Business Project Report: CSR Implementation for Elm Tree Hotel Success

This report focuses on the implementation of Corporate Social Responsibility (CSR) for the Elm Tree Hotel, aiming to achieve sustainable objectives. The report begins with an introduction that highlights the importance of CSR in the hospitality industry, particularly for businesses like the Elm Tree Hotel, which is focused on enhancing its market presence and connecting with the community. The assignment then details the aims and objectives of the CSR implementation, emphasizing the need to provide high-quality services and generate revenue. The report outlines a project management plan, covering aspects such as scope, cost, time, quality, communication, and resources. It also includes a work breakdown structure (WBS) and a Gantt chart to manage and divide the project's activities effectively. The report covers research methodologies, tools, and techniques used to analyze data and make recommendations for improvement. The report concludes with a reflection on the value of understanding the research to meet the objectives, which is designed to improve the hotel's performance and meet the needs of the organization.

Managing Successful Business
Project

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................5
P1 Aims and objectives..........................................................................................................5
P2 Project management plan..................................................................................................6
P3 Work break down structure and Gantt Chart....................................................................7
M1...........................................................................................................................................7
D1...........................................................................................................................................8
TASK 2............................................................................................................................................8
P4 Small scale research..........................................................................................................8
M2...........................................................................................................................................9
TASK 3 ...........................................................................................................................................9
P5 Research by using different tools and techniques.............................................................9
P6 Recommendations...........................................................................................................13
M3.........................................................................................................................................14
D2.........................................................................................................................................14
P7 Reflection of the value of understanding the research so that they can meet the objectives
..............................................................................................................................................15
M4.........................................................................................................................................15
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17

INTRODUCTION
For the successful business, every manager and the higher authorities of business entity
have to manage all the work so that the workers of the company can not face any obstacles.
Proper management is necessary which assist in reducing or managing the work as well as
business operations so that they firm can attain the success along with the goals and targets
(Carvalho and Rabechini Junior, 2015). The employees of the business entity have to keep the
full details or the information as it aid in managing the work and activities. Along with this they
have to provide the data to management team so that they can attain success. The present
assignment is focused on Elm tree hotel which affords the panoramic views from its prime
seafront location. In the below mentioned report, discussion on the aims and objectives of Elm
tree and which type of research they are doing (Skills needed in successful project leaders,
2017).
The main purpose of this research is to implement the CSR in the organisation which can
help to them to make a better change according to social needs. This whole assignment is based
on the CSR needs of organisation which can help to them in profit maximisation. Most of the
companies are using the CSR activities to connect more people with them which can help to
them to increase their customer data base.
Organisations are having some responsibilities towards the society which can help to
them to make a better change in the external environments. Each organisation is having some
particular targeted audience and they are focusing on them to generate some revenues so it is
essential for them to give back some to them. This is task for each and every organisation to
investigate different areas in which they can make change and apply CSR activities.
This assignment is based on the Elm Tree Hotel which is situated sea side area and they
are not having much branches in the UK. So it is essential for them to make create a connection
within their market and society which can help to them to enhance their business which can help
to them to convert them in the monetary benefits.
Most of the companies which are working in the hospitality industry are using CSR in
different areas like: food wastage and employees betterment which can help to them to provide
better services to their targeted customers. As this assignment is having based on the ELM tree
Hotel to implement CSR to meet sustainable objectives so it essential for them to provide better
training and development to staff members to enhance their productivity.

Managing an organisation is very hard task which requires higher level of professional
skills and abilities. For managing any activity or programme it is necessary for managers to
ensure that they have a well established plan and policies to overcome any issue that might
hamper company ability to serve in long term.
This project states about various terms that are used for keeping track of different types
of activities in business organisation as well as increasing efficiency of a process. First of all,
researcher will need to understand the root cause because of which this research work is being
conducted. He needs to set aims and objectives which will state about why this project is being
made. Today, government expect companies to fulfil their corporate social responsibility so that
all sectors of society can grow together.
After setting the aim and objective, researcher need to prepare project management plan
which will consist all the variables that are required to be fixed and managed; Such as quality,
cost, scope, threat and time. A work break down structure and a Gantt chart will assist researcher
in setting a time period for each and every task.
Research will be conducted after applying set of qualitative and quantitative methods
which will allow researcher in interpreting raw data which will allow him in understanding the
trends. There are different types of tools and techniques which will be used by researcher to
analyse information gathered and present them in a formal manner. So that it can be presented in
front of different users.
There are certain recommendations that will be made by researcher after analysing the
data and interpreting in understandable manner. These suggestions will help company in
improving on different grounds. There are different area's where company lack and they have to
be addressed to maximise resource output.
Researcher has to look at every aspect as to ensure that all activities that can help are
recommended with positive and negative criteria. In the end, researcher has to give a reflective
report that will highlight his level of contentment with research. He has to state about each and
every aspect in a proper manner, so that it can help other researchers in conducting their projects.

TASK 1
P1 Aims and objectives
Corporate social responsibility refers to the distinct business practices which helps in
involving the initiatives so that they can attain the benefit in the society. A business which is
related to CSR which encompasses a wide variety of the tactics and they have to give a different
portion for the proceedings of the business enterprise to charity as these activities helps in
managing business operations so that the employees of Elm tree improves the performance (Chih
and Zwikael, 2015). CSR is a commitment which is to be done continuously so that they can do
proper behave ethically as well as contributing to the economic development. Along with this
they have to improve the quality of the life of workforce along with the families as well as
society. These activities provides the proper support in maintaining the sustainability of Elm tree.
Corporate sustainability is a approach of business which creates a long term consumer by using
appropriate and relevant strategy and these strategies they have to take into consideration which
aid in doing the proper operations and attain the success. Corporate social responsibilities
includes the different range of activities that working in partnership with the local communities,
socially responsible investments. Along with this it helps in maintaining and developing
relationships with the employees as well as consumers. So, that while providing the services they
can not face any issues and attain the success (De Visscher, 2016).
Topic: Elm tree have to implement the CSR activities so that they can meet the sustainable
objectives.
Aims: The company having a main aim that they have to provide the best and qualitative services
to the consumers as well as all the services and products which they have to provide they are
based on the desires of the consumers which helps in improving the satisfaction level.
Objectives: Elm tree having a distinctive objectives which they have to attain by using the CSR
activities.
 The employees have to provide best services so that they can attract large number of
consumers (Henry 2015).
 Business entity have to generate maximum revenue.
 They have to expand the business in the different markets.
 Higher authorities of Elm tree have to provide equal opportunities to their staff members
so that conflict can not arise.

 Positive and safe environment should be provided to the employees (Duffield and Whitty,
2015).
P2 Project management plan
The managers of the Elm tree have to make proper management plan which helps in
managing all the work. There are different factor which are included in this plan that is cost,
time, risk, resources along with the communication which helps in the employees in improving
the performance and attaining the targets (The definitive guide to project success criteria, 2017).
Scope of project: The employees of the company have to do proper research while making
effective plan and on the basis of that they have to use the appropriate strategies so that staff
members can attain the leading position in the market place.
Cost of project: The higher authorities along with the managers of Elm tree hotel should use
appropriate tools and techniques which aid in reducing or minimising the costs as well as
maximise the profit and according to that company can reap the goals (Dutta and Bose, 2015). It
assist in improving the performance.
Time period of Project: Every employee of the business entity have to complete their task in a
specified time but the work should be in a effective and efficient manner. This process helps in
improving the performance in the market. It succour in maintaining and fulfilling the needs of
the organisation. Leader of Elm Tree hotel have to provide the proper motivation and
encouragement to their subordinates so that they can complete their business activities in a
specified time and in proper manner.
Quality Required: The employees of the business entity have to maintain the quality of the
services which they are providing to the consumers as it helps in providing the satisfaction to the
services users and on the basis of that they can generate maximum profits (Flouris and Lock,
2016).
Communication Required: By the effective communication, the staff members as well as
consumers can share the ideas along with the views. Moreover, they can share their opinion
which helps in attaining the targets. Managers as well as leaders of Elm tree hotel have to do
proper interaction with the subordinates and take their advice to improve or fulfil the
development needs.

Resources Required: The employees of Elm Tree hotel have to use the appropriate resources
which helps in contributing to the growth of the company and to meet the goals and objectives
the workers have to use effective resources so that they can reap the targets.
P3 Work break down structure and Gantt Chart
Work break down structure is a instrument which helps in managing all the work
activities and all the workload of the company and on the basis of that they can improve the
performance of Elm tree hotel in the market place. WBS is part of the project management plan
which helps to divide a project in small components. A project divided in to sub sections which
can help to the project team to work according to the divided activities. Also it provides sub
sections of a particular activity which can help to a project planner to make a team against these
activities. It is a hierarchical structure allocate work in to sub sections which can help to working
project team to get their objectives. This structure helps the business entity in calculating the cost
and on the basis of that the employees as well as managers of Elm tree hotel can control the cost.
Along with this it assist in managing the time as well as risk and according to that higher
authorities can deliver the best projects to their consumers. It helps in attaining the success by
providing qualitative work in the effective and efficient manner. This process needs proper
planning of the project. Along with this it includes the cost estimation as well as resource
allocation (IWhitty, 2015).
Gantt chart is a process which helps in managing and dividing the work in a different as
well as graphical manner. Gantt chart is a tool which helps in project management, it helps to
allocate activities in time frames. It supports to project management teams to work according to
time which can help to them to accomplish the project in pre decided time period. This chart is
based on the different task of the business entity and by that they can manage the work by
utilising the resources which are available to them. It helps in completing the work in a minimum
time duration. It also provides the link between the different task in the project as it is a
framework of the project which helps in representing the work in a good manner. Along with this
it helps in providing the motivation in the completing the task in a effective manner (Kerzner,
2015).
M1
The employees of the business entity have to use proper plans which helps in managing
all the projects of the business entity. The staff members of Elm tree hotel can use work

breakdown structure as it helps in managing all the work so that employees can not face any
problems. Along with this it assist in reducing or managing the workload (Müller and et.al.,
2016). Moreover, company can use Gantt chart also which helps in reaping the goals and
objectives.
Task/Week 1 2 3 4 5 6 7 8 9 10
Aims and objectives
Project management plan
Work breakdown structure
Small scale research
Development of strategies
Goals acheived
D1
According to Peters, Blohm and Leimeister, (2015), it has been interpreted that the
workers as well as managers of the firm have to use the appropriate project management process
so that they can do proper research by using their available resources and also in a specified time.
It helps in providing the better services to consumers. Along with this if the higher authorities of
Elm tree hotel improve their profitability then they have to use appropriate strategies as well as
CSR activities so that they can attain the goals and objectives.
TASK 2
P4 Small scale research
The company have to use different tools and techniques so that they can do proper
investigation as well as examination so that they can gather the actual information and by using
that the employees of elm tree attain the success in the competitive market. Different methods
are:
Research design: It is a important and essential consideration of the researcher when
they are carry out with their study and for that they have to select the proper design for research
and they are depicted as a blueprint of the survey. The examiner in the present assignment or

study has take a option for a descriptive design so that they can carry out depth analysis where
the other two measures are not supportive in nature with the CSR activities (Serrador & Turner,
2015).
Research approach: This approach helps in conducting the formulation of research so
that they can carry out the investigation whether it is inductive or deductive. This approach helps
in analysing as well as doing the small scale research so that they can gather the actual and
correct information and by that they can attain targets.
Data collection: It helps in researching the collecting the data. Data collection can be
done by the primary as well as secondary research. Primary research helps in providing the data
or information directly (Taherdoost and Keshavarzsaleh, 2015). Secondary data have to interpret
the well established information by gathering the distinct resources such as books, magazines
etc.
Data analysis: when the data is collected they have to use the techniques which helps in
data analysis and by that they can do the interpretation so that they can not face any problem and
use the data which is collected in a proper and appropriate manner so that they can attain the
success as well as goals and objectives.
M2
The employees of Elm tree hotel should use quantitative technique so that they can
collect accurate information and on the basis of that they can do the developments. The data
which is collected by doing the survey for implementing the CSR activities that data is accurate
and reliable and by providing the best services company can maintain the position in the market
place at the time of high competition. So, it is necessary that they have to use appropriate tools
(Ramazani and Jergeas, 2015).
TASK 3
P5 Research by using different tools and techniques
Elm tree have to do proper research by using different techniques whether it is
quantitative and qualitative so that they can attain the success.
Name:
Age:
Gender:

1. In Elm tree Hotel, does CSR activities applied in developing the business?
 Yes
 No
2. According to your own view, does any relationship exist in the company between CSR
activities and competitive benefit?
 Yes
 No
3. Are you agreed by the fact that is implementing CSR which is a prime responsibility of
Elm tree hotel?
 Strongly agreed
 Agreed
 Neutral
 Disagreed
 Strongly disagreed
4. Which problems faced by Elm tree hotel?
 Safety of the employees
 Child labour
 Right which are related to women
5. What kind of initiatives taken by company related to CSR?
 Measures related to environment
 Measures related to health
 Empowering women
6. How will you refer to enforce the initiatives of CSR in a feasible manner?
 By voluntary organisation
 By the business entity which is based on community
 By arranging charity events
7. Who is the most responsible body for implementing the CSR activities in Elm Tree
hotel?
 Administration
 HR department
 Leaders and managers

8. Recommend any strategies of CSR to be applied on Elm tree hotel?
 A distinct department of CSR
 Trust foundation
 Line Department's
Interpretation of the different questions:
1. In Elm tree Hotel, does CSR activities applied in developing the business?
Frequency Percentage
Yes 4 80%
No 2 20%
Interpretation: In every organisation, CSR activities is necessary to attain the success and by
doing the survey it has been found that there are 4 respondents out of 6 who are in support to the
application of CSR activities which helps in developing the business. But 2 persons are not in
support with this.
2. According to your own view, does any relationship exist in the company between CSR
activities and competitive benefit?
Frequency Percentage
Yes 3 50%
No 3 50%
Interpretation: In this, 3 person are in support to maintain the relationship of CSR activities and
attaining the competitive benefit. On the other hand, 3 are not in support with the same.
3. Are you agreed by the fact that is implementing CSR which is a prime responsibility of
Elm tree hotel?
Frequency Percentage
Strongly agreed 3 70%
Agreed 1 10%
Neutral 0 0
Disagree 1 10%

Strongly Disagreed 1 10%
Interpretation: To implement the CSR activities in the company is a prime responsibility and for
that manager of the business entity do the survey and by this it has been found that in this, 3
respondents are strongly agreed and I person is agree with this. Along with this 1 person is
disagree and 1 consumer is strongly disagreed.
4. Which problems faced by Elm tree hotel?
Frequency Percentage
Safety of the employees 3 70%
Child labour 2 20%
Rights which are related
to women
1 10%
Interpretation: By doing the interpretation of this it has been analysed that 3 person are in
support with the safety of the employees in Elm tree hotel. 2 respondents are in support with
child labour. Moreover, there is only one person who provide the support in women's rights.
5. What kind of initiatives taken by company related to CSR?
Frequency Percentage
Measures related to
environment
2 20%
Measures related to
health
3 70%
Empowering Women 1 10%
Interpretation: In this, 2 person are related to environment measure, 3 respondents with the
health measure and 1 person are in support with the empowering women.
6. How will you refer to enforce the initiatives of CSR in a feasible manner?
Frequency Percentage
By voluntary
organisation
4 80%