RQF Level 4 Project: CSR for Elm Tree Hotel's Sustainable Growth

This report presents a project focused on implementing Corporate Social Responsibility (CSR) activities within Elm Tree Hotel to improve profitability, productivity, and sustainability. It includes a project management plan with aims, objectives, a work breakdown structure, and a Gantt chart. A small-scale research using quantitative and qualitative methods examines employee perspectives on CSR initiatives, challenges, and recommendations. The research covers topics like employee safety, health measures, and community involvement, providing insights into CSR implementation and its impact on the business. The report concludes with reflections on the value of research in meeting stated objectives.

Managing Successful
Business Project

INTRODUCTION.................................................................................................................................3
TASK 1.................................................................................................................................................3
P1 Aims and objectives of business entity.........................................................................................3
P2 Project management plan..............................................................................................................4
P3 Work breakdown structure and Gantt chart..................................................................................5
TASK 2.................................................................................................................................................6
P4 Small scale research.....................................................................................................................6
TASK 3...............................................................................................................................................12
P4 Different methods for doing research.........................................................................................12
P6 Communicate the appropriate recommendations........................................................................13
P7 Reflect on the value of research to meet stated objectives..........................................................13
CONCLUSION...................................................................................................................................14
REFERENCES....................................................................................................................................15

INTRODUCTION
Corporate social responsibility is a factor which defines the accountability of
corporate world towards the society. As company and other form of business are using the
resources for the completion of their business activity. These resources belongs to the society
only hence these corporate have the responsibility to return back the share of profit to public
and to offer them improved and better services and products which can help them to get the
goal of customer satisfaction (Ajmal, Helo and Kekäle, 2010). As customer satisfaction is
directly related with corporate social responsibility. In this report various concepts of CSR
and its attached objectives, advantages and disadvantages have been mentioned. Along with
this it helps in presenting the fact that why an enterprise should implement such elements in
its organisational structure. The present report is focused on Elm tree hotel which assist in
providing quality services to consumers. In the below mentioned report discussion on aims
and objectives of company and small scale research by using quantitative and qualitative
methods (9 Secrets to Project Management Success, 2014).
TASK 1
P1 Aims and objectives of business entity
Topic: “Implementing of CSR activities in the distinctive functional areas in the business
entity which assist in improving the profitability as well as productivity and meet the
sustainable objectives”.
Background of the study: Corporate social responsibilities are a different type of practices
which helps in managing all the operational activities and attain the success as well as
competitive advantage in the society. It provides the information to the stakeholders and staff
members to accomplish the targets. The present assignment is based on CSR activities of
chosen small and medium enterprise name Elm tree hotel to do routine operations in an
effective manner (Asif and et.al., 2013). The business entity has to fulfil their responsibilities
which are related to CSR and it also assists in embryonic the special rooms for special or
disable person. The business entity has to provide wheelchairs as well as other
accommodative amenities.
Aim: The staff members of Elm tree hotel have to develop the special rooms for the
consumers that are disable person or special person. Moreover, the employees of the business
entity have to provide the special facilities to them so that they can not face any issues and
these facilities are in terms of accommodation.
Objectives: The managers have to do market research and also determine the target market
which assists in doing the segmentation of the market place. They have to identify the desires
as well as requirements of the service users and the cost which are included in developing the
rooms. The staff members have to analyse the demand before when they are doing the
developments or improvements and by that they can justified to make the concern which is
related to the market place and attain the goals and objectives. Along with this by providing

the best services which assist in improving the performance and productivity (5 Easy Tips for
Successfully Managing Your Projects, 2014).
P2 Project management plan
Project supervisor plan is a prescribed document and it is adopted by Elm tree Hotel
by which the staff members can manage the implementation of the projects. It aid in
preparation, integrating as well as coordination among the distinctive activities which assist
in attaining the goals and objectives in the competitive market place. Project administrative
bodies plan is essential or necessary as it focuses on the cost, time along with the quality and
conversation. The staff members of business entity have to do effective communication with
the service users as it aid in construction and maintaining faith. In the preparation employees
should do work as well as they have to manage all the work activities when they are having
complex projects (Bititci, U.S., 2016). The managers have to provide the practical projects so
that cost of the distinct projects can be reduced. Managers and higher authorities have to
describe or elaborate the plan to the shareholders as well as they also define the roles and
responsibilities so that they can attain the goals and objectives. The manager of the company
have to conduct the kickoff meeting in a effective way and appropriate way which assists in
discussing the hole projects along with the managing the whole projects which are complex
in nature. For attaining the success they have to improve as well as develop the scope
statement as it is important in project plan. The employees have to utilise the effective
resources so that they can not face any obstacles and reap the goals and objectives (Dumay
and Cai, 2015). They can use work breakdown structure as well as Gantt chart which aid in
dividing the work into different parts and meet the objectives along with the improving in
performance.
P3 Work breakdown structure and Gantt chart
Work breakdown structure assist in managing the complex work in the different
situation when Elm tree hotel facing workload and in that situation also they have to provide
the qualitative services and deliver the projects to their service users. This structure defines
the hierarchical structure as well as subdivision of work into different areas by conducting the
Task Name Duration
Planning 15 days
Finding a research topic 5 days
Creating a problem statement 5 days
Setting a time frame for allocating resources 5 days
Implementation 40 days
Conducting literature review 10 days
Selection of research techniques 20 days
Calculating costs 10 days
Analysis and interpretation of data 5 days
Evaluating outcomes and results 5 days
Closure of Project 30 days
Presentation of conclusion and
recommendations
10 days
Documenting the results 15 days
Submitting reports 5 days

distinctive activities. It assist in doing proper planning, measuring and controlling along with
the managing all the workload and according to that the employees can describe the
appropriate relationship between the work, organisation along with the cost so that they can
attain the goals and objectives (Flammer, 2015).
Gantt chart is also a tool or instrument which can be used by the staff members and
managers of Elm tree hotel as it aid in managing all the working and operational activities so
that they can attain the goals and objectives. It also removes the overlaps between distinctive
activities as well as also how the projects should be completed in a specified time. The main
advantage of this chart is having an ability to examine the progress by large projects and also
succour in reducing the work in the company (Tavakoli, 2012). It helps in doing the effective
conversation within Elm tree Hotel. Along with this it helps in sharing or transferring the
information as well as data among others.
Project schedule
Task/Week 1 2 3 4 5 6 7 8 9 10
Aims and objectives
Project Plan
Small scale research
Techniques to be used

Strategies which is to
be used
Implementation
Results
TASK 2
P4 Small scale research
Name:
Age:
Gender:
1. In the today’s world of business, does outlook of CSR activities is necessary in Elm
Tree Hotel?
 Yes
 No
2. By giving your opinion, any relationship in the business exists between CSR activities
as well as advantage which are to be attained at the time of high competition?
 Yes
 No
3. By the fact are you agreed that in the firm CSR responsibilities should implement or
not?
 Agree
 Neutral
 Disagree
4. Which problems are faced by different employees in Elm Tree Hotel?
 Employee Safety
 Children labour
 Women’s right
5. What are the distinctive initiatives taken by higher level authorities of company?
 Measures which are related to environment
 Health related measures
 Empowering women
6. How will you provide or refer to enforce the different initiatives which are related to
CSR in a feasible manner?
 By voluntary entity
 By community based organisation
 By arranging charity events
7. In Elm tree Hotel, who is the most responsible body for implementing CSR activities?
 Administration
 HR department
 Leaders along with managers
8. Recommend different strategies of CSR which is to be applied in business entity?
 Distinct department of CSR
 Trust foundation
 Line departments
Interpretation of the different questions:
1. In the today’s world of business, does outlook of CSR activities is necessary in Elm Tree

Hotel?
Frequency Percentage
Yes 8 80%
No 2 20%
1st Qtr
2nd Qtr
Interpretation: In the business activities, CSR is necessary as it assist in maintaining the
different operational functions along with the activities which helps in attaining the goals. By
doing the survey, there are 8 respondents who are in support with the CSR activities In Elm
Tree Hotel. But on the other side, 2 people are not in favour of outlook of CSR activities in
the firm in expanding the business.
2. By giving your opinion, any relationship in the business exists between CSR activities as
well as advantage which are to be attained at the time of high competition?
Frequency Percentage
Yes 7 70%
No 3 30%
1st Qtr
2nd Qtr

Interpretation: This image denotes that 7 person give yes in maintaining and building the
relationship between CSR activities along with the competitive advantage but 3 person are
not in sustain to maintain a liaison.
3. By the fact are you agreed that in the firm CSR responsibilities should implement or not?
Frequency Percentage
Agree 6 60%
Neutral 0 0
Disagree 4 40%
1st Qtr
2nd Qtr
3rd Qtr
Interpretation: After doing the examination, it has been analysed that 6 person in the
company are agree to implement the CSR activities as it helps in accomplishing the goals and
activities and managing all operational activities. Where as 4 individuals are disagree by the
same.
4. Which problems are faced by different employees in Elm Tree Hotel?
Frequency Percentage
Employee safety 8 80%
Child labour 1 10%
Women’s right 1 10%

1st Qtr
2nd Qtr
3rd Qtr
Interpretation: By investigation which is done by higher level managers, it has been
interpreted that 8 members are in support with a problem which is related to safety. 1 person
is in support with child labour and 1 people are in bear with the women’s right.
5. What are the distinctive initiatives taken by higher level authorities of company?
Frequency Percentage
Measures which are related
to environment
3 30%
Health related measures 6 60%
Empowering women 1 10%
0.5 1 1.5 2 2.5 3
0
1
2
3
4
5
6
7
Size
Interpretation: With this diagram it has been depicted that 3 individuals are in support to the
measures which are related environment. But on the other side, 6 respondents are related to
health measures and 1 person is in support to empowering women.
6. How will you provide or refer to enforce the different initiatives which are related to CSR

in a feasible manner?
Frequency Percentage
By voluntary entity 1 10%
By community based
organisation
6 60%
By arranging charity events 3 30%
0.5 1 1.5 2 2.5 3
0
1
2
3
4
5
6
7
Size
Interpretation: To enforcing the distinctive initiatives which are related to Corporate social
responsibilities in a feasible manner. 1 person is in support to voluntary organisation, 6
individuals are in support to community based entity and 3 members are providing to support
in arranging the charity events.
7. In Elm tree Hotel, who is the most responsible body for implementing CSR activities?
Frequency Percentage
Administration 4 40%
HR department 4 40%
Leaders along with the
managers
2 20%

0.5 1 1.5 2 2.5 3
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Size
Interpretation: When in Elm Tree Hotel, there are different responsible body who
implements the CSR activities but at the time of survey, 4 respondents out of 10 are in
support to administrative bodies, 4 individuals are in HR managers and only 2 people are for
leaders as well as managers.
8. Recommend different strategies of CSR which is to be applied in business entity?
Frequency Percentage
Distinct department of CSR 5 50%
Trust foundation 4 40%
Line department 1 10%
0.5 1 1.5 2 2.5 3
0
1
2
3
4
5
6
Size
Interpretation: There are different people or authorities who recommend the distinctive
strategies of corporate social responsibilities which are applied in Elm Tree Hotel. According
to investigation, 5 individuals are in support to distinctive departments of CSR where as 4

people are in support to trust foundation. Moreover, 1 personality is in support to line
department.
TASK 3
P4 Different methods for doing research
There are several methods which can be used by employees of Elm Tree Hotel for
doing the small scale research and by that they can make the developments or improvements
in the different areas which aid them in attaining the goals and objectives. They can use
quantitative and qualitative method which succour in accomplishing or meeting the targets.
Qualitative instruments are not measured in practical form where as quantitative should be
calculated in mathematical form (Jeston and Nelis, 2014). Different methods are:
Research analysis: The employees of Elm tree hotel have to do proper and appropriate
research which involves the aims and objectives so that they can understand all the data or
activities which they has to do. It includes in both qualitative and quantitative technique and
it includes the labelling and coding of data so that they can recognise the similarity or
dissimilarity.
Research designing: It refers to the strategy which assists in choosing and integrating the
different components whether it is coherent or logical way. It helps in doing the relevant and
correct research so that they can identify the problem and on the basis of that they can collect
or constitute the blueprint for collected works, capacity and evaluating the statistics or
information.
Data collection: It refers to the process which assists in gathering or collecting as well as
measuring the information and that collected data should be used by the staff members of
Elm tree hotel so that they can not face in meeting the objectives as well as assist in attaining
the best outcomes (Lager, 2016).
Data analysis: Examination of data, also acknowledged as data analytics refers to a process of
inspecting, purge, transforming, as well as modelling data with targets of discovering useful
information, symptomatic of conclusions. Along with this it helps in supporting to make
effective decisions. It can be done in both quantitative and qualitative (Mehmetoglu and
Normann, 2013).
Ethical consideration: An increase of values as well as principles that deal with distinct
questions of what is good or bad in individual associations. Moral values searches for reason
for performing or abstaining from acting. Along with this it aid in approving or not approving
the conducting of questionnaire. Moreover, it helps in believing or denies something about
righteous or nasty manner or good quality or evil set of laws(Mangal and Mangal, 2013).
P6 Communicate the appropriate recommendations
Elm tree Hotel has to adopt the appropriate tools as well as instruments as it is
important which aid in reaping goals and objectives which are decided previously by the
higher level mangers and owners of the company. Moreover, these tools help in identifying

the power and fault of the rivalries. Along with this they have to use appropriate information
so that they can improve their services which aid in attracting large number of consumers.
These instruments can aid to Elm tree Hotel able to make relevant and correct designs for
their marketplace preparation as well as strategies which offer the money-making situation to
the business enterprise (Nield and et. al., 2012). By doing investigate, managers of Elm tree
Hotel are able to understand several rules as well as regulations and on the basis of that they
can reap their targets in a proper as well as efficient manner. These tools and techniques are
providing practical and mathematical solution for an obstacle which is generated in the
enterprise. It is also important for Elm tree Hotel so that they can upgrade these types of tools
as well as instruments over specific periods of time as these needs of the services users are
change rapidly after a period of point in time and this mandatory modifying these approaches
so that they can assemble these changes in the effective manner (Panneerselvam, 2014).
P7 Reflect on the value of research to meet stated objectives
The goals which are decided by the higher authorities of Elm tree hotel having a duty
along with the dependability so that they can fulfil the desires of the service users and have to
provide an opportunity which assist in showing the potential of the business entity (Rossi,
Wright and Anderson, 2013). The manager of the business entity have to provide the proper
guidance by conducting training and development programme to their staff members so that
they can provide the best service to the end users which assist in accomplishing the goals and
objectives. The managers have to increase the productivity, performance along with the
profitability of Elm tree Hotel. Moreover, higher authorities of business entity have to
provide the motivation and encouragement which assist in performing the task in a proper
manner. Appropriate examination needs to be done of the training by describing the
systematic process which helps in assembling, analysing, gathering as well as investigating
the information and data which are used by the managers and staff members of Elm tree
Hotel by doing effective planning (Shattock, 2010). Along with this they have to provide
proper guidance which succour them in meeting the goals and objectives. They have to adopt
the proper and appropriate CSR activities so that all the work should be managed. In my
opinion, they can adopt work breakdown structure and Gantt chart as it help in managing
work load to improve the performance in the market place at the time of high
competition(Silverman, 2016).
CONCLUSION
After summing up the above report it has been interpreted that the manager of Elm
tree hotel have to use or adopt appropriate tools and techniques in analysing the data or
information which aid in increasing as well as expanding the growth of the business entity in
the market specially at the time when they are facing competitive market. By means of the
quantitative and qualitative methods, the workers have to do investigate so that they can
congregate the definite information or data. Moreover, it aids in judgment the strength along
with the weakness of their rivalries which will assists in reaping the goals and objectives.
Further it also helps in improving the productivity and profitability.

REFERENCES
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