Managing Successful Business: Charlotte Street Hotel CSR Analysis

This report examines the corporate social responsibility (CSR) activities of the Charlotte Street Hotel, focusing on its goals, objectives, and project management strategies. It explores how the hotel can leverage CSR to enhance its brand image, engage employees, and achieve its business aims. The report details the importance of CSR, outlining aims and objectives, and then delves into project management planning, including cost analysis, timeframes, and resource allocation. It introduces techniques like Work Breakdown Structure and Gantt charts for effective task management. The report also discusses the implementation of small-scale research using qualitative and quantitative methods to assess the impact of CSR initiatives. Finally, it provides recommendations based on the findings, reflecting on the value of understanding CSR in achieving business success. This analysis aims to provide insights into the practical application of CSR principles within the hospitality industry.

Managing Successful Business

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Goals as well as objectives of Charlotte Street Hotel............................................................1
P2 Plan for project management.................................................................................................3
P3 Different techniques for manage work..................................................................................4
TASK 2............................................................................................................................................6
P4 Small scale research...............................................................................................................6
TASK 3............................................................................................................................................8
P5 Research by using different methods.....................................................................................8
P6 Recommendations................................................................................................................15
TASK 4..........................................................................................................................................16
P7 Reflection on the value of understanding............................................................................16
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................18

INTRODUCTION
In each and every business organisation, they have to maintain corporate social
responsibility as it helps in managing the operational activities of the firm. Corporate social
responsibility refers to the form of own regulation as it is related with the business model. In the
present time, consumers purchased the product from the stores which having a brand image or
reputation in the competitive market (Achtenhagen, Melin and Naldi, 2013). Corporate social
responsibility divides into different categories which includes environmental efforts,
philanthropy, ethical labour practices as well as volunteering. It also helps the stakeholders in a
business so that they can understand as well as find the values for mission of the business entity.
For the success of business, sustainability is the important as well as essential part and it can be
done when managers and employees use appropriate skills in providing the products and
services. Current assignment based on Charlotte Street Hotel and they have to maintain their
CSR activities in the organisation so that they can manage their operational activities. In
assignment, demonstration based on the goals and objectives of company (International Journal
of Project Management, 2017). Moreover, discussion on Work breakdown structure as well as
Gantt chart so that staff members can manage the work in a proper manner.
TASK 1
P1 Goals as well as objectives of Charlotte Street Hotel
Corporate social responsibility helps the business entity in attaining the maximum advantage to
the society. Along with this it also aid the staff members in managing the work and the different
operational activities and on the basis of that they can attain the success in the competitive
market. By adopting the CSR activities, companies helps in encouraging the employees so that
they can participate at the time of voluntarism and provide back so that they can create the
fulfilling environments so that they can do proper work. The employees of Charlotte Street Hotel
have to grasp the opportunities so that they can accomplish the goals and objectives and
according to that they can amplifies the intentions of their employees and by that they can attain
their mission (Brown, 2013). Corporate social responsibility represents the policies, practices
along with the initiatives so that they can govern themselves with the honesty and transparency.
The main focus of the firm is to provide the appropriate satisfaction to their consumers as it
succour in boosting the sales and by that they can generate more revenue. Along with this they
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have to use best strategies so that they can attain targets. The employees of Charlotte Street Hotel
have to make appropriate decisions on the behalf of the firm so that they can provide best
services and accomplish targets accordingly. Business firms have to use different steps so that
they can resolve the issues which they are facing so that they can maintain the standards of
living.
Aims:
 By using CSR they have to conduct the different activities in a ethical and efficient
manner.
 They have to make social goals so that they can provide better services to society.
 They have to do maximisation for the stakeholders along with the local communities
(Cohen, 2010).
 The owner of the firm have to become a partner of choice for the ministry bodies so that
they can maximise its efficiency whether it is internal or external and to generate
maximum profits, cost to be reduced.
Objectives:
The employees of the company have to set the different CSR activities so that they can
support the different strategic objectives.
 The main objective is to earn maximum profits.
 They employees of Charlotte Street Hotel have to make appropriate business plan which
helps in meeting the goals and objectives.
 They have to provide or deliver the best and relevant services to their service users and
on the basis of that they can increase or improve the satisfaction level.
 The activities of CSR which the staff members of firm is using this will having a adverse
impact on the market along with the society so that they can attain the maximum
advantage.
 Positive environment should be provided to their employees so that they can not face any
issues in providing best services to their consumers (Crane and Matten, 2016).
 The senior level managers have to provide the equal opportunities to their workers so that
conflict can not arise.
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P2 Plan for project management
The employees of Charlotte Street Hotel have to make the project management plan
which is a formal and approved document which is used in managing the project execution. In
this plan, employees have to prepare as well as integrate along with the proper coordination of
the different activities by doing proper planning. It helps in execution of the project in a proper
as well as efficient manner by doing the controlling and monitoring. In the project management
plan they have to include the different factors which are cost, time, risk, resources (Dahan and et.
al., 2010). Along with this they have to choose appropriate and proper communication channels
so that they can improve the performance as well as they have to meet the goals and objectives.
Scope of project: The staff members of Charlotte Street hotel have to do proper and
appropriate research so that they have to make effective plan and according to that plan they
have to adopt strategies which helps in attaining the leading position in the market place. They
have to fulfil the requirements of the clients so that they can invest more and company increase
their profits. The prime benefits of conducting this research is that it will give a brief idea about
the importance of conducting CSR activities. The companies will be benefited in major way and
this will enable them in creating a positive image in the mind of consumers.
Cost of project: The senior level managers of Charlotte street hotel have to use
appropriate and relevant tools and techniques so that they can reduce as well as minimise the cost
while producing more and more unit or by providing the best products and services (Eckerson,
2010). This will helps in increasing the sales and generating more revenue and reap the success
in the competitive market. The total cost of this project will be around 100 pounds. While for
company, development of CSR programs as well as their implementation will be a lot higher
Activity In Pound
Data collection and Analysis
Collection
Miscellaneous
100
70
30
Time period of project: In the business entity, employees along with the managers have
to provide the best services and in a specified time which is decided at the time of planning and
all the work should be done in a effective and efficient manner. It assist in raising the
performance along with the productivity in the industry. The leaders of the firm have to provide
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the motivation to their team members or subordinates to complete work in a given time and in
proper manner (Goksoy, Ozsoy and Vayvay, 2012).
Quality which is to be required: When they are providing the services to their consumers
then it should be in appropriate quality so that they can not face any issues and it helps in
providing the satisfaction to them and earn maximum profit accordingly.
Communication which is to be required: The employees of Charlotte street hotel have to
use relevant communication channel so that staff members can not face any obstacles in
providing services (Gremyr, Löfberg and Witell, 2010). When they use best communication
channel then they can transmit the correct information and fulfil the development needs.
Managers along with the leaders of the business enterprise have to do interaction in a proper
manner with their subordinates and take them the opinion which helps in doing the
improvements in the services (Kaplan, Norton and Rugelsjoen, 2010).
Resources are to be required: At the time of services providing, they have to use accurate
and relevant resources as it succour in providing contribution in expanding the growth in the
market place and meet the goals.
P3 Different techniques for manage work
The staff members of the business entity have to use relevant and accurate instruments so
that they can attain the goals and objectives and provide the best services to their consumers.
They have to adopt Work breakdown structure and Gantt Chart which help workers in managing
the work or the distinctive activities at the time of work load. It assist in improving the
performance of the firm in the marketplace. This structure of decreasing work aid in calculating
the cost by producing more and more units and by that they can manage the cost of the products
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and services (Keller, Parameswaran and Jacob, 2011). Along with this it help the higher
authorities in delivering the best products to their buyers. If Charlotte street hotel wants to attain
the success in the market then they have to deliver the best and qualitative merchandise and it
should be done in the effective as well as efficient manner. In this process, they have to do
proper planning so that they can offer best services. Effective work breakdown structure have to
define the success of project in a good manner. In the work breakdown structure, they have to do
whole planning by making the project schedule as it helps in doing cost estimation as well as
resource allocation (Kindström, 2010).
Work break down structure:
WORK BREAKDOWN STRUCTURE
Gantt chart is presented in a graphical format and in the basis of that they can define the
elements of the resources which are help in completing the task in a proper and appropriate
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Evaluation of
organisation
Needs of business
entity
Areas where CSR
needs to be
developed
Aims and objectives
Project
management
plan
Small
scale
research
Evaluation of data
Recommendation

manner. It is always based on horizontal bar which assist in showing the requirements so that
they can complete the work. It succour in completing work in a given or specific time. The
manager of the business entity have to provide the motivation or encouragement to their
employees so that they can provide the best services to their consumers. On the basis of division
of work and the plan for the project management Gantt Chart is to be prepared so that overall
activities should be done in a appropriate manner which will assist in reaping goals as well as
objectives (Kowalkowski, Kindström and Brehmer, 2011). Gantt chart is made on the basis of
task or week and they have to do effective communication which aid in interaction with one
person to another.
TASK 2
P4 Small scale research
The employees of Charlotte Street Hotel have to do proper and appropriate small scale
research by using the relevant tools and techniques whether it is qualitative and quantitative so
that they can identify the issues and resolve that and according to this it will help them in reaping
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goals and objectives as well as accomplish the success in the competitive market (Marston and
et. al., 2011). There are different types of methods which are used by company as to determine
the impact of CSR activities on its own productivity and profitability. These tools assist in
organising and implementing various programs. For determining the level of impact of these
activities the managers need to take feedback from employees as well as the customers. They can
use two types of method, Qualitative and Quantitative.
Qualitative method is used to determine the behaviour, responses to situation and the
attitude of people towards a question or condition. It is a very effective method for analysing the
impact of CSR and collect feedback from people.
Quantitative method is used for solving complex issues. It emphasizes on statistical,
mathematical as well as numerical analysis of whole situation. The data is collected by polls,
questionnaires and other methods which is used as a basis to manipulate conditions.
Name:
Age:
Gender:
1. Do you think is there any relationship among the benefits of competition and different
CSR activities?
 Yes
 No
2. Are you agreed that to implement the CSR activities is the primary responsibility of
Charlotte Street hotel ?
 Agreed
 Disagreed
 Neutral
3. What are the obstacles which are faced by Charlotte Street Hotel?
 Employees as well as consumer safety
 Women's rights
 Children safety
4. In Elm tree Hotel, does CSR activities applied in developing the business?
 Yes
 No
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5. Different initiatives which are taken by company related to CSR?
 Environment measures
 Health measures
 Empowering women
6. How will you refer to enforce the CSR initiatives in feasible manner ?
 By providing donation or charity events on regular basis
 Through voluntary firms
 By providing the financial aid to community based entity
7. Recommend any strategies of CSR to be applied on Elm tree hotel?
 A distinct department of CSR
 Trust foundation
 Line Department's
TASK 3
P5 Research by using different methods
There are distinctive methods which the employees of Charlotte street hotel can use as it
helps in doing the investigation along with the examination so that they can collect the actual and
correct information and by using the appropriate communication tools they can transmit it the
information or data which helps in providing the best services to the consumers (Matos and
Silvestre, 2013). Distinctive tools and techniques are:
Research design: The employees of the business entity have to use appropriate method
which is research designing and in this they have to make proper plans so that they can provide
the blueprint of the survey. It helps in analysing the two measures which are not supportive in
nature of CSR activities. There are different type of research design which involves descriptive,
exploratory along with the experimental. For doing the research, descriptive design should be
adopted and have to made correct conclusion in a effective as well as appropriate manner.
Research approach: This instrument helps in conducting the formulation of the research
which the staff members of Charlotte Street Hotel is doing and this investigation is inductive or
deductive in nature. By doing the small scale research they can get the actual and correct
information so that they can accomplish the goals and objectives (Shattock, 2010). There are two
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type of research approach which includes inductive as well as deductive and in this report,
inductive approach should be used.
Data collection: For collecting the actual data, the employees of the business entity can
use primary as well as secondary research. If they are using primary research then it help them in
collecting the data directly. Along with this if they are using secondary research then they can
gather information by using the resources which includes magazines, books etc. In this
assignment, survey was conducted through primary research as well as secondary research which
assist in collecting or gathering information related to CSR activities. This will help in attaining
competitive advantage by using
Data analysis: After collecting the accurate data or information they have to use
appropriate techniques for analysing or evaluating the data so that Charlotte street hotel staff
members can do the interpretation. After interpretation they can not face any issues in using the
data which is gathered and on the basis of that they can attain the success as well as goals and
objectives (Shehu and Akintoye, 2010). In this report, for doing data analysis, researcher should
do thematic analysis and according to that they have to made diverse themes so that they can
carry out best research in a effective manner.
Ethical consideration: In this method, the employees of the firm have to use relevant
policies along with the procedures so that they can not face any obstacles in doing the
development by using the CSR activities in the business enterprise and on the basis of that all the
objectives can be attain. They have to use appropriate laws which will helps in securing
information and these are related to research part.
Data Analysis
Assessment or findings of the questions as it is necessary after taking the feedback and it
helps in identifying the answers of the consumers that what are the improvements which the
consumers want.
1. Do you think is there any relationship among the benefits of competition and different
CSR activities?
Frequency Percentage
Yes 8 80%
No 2 20%
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In this there are 8 people who are in favour of maintaining the relationship between the
benefits of competition and distinctive CSR activities, whereas there are 2 individual who are not
in favour of these activities.
2. Are you agreed that to implement the CSR activities is the primary responsibility of
Charlotte Street hotel ?
Frequency Percentage
Agreed 6 60%
Disagreed 4 40%
Neutral 0 0
10
8
2
Yes
No