
data or information about the topic can gathered by the investigator. Generally, there are
major two type of research data collection, that is primary and secondary data collection
method. In the primary data collection, investigator can use survey, questioner, interview
of the respondent in order to collect the primary information (VanPatten and Williams,
2014). On the other hand in the secondary data collection method, scholar can use books,
journals, articles, websites, internet in order to obtain and gather the information about
the topic. In this following research study, the scholar can use primary data collection
method under which scholar prepare the questionnaire about the corporate social
responsibility activities and asked from the 15 manager of Charlotte street hotel. With
help of primary data collection method, investigator can collect the information and point
of view of manager about company’s corporate social responsibility activities.
 Data analysis- This is another major important part of the research through which scholar
can analysis of the gathered information. After collecting the data, investigator requires
assessing and analysing the gather information so as sound decision and judgement can
take by investigator. There are major two type of data analysis method that is quantitative
and qualitative (Savin-Baden and Major 2013). In the qualitative research technique, the
12