Impact of CSR on Business Reputation: Kings Hotel Case Study Report

This report evaluates the impact of Corporate Social Responsibility (CSR) initiatives on Kings Hotel, focusing on stakeholder support and market reputation. The study examines the impact of CSR initiatives on Kings Hotel's reputation, competitive advantage, and stakeholder relationships. The research utilizes a qualitative survey method, interviewing 10 managers to gather data on employee support, stakeholder involvement, and the benefits of CSR activities. The findings reveal that employees are key supporters of CSR, though stakeholder support's direct impact on success is debated. The analysis further explores the types of benefits CSR initiatives yield for the hotel, including improved image and market reputation, and the CSR strategies employed to sustain a competitive edge, such as using renewable resources. The report also includes a Gantt chart detailing the project's timeline and costs, as well as a critical path analysis to highlight key activities. The report concludes by analyzing the impact of CSR on firm-stakeholder relationships and the awareness of stakeholders regarding CSR activities, offering recommendations for enhancing Kings Hotel's CSR efforts.

UNIT 6. MANAGING
SUCCESSFUL
BUSINESS

TABLE OF CONTENTS
TASK 1............................................................................................................................................3
P1 ...........................................................................................................................................3
P2 ...........................................................................................................................................3
P3............................................................................................................................................6
TASK 2............................................................................................................................................6
P4............................................................................................................................................6
P5..........................................................................................................................................20
Task 3.............................................................................................................................................22
P6 .........................................................................................................................................22
TASK 4..........................................................................................................................................22
P7 .........................................................................................................................................22

TASK 1
P1
Aim: To evaluate the impact of execution of Corporate social responsibility initiative with
support from stakeholder and increating strong reputation in market- a study on Kings Hotel
Background of study
Corporate social responsibility is one of the important fuction for the business which
helps it gain identity in the society. The organisations overall reputation increases with the
activities they perform for the development of the society.It helps the organistions to compete in
the market and develop strategy for their furthur important function for business development.
It is based on implementing social help to the society by donating some part of its profit sharing.
The main aim behind implementing the activities is to gain positive impact from society and to
increase its reputation and develop its competitive advantages (Heismann, 2016 ). There are
different type of CSR activities which organization perform for different part of the society and
some of its policies are based on human right, ethical issues, social and environment factors .
The current study is conducted to identify the different types of issues which companies face at
the time of implementing different CSR activities. The interest of stakeholders increases if the
organisation develops reputation based on their CSR initiatives and it also increases the interest
of customer.
Research Objectives:
 To study the impact of execution of Corporate social responsibility initiative
 To analyse the impact of increasing strong reputation in the market on the company .
 To recommend ways through which Kings Hotel can make effective image in
competitive market.
Research question:
 What are the impacts of execution of Corporate social responsibility initiative with
support from stakeholder?
 What are the benefits of increasing strong reputation in the market on the company?
P2
Gantt chart -

The chart is explaining the time and costs in which all the tasks will be completed.
Different activities will take different time and resources to complete. Topic research and
problem statement have taken 3 weeks and costs 400 Rs. Further, problem statement, research
allocation, literature review and research methodology are completed in 9 weeks and costs them
1000 rs approximately. Total cost, implementation of data and judgement issues taken 11 weeks
to complete. Furthermore, conclusion, recommendation and final submission have taken 10 to

13 weeks and costs 2200 rs and requires human resource to complete. All these activities are
dependent on each other as they have taken time and various resources to complete.
P3

The above critical path show that activity which are highlighted in pink are important and need
to be complete on time. While activity which are highlighted in blue not required to be complete
on time as they can be delayed which not impact project.
TASK 2
P4
What is the sample size?
10 managers of Kings Hotel.
What method you are using?
Researcher has applied purpose sampling method to ask 10 managers of Kings Hotel.
Method Qualitative

Survey data are collected on nominal basis but qualitative methods are used in
interpretations and analysis.
Survey questions :

P5
Theme 1: Employees provides immense support to implement CSR initiatives in Kings Hotels
1) Which stakeholders provides immense support to implement CSR initiatives in
Kings Hotels?
Employees 5
Government 2
Shareholders 3
10
Interpretation:
From the above information, it is interpreted that most of the managers believes and
states that employees are equal to stakeholders who give their important contribution in
execution of CSR acitvities of chosen hotel. On the other hand, 2 out of 10 respondents states
that government is the stakeholder who provides its support for implementing the CSR activities
while 3 of them responded for shareholders. From the information, it can be analysed that in
Employees Government Shareholders
0
1
2
3
4
5
6
5
2
3
Series1

Kings hotel employees gives their important contribution and efforts to implement the CSR
initiatives.

Theme 2: Stakeholders support helps in making the CSR activities successful.
2) Does the support of stakeholders makes the implementation of CSR activities a
successful one?
Yes 4
No 6
10
Interpretation:
With the above information, it is evaluated that many of the manager do not think that the
support of stakeholders which they get is prominent in making the CSR initiative a success. 4
among the 10 managers believes that the support from stakeholders makes it successful in
implementing the CSR activities. From this it can be evaluated that managers of the mentioned
hotel does not agree that support of stakeholders and implenting them makes the CSR initiatives
a successful one.
Yes No
0 1 2 3 4 5 6 7
4
6
Series1