Managing a Successful Business Project: Elm Tree Hotel CSR Report

This report provides a comprehensive analysis of the Elm Tree Hotel's Corporate Social Responsibility (CSR) project. It begins with an introduction highlighting the importance of effective business management and CSR in achieving organizational growth. Task 1 focuses on the project's aims and objectives, emphasizing the need for re-branding the hotel through CSR programs. It outlines specific objectives such as revenue generation, employee training, market expansion, and environmental and social welfare considerations. Task 2 delves into the management plan, covering cost, time, quality, communication, scope, resources, and risk management. Task 3 explores the use of Gantt charts and work breakdown structures as tools for project management. Task 4 presents a small-scale market research study, analyzing customer perceptions of the CSR activities through questionnaires and data analysis. The report concludes with recommendations for improving the project's value and usefulness, emphasizing the importance of strategic CSR initiatives for business success. The report provides valuable insights into project management, CSR implementation, and the application of research tools for business improvement, offering a real-world case study for understanding business strategies.

MANAGING A
SUCCESSFUL BUSINESS
PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK1.............................................................................................................................................3
P1) Project aims and objectives..............................................................................................3
P2 Management plan of a project...........................................................................................4
P3 Gantt chart and work break down structure......................................................................5
P4 Small scale research for implemented project...................................................................7
TASK3...........................................................................................................................................13
P5 Research analysis and data usage with effective tools and techniques...........................13
P6 Appropriate recommendations and suggestions..............................................................14
TASK4...........................................................................................................................................15
P7 Reflecting the value gained by the project and its usefulness.........................................15
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................17

INTRODUCTION
Every organisation wants to grow in the market inn successful manner. As to run the
business effectively it is very necessary for the firm to carry out all its activities in the best
possible way. The management has to be very carefully done by the higher authority or top level
management team. The assignment of the work has to be done in very appropriate manner so that
the workers can be able to perform the task effectively (Ajmal, Helo and Kekäle, 2010). The
proper management system has to be followed so when ever the problem get arise all the
employees can be aware and able to tackle the obstacles.
The training and development also has to be carried out by the management to all the
employees. All the information are be to conveyed properly to each and every person related to
the firm. In this report Elm tree hotel's Corporate social responsibility act is been carried out as
to run a successful business in the market. The aims and objectives and research types that the
firm has followed will be studying in this assignment.
TASK1
P1) Project aims and objectives
Corporate social responsibilities are known as the functions of self-regulatory
mechanism. It defines as the accession of enterprise which helps in the contribution of
improvement of the society by providing various services and opportunities to the people of the
nation. CSR activities are concern with those operations and functions that the firm does for
benefits and welfare of society and in return it will get the aid of growth and success from target
market. It is a sustainable business approach that many organisation's follows as to achieve the
objectives and goals (Dahan and et.al, 2010). The firm has to re-brand itself in the market with
ethical and legal aspects. Therefore CSR programmes and activities planned by higher
authorities of the company. There are following objectives and goals those are below:
Topic- The ELM TREE Hotel has to be re-branded as CSR programmes in market.
Aims- The major company's aim is to provide better and appropriate services to customers as
per their needs, which helps to effectively full fill their requirements. Service quality and
working system of the business is important elements by which attain an brand image in market.
Company should conduct better training program for employees, which they can learn and will

getting proper knowledge about their works also should apply an effective management plan in
the organisation.
Objectives- There are some following objectives of CSR projects those are given below:
1. The company's revenue has to be generated at higher level.
2. Employer's has to be conduct an effective training session or program for employees,
which helps to develop their work performance as well as their working involvements.
(Kerzner, 2013).
3. The organisation has be to invest fund in market to earn profits as well as expand their
market shares.
4. In business organisation has to be provide equal opportunities to employees by which
will not create discrimination or bias natures between employees and employers.
This firm also has major objective is taking care of natural environments as well as social
welfare.
P2 Management plan of a project
As to execute the affair of Hotel Elm tree in an appropriate way it is extremely important
to take after all the administration elements of a various aspects that is been performed. There are
numerous viewpoints that must be consider when beginning a venture (Larson and Gray, 2011).
The firm needs to do arranging and administration of cost, quality, assets, time, chance ,
correspondence and the extent of the picked extend. Cost- The cost is the most essential variables that must be oversee by the supervisors and
the top level administration of Elm tree. It is exceptionally fundamental for the firm to
utilize reasonable devices and procedures to limit the cost and ought to attempt to expand
benefit level. It will likewise help the firm in enhancing every one of the exercises and
exhibitions of representatives. It will at last help in the accomplishment of objectives and
aims. Time- Assigned project has its own importance along these lines it is exceptionally basic
for the association to finish the undertaking in the given day and age. The assignment
must be designated to all the manpowers in viable way so each and every work can be
achieved precisely and on set time (Meredith and Mantel Jr, 2011). It will help in the
upgrading employees as well as organisational performance which will lead in competing

in market in very effective manner. This ultimately and to an extent is very vital to obtain
every set standards and aims. Task does not ready to finish then the assets and the
diligent work of workforce will considered of no utilization. Quality - The quality is a standout amongst the most imperative variable that the firm
needs to consider. The workers must give subjective services to the clients that could help
in the satisfying of the necessities and needs of society and furthermore will expand
benefit level of Elm tree lodging. Communication- Communication is a channel by which transfer of information can be
done from one person to another, it act as a beneficial aspect that must be done by higher
authority of firm to its stakeholders. (Meskendahl, 2010). The actualizing ventures must
be having a few arrangements which must be shared and passed on to every division of
the association. The higher expert of Elm tree inn need to successfully pass on its data
identified with the CSR exercises to all the partners and shareholders. It will assist in
change of upgrade of the functioning of firm in competitive market. Scope - The extension or scope is characterize as an assignment and exercises that are to
be performed by workers to accomplish goals and standards as a project is in need of..
The man power needs to do compelling exploration with aims that they can realize what
all are the obliged things to be incorporated into a firm of Corporate social responsibility.
 Resource and risk- The association needs to legitimately apportion the assets of the firm
in order to obtain the required goal of the venture. The hazard as is high because of the
obligation that lies with the venture. Hence it is very necessary to understand them and to
take corrective and appropriate action against them to perform project's work properly.
P3 Gantt chart and work break down structure
Work break down structure and Gantt chart both are tools or techniques which company
can able to achieve goals and objectives in effective manner. These are play an important role
which systematically applying and improving working performances as well.(Müller and Turner,
2010). The major targets of CSR can be attain by using these both methods, which techniques
are define below:
Work break down structure
This is an important instrument that is used by ELM TREE Hotel to manage and control all over
activities and function relating to CSR project. It will assist to reduce complexity and work load,

by which easy to improve working performances of team members. This method helps to
dividing all works in sub parts, which aids to reduce cost of project as well as set the time
scheduling. By using this method easy to resolve risky factors that are involved in CSR project.
The assignment tasks and works are not effectively handled by an individual persons, therefore
this tool is important for firm to complete the project.
Gantt charts
This method used by the company to effectively divided works in horizontal graphical line
manner. Its helps to positively influence and motivate employees towards their work, which they
can perform well with proper confidence. There is divided all activities and tasks as per their
required time, by which systematically completing all works and achieve goals and objectives.
(Rosenau and Githens, 2011)
Activities and Times 1 2 3 4 5 6
Targets and objectives
Assignment planning and designing

Research scheduling
Methods and strategies
Systematically attained goals
TASK2
P4 Small scale research for implemented project
It is very necessary for the organisation to carry out the research of the market to
understand the needs of the customers in the market with the use of different tools and
techniques, which help Elm tree hotel for attaining the success (Schwalbe, 2015).
Name :-
Age:-
Gender:-
1) Do you believe the CSR activity implemented in Elm tree hotel will help in its
development?
 Yes
 No
2) Do you think there is relationship between competitive advantage and CSR activities?
 Yes
 No
3) Do you Agree upon the fact that implementation of CSR activity is the main
responsibility of Elm tree house?
 Agreed.
 Strongly agreed.
 Disagreed.
 Strongly disagreed
4)What were the issues that faced by the firm?
 Child labour.
 Employees safety.
 Women's right.

5) What are the initiative taken by the organisation supporting CSR activities?
 Environmental measures
 Health measures.
 Women empowerment.
6) How to enforce feasible CSR initiatives?
 Voluntary organisation.
 Community based business entity.
 Charity events.
7) Who according to you is most responsible for the implementation of CSR project?
 Administration.
 Managers.
 HR department.
1. Frequency Percentage
 Yes 4 80
 No 2 20
Yes No
0
5
10
15
20
25
30
35
40
Frequency
Percentage

Interpretation- 80 % of the respondents of the market has agreed upon the fact that the CSR
activity that is been implemented are very beneficial for the firm's development.
2. Frequency Percentage
 Yes 5 90
 No 1 10
Interpretation- 5 respondent out of 6 has said yes, they believe that there is a relationship
between the CSR acts and competitive advantages.
3. Frequency Percentage
 Agreed. 1 10
 Strongly agreed. 3 70
 Disagreed. 1 10
 Strongly disagreed 1 10
Yes No
0
10
20
30
40
50
60
70
80
90
Frequency
Percentage
Agreed Strongly agreed Disagreed Strongly agreed
0
10
20
30
40
50
60
70
Frequency
Percentage

Interpretation- 70% people means 3 respondent very strongly agrees that the basic and prime
task of the firm is to implement the CSR activities.
4 Frequency Percentage
 Child labour. 2 20
 Employees safety. 3 70
 Women's right. 1 10
Child labour Employees safety Women's right
0
10
20
30
40
50
60
70
Frequency
Percentage

Interpretation- The employees safety is the main and foremost issue that were faced by the
organisation in the implementation of the corporate social responsibility.
5. Frequency Percentage
 Environmental measures 2 20
 Health measures. 3 70
 Women empowerment. 1 10
Interpretation- The organisation has to take measures related to health as an initiative aspect in
the implementing project.
6. Frequency Percentage
 Voluntary organisation. 2 20
 Community based business entity. 1 10
 Charity events. 3 70
Environmental measures Health measures Women Empowerment
0
10
20
30
40
50
60
70
Frequency
Percentage

Interpretation- Charity event will be the most effective strategy that the organisation can afford.
3 respondent has agreed on this.
7. Frequency Percentage
 Administration. 3 70
 Managers. 2 20
 HR department. 1 10
Voluntary organisation
Community based business entity
Charity events
0
10
20
30
40
50
60
70
Frequency
Percentage

Interpretation- In executing corporate social responsibility act as to enhance organisations
effectiveness and goodwill in market Top level management that means the administrations if
most responsible for this.70% respondent believes this.
TASK3
P5 Research analysis and data usage with effective tools and techniques.
Elm tree hotel has to use appropriate tools and techniques so as to carry out effective
research and its outcomes. With the help of the correct tools the firm can be able to gather the
information in best and good manner. It will also aid in the attainment of success by the firm and
its employees in such a competitive market (Seddon, Calvert and Yang, 2010). Investigation is
very essential for the firm as it is been very helpful for the CSR project that is to be implemented
by it in the market. There are some method that has to be followed by Elm tree hotel, they are as
follows-
1. Research design- It is one of the most important tools that the organisation has to
consider while carrying out the research study in the market. The correct design of the
research has to be made by the firm so that it can guide to perform the tasks of project in
the appropriate manner (Sparrow, 2012).
2. Research approach- This is a kind of an approach which is helpful for the firm to
formulate the required things to do the small scale research. This is very essential as to
gather the information in the effective manner.
Administration Managers HR department
0
10
20
30
40
50
60
70
Frequency
Percentage

3. Data collection- It is the method where the organisation's research team get into the
market for collecting data to meet the objectives of the project that was implemented by
Elm tree hotel.
4. Data analysis- The collected data by researchers of the firm has to be properly analysed
so that the correct actions and decision can be taken which are beneficial for the effective
implementation of the CSR project.
Tools and techniques are-
 Interview method.
 Focus group.
 Survey methodology
 Observation.
P6 Appropriate recommendations and suggestions.
The organisation must carry out the research activities as because it is very essential for it
to know what the customers of market are demanding from it and is it availing the same to them
or not. It can only be identified by performing the market research act (Trkman, 2010). The firm
should apply several suitable policies that are related to the Corporate social responsibility so
that the activity can be effectively able to accomplish the desired goals and objectives. Few
possible aspects that the firm can consider are as follows-
 The firm is needed to focus more on allocating resources as per requirements of project's
activities, this will assist in attaining objectives of an organisation.
 Workforce must be trained very well also they have to convey all the related information
of the planning and strategies that the higher authority of the firm has prepared.
Employees are directly connected with the end users therefore if they are knowing each
and every things of the firm then it become easy to attract the customers as the front
office people can convince the clients effectively (Wirtz, 2011).
 As the research study help in knowing that the charity show and events if carried out by
the firm will help in creating the awareness about the new plan of the business.
 The manpower has to be managed effectively so any kind of hurdle can be handled by
them.
 The planned CSR related strategies are to be effectively communicated to all the stake
holders and share holders as well as the public must also be given proper information.

 The environmental and the natural factors of the surroundings has to be very well cared
by the firm. The activities that are formed must not be against the favour of the nature as
well as it must be ethical.
 The social welfare has to be considered by the firm after-all, the business get effectively
operated only by support of the customers.
TASK4
P7 Reflecting the value gained by the project and its usefulness.
The employees and the manager of Elm tree hotel has to effectively carry out the market
research to understand the market situation. The small scale research study has helped in the
proper decision making and planning related to the CSR activity. Being a manager in Elm hotel
it is my duty to apply effective tools and techniques in the market research and effectively gather
the information which are relevant in the project operations.
As to carry out Corporate Social Responsibility, it is very essential for top level authority
to make out several strategies and planning (Ajmal, Helo and Kekäle, 2010). Every information
that are collected by the research study are to be properly evaluated and analysed for the further
aspect. I have to do proper monitoring of the activities that are been done by the employees. As
to obtain the results in effective manner I have to prepare work break down structure and Gantt
chart so that every task of the project can be appropriately done. Also the employees and
managers has to develop new techniques and have to use various CSR activities which will help
the firm in expanding and diversifying the business (Kerzner, 2013).
CONCLUSION
The report study helps in understanding the need of different methods and functions of
management to perform the business operation in effective manner. To run the business in
successful way the roles and responsibility has to be followed thoroughly. We have concluded
the aims and objective of Corporate social responsibility also a small scale research study has
been done to understand the needs of the market. The planning related to the budget, cost, scope,
time and communication are described. The proper allocation of the resource, data collection and
analysing criteria are studied. We also have recommended and suggested various aspects that are
conceived by the research study.

REFERENCES
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Quantitative and Qualitative Research Methods. 2017. [Online]. Available through:
<https://www.skillsyouneed.com/learn/quantitative-and-qualitative.html>. [Accessed on
15 May 2017].