Comprehensive Project Management Plan for Elm Tree Hotel's Success

This report provides a comprehensive analysis of a project management plan for the Elm Tree Hotel, focusing on the implementation of Corporate Social Responsibility (CSR) initiatives. The report begins with an introduction outlining the importance of effective business management in the modern era, particularly for the hospitality sector. Task 1 details the aims and objectives of the hotel, including the integration of CSR policies, the provision of quality services, and the implementation of a zero-waste management strategy. A project management plan is then presented, covering scope, cost, time, resource quality, and communication strategies. A work breakdown structure and Gantt chart are included to illustrate task organization and scheduling. Task 2 delves into the research methodologies employed, including both qualitative and quantitative research methods, assessing their accuracy and effectiveness. Task 3 focuses on data analysis techniques and provides recommendations for the research and data analysis process, including evaluations of appropriate tools. Task 4 reflects on the value of the research in achieving the hotel's aims, evaluating the project management process and the use of quality research. The report concludes with an evaluation of the successful business plan and recommendations.

MANAGING
SUCESSFUL
BUSINESS

DECLARATION
I hereby declare that the research regarding managing successful business is carried by
truly and solely by me. I further declare that the work done by me is in accordance with ethical
and legal considerations.

Table of Contents
DECLARATION.............................................................................................................................2
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
P 1 Aims and objectives of Elm tree hotel.............................................................................4
P 2 A project management plan of Elm Tree Hotel...............................................................5
P 3 Work break down structure and Gantt chart....................................................................7
M1Comprehensive project plan with project schedule..........................................................8
D1 Critically evaluate project management process and appropriate research methodologies
applied....................................................................................................................................9
TASK 2..........................................................................................................................................10
P 4 Small scale research with qualitative and quantitative research....................................10
M2 Accuracy of quantitative and qualitative methods used by organization......................12
TASK 3..........................................................................................................................................13
P 5 Analysis of research and data with the use of techniques..............................................13
P 6 Recommendation in respect of research and data analysis............................................14
M 3 Evaluation of appropriate tools and techniques to ensure authencity...........................15
D2 Evaluation of the successful business plan and recommendation..................................15
TASK 4..........................................................................................................................................16
P 7 Reflection on the value of under taking the research to accomplish aims of hotel........16
M 4 Evaluate the value of the project management process and use of quality research....17
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................19

INTRODUCTION
In this present modern era, it is very important for the business organization to be sure
about its management and operations. The manager of the company makes sure that there should
be effective and attractive business operations in their organization so that they can achieve
success. This present report has been made in the respect of Elm Tree Hotel which is based in
UK. In this report the manager of the cited hotel has framed an action plan to include all the
scope costs and time so that they can be sure about their accomplishment of the set goals and
objectives along with the policies of CSR (Achtenhagen, Melin and Naldi, 2013). In this report it
has also mentioned that there should be an effective communication plan, which enable the
organization to be sure about their communication between their managers and employees. Also,
this report is consisting of research through various quantitative and qualitative methods and
techniques. Also, a work breaks down structure and Gantt chart has also been mentioned in the
report. Various recommendations have also been given in the respect of a successful project
crated by the cited hotel.
TASK 1
P 1 Aims and objectives of Elm tree hotel
Project is an activity which is framed and created by an organization in order to
implement their strategies and policies in respect of accomplishment of the goals and objectives.
The Elm Tree Hotel which is one of the hotel chain based in UK, aim to implement the policies
and legislations of corporate social responsibilities (CSR) in their premises (Brown, 2013).
Through this project action plan, the manager will be able to include the line of reasoning of
CSR in their company. The following are the aims and objectives of Elm Tree Hotel.
Project aims:
 To include the policies and strategies of corporate social responsibilities.
 The manager of the cited hotel aims to make over a healthy and hygienic food
process which will be the attracting factor of Elm Tree Hotel.
 To be one of the best hotels providing quality services to is guests and customers.
 To implement a zero waste management policy which is connected with the CSR.
It will help the cited hotel to work better fr the societal -people.

 The Elm Tree Hotel aim to evolve and hold up a positive image and godwill in the
front of their customers and its guests.
 Also, to develop the structure of hotel sop that it can be the main attraction point
for its customers (Cohen, 2010).
 The cited company in the direction of promoting the low carbon mobility aim to
improvise the whole ecological and carbon foot print of transportation in each and
every area of the operations of the company.
Project objectives:
 Implementing various CSR activities which will enable the cited hotel to perform
in the direction of corporate social responsibilities.
 Identification of the relationship between CSR objectives so as with the aims and
goals of Elm Tree Hotel.
 To provide best and excellent Hospitality services to its customers and guests in
nexus with corporate social responsibilities.
 To enhance the rating of public as it will clearly signify the success of the hotel.
 Excellent customers services is the first and foremost aim and objective of any
business organization (Dahan and et. al., 2010). In this direction the manager and
creative director of Elm Tree Hotel aim to create and introduce those
accommodation and hospitality services which will draw in its customers and
guests.
 Identification of various challenges relating to CSR and their fulfilment.
P 2 A project management plan of Elm Tree Hotel
A project management plan is the plan in which the company can implement and
introduce ll its strategies and plan by which it can accomplish their goals and objectives related
to corporate social responsibilities. It includes various variables which can be characterised as
scope, time communication, quality of resources etc (Eckerson, 2010). Also, in this project plan
of Elm Tree Hotel, the manager can demonstrate the actual and complete plan which has been
framed in the respect of formulation of corporate social responsibility in their operations. A
project management plan will include all the specifications which are required to be there to
make operations successful. In addition to this, the responsibility of framing and creating an
action plan has been handled over to also, a project plan is made with the proper sequence of

activities which are needed to be performed in the respect of accomplishment of CSR strategies.
Moreover, a project plan of the cited hotel also involves like food, accommodation and other
customer services (Hacklin, Klang and Baschera, 2013). A particular and peculiar methods and
techniques are used in formation of an action plan. The following are the elements of the project
plan:
Scope of project:
The scope of project includes the factors which the cited hotel organization can include in
their action plan which make it effective. There can be two scope which can be included and
excluded scope. The manager of the cited organization aims to involve both the scope to identify
and fulfil the needs and objectives of the stakeholders, customer’s laws and legislations of
government and other laws made in the respect of corporate social responsibilities. Identification
of scope in an effective way will help Elm Tree hotel to meet out with expectations with
customers in a more appropriate manner.
Cost of project:
Cost of the project signifies that the hotel wants to achieve the accomplishment of all
Tasks with a minimum production and services cost. The manager of Elm Tree Hotel aims to
adopt those techniques and tools which enable it to reduce and minimise the costs. Also, in this
light the management of Elm Tree Hotel has implemented various approaches which will make
them able to meet proper standards of time. Rendering services at proper time will create good
image in the minds of consumers, which will increase the overall image of cited organization.
Time period:
In this concept, the manager of the cited hotel wants to complete all activities related to
CSR and other customer related functions on time and with proper accuracy. It also signifies that
it is a source which is included to let its employees know about the time required to accomplish
the project. It is considered inevitable to include time frame in project management as it will
guide regarding proper completion of work in given time. Also, leaders will guide its team
managers and assign tasks in accordance with time.
Quality of resources:
In the project plan of the cited organization, it has been mentioned that there should be
effective and quality resources used in the hotel. For an example, quality raw materials should be
used so as to produce healthy and hygienic food for customers. In addition to this, it can be said

that adequate and proper quality services should be provided to its customers. It will ultimately
result in enhanced productivity and profitability of Elm Tree hotel. The management of cited
organization aim to render quality services as it will attract more customers, which will increase
profits of cited organization.
Communication:
It depicts that there should be an effective communication between its workers so that no
guest should feel any issues while staying in the cited hotel (Jansen, Cusumano and
Brinkkemper, 2013). Effective communication should be established in Elm Tree hotel as it
would be easy for managers and leaders to have an interactive communication with its team
members. Information can be conveyed in an easy manner.
Resources required:
It depicts that all the resources that are required to accomplish the CSR objectives should
be mentioned in the project plan. It is necessary to include all information and details in regard to
resources that are needed in accomplishment of objectives, as it will help them to plan
accordingly. It will also enable the management to frame strategies in efficient time.
P 3 Work break down structure and Gantt chart
Work break down structure is the concept in which over all tasks can be divided in the
certain groups (Jansen, Cusumano and Brinkkemper, 2013). With the help of this the workers
and employees of the cited organization can come to know about which tasks are covered in
which heading. There should be proper arrangement of activities which can help the company to
make sure about the work distribution.
Activity Planning Required
resources
Carrying out of
project plan
outcomes
Meeting with the
top management
of the cited hotel
to have a
knowledge about
aims and
objectives.
Meeting is done
to make sure that
each and every
worker and
employee is well
known about all
the policies and
Pen, paper, any
other needed
material.
Strategies and
objectives are
framed in order to
execution of plan
to make it
effective.
The result of the
meeting is that
every one has
distributed with
his tasks .

objectives of CSR
.
Documentation is
needed prior
meeting.
It is required to
plan an action
plan further.
Computer, paper,
pen.
On the basis of
the proper
documentation it
is necessary that
effective
questionnaires are
prepared (Keller,
K.L.,
Parameswaran
and Jacob, 2011).
Impressive and
efficient
questions should
be4 prepared in
order to make the
questionnaire an
effective source
of gathering
information
structure.
Meeting with the
workers and
employees of Elm
Tree Hotel.
Suggestions and
reviews of
employees are
asked in order to
know about the
latest trend in
hospitality
market.
Pen, paper, phone
etc.
Also, some of the
queries can be
solved on phone .
In the end,
compare and
identify along
with evaluation of
questions and
reviews of
employees.
M1Comprehensive project plan with project schedule
A project plan is devised in respect of development and accomplishment of all the
objectives of the cited organization. Through this plan, the manager will be capable to do the
tasks on time so that goals can be obtained (Kindström, 2010). A project schedule will help the
organization to attain all then objectives on time which will increase and enhance its efficiency
and profitability. A schedule is consisting of proper arrangement and distribution of activities
according to which management of Elm Tree Hotel performs.
A project management schedule
Tasks and week 1 2 3 4 5 6 7 8

Identification and evolving of objectives
Clarification of problems and issues
Plan assumptions
Criteria of success
Conceptualization of strategies
Implementation of strategies
Review of performance
D1 Critically evaluate project management process and appropriate research methodologies
applied
Project management is the group of activities like planning, executing and controlling the
tasks properly in the time and quality constraints for achieving project goals effectively and
efficiently (Kumar, Petersen and Leone, 2013). The different phases of project management
system are as follows:
1. Monitoring: After the efficient planning of the project continuous monitoring of the
project is carried out in the quality and time constraints within the limited resources and
funding.
2. Control: Every project has some problem so the manager should regularly keep on
control the different tasks involved in the project management.
3. Communication: There should be well managed communication system between the
employees. Communication should be honest and transparent to all employees.
4. People management: Manger regulates all the activities relating to the project to achieve
project goals.
The different methodologies used in the project management are critical path method, six
sigmas, Extreme project method (Marston and et. al., 2011). Ex. Six sigma methodology is
implemented to enhance the quality of project task involved. Process with six sigma work with
the 99.99966% of accuracy I.e. defect-free projects.
Critical path method is a method which can be considered as an algorithm which set and
provide standards of activities related to project. It is needed to include by management of cited

organization so as to evaluate performance done in accomplishment of objectives. It includes all
details and list of activities, time required and other logical points.
TASK 2
P 4 Small scale research with qualitative and quantitative research
There are many methods and techniques which are used in the aspect of measuring
research for meeting the aims and objectives of the company. In this regard, it has been said that
these methods will help the cited company to properly research about various aspects that are
needed to be included in the project plan of the cited hotel. Quantitative methods are those
methods are those methods which are quantifiable in numbers and figures. On the other hand,
qualitative methods are those methods which are performed in the respect of quality and in
adjectives.
By using qualitative method, a questionnaire has been prepared.
QUESTIONNAIRE
Name:
Gender:
Age:
a) Are policies and activities related to CSR important in this modern era?
 Yes.
 No.
b) Is there any linking relationship between CSR and the objectives of Elm Tree Hotel?
 Yes.
 No.
 Can’t say.
d) At what extent Elm Tree Hotel has implemented the policies and objectives of CSR?
 Strong.
 Medium.
 Low.
 Not implemented.
e) What kind of CSR activities are implemented by Elm Tree Hotel?
 Employee beneficial programmes.

 Customer satisfaction.
 Women welfare.
 All of the above.
f) Are services of Elm Tree Hotel satisfactory?
 Yes.
 No.
 Cannot say.
g) In your opinion, who is the responsible person for implementing the CSR policies in cited
hotel?
 Manager.
 Administrator.
 Lower level management.
 HR department.
h) How will you rate the food services of Elm Tree Hotel?
 Good.
 Bad.
 Medium.
i) Whether in your opinion, Government is successful in rendering benefits to companies which
carry activities related to CSR?
 Yes.
 No.
 Cannot say.
j) Do you think CSR activities will lead to accomplishment of competitive advantage?
 Yes.
 No.
 May be.
 Can not say.
k) Recommend ways in which the Elm Tree hotel can conduct its CSR activities in industry.?
Elm Tree Hotel

From the above questionnaire it has been interpreted that there are many people who
believes that, in this present world, concept of CSR is very important for the business
organizations which can make it successful and profitable (Mathur, Mathur and Kenyon, 2012).
On the hand, some people believes that the services related to customers are satisfactory.
Moreover, some other people are of the opinion that the cited hotel has implemented the policies
of CSR in their premises. In addition to this its customers have an opinion that the company has
implemented the CSR policies in respect of employee beneficial programmes, women welfare
and activities related to customer satisfaction. People are satisfied with the services of the Elm
Tree Hotel.
M2 Accuracy of quantitative and qualitative methods used by organization
There are many methods which can be used to interpret the data and market research and
its details. In this context the management of Elm Tree Hotel has decided to adopt the
quantitative method of gaining feedback from its customers about the implementation of
corporate social responsibilities. It has also been evaluated that these methods are reasonable and
quantifiable (Morrison, 2013). It depicts the clear situation of market. Quantitative methods are
also useful for an organization as it signifies the research done in the mathematical and
numerical data. This method has been adapting and chosen by the cited hotel as with this the
cited organization has come across all the positive and negative aspects about their action plan
for CSR policies.
Also, on this method the manager can rely as it gives clear result of each and every part of the
research.
TASK 3
P 5 Analysis of research and data with the use of techniques
In this section of this report it has been demonstrated that there are many methods
adopted by which the company can research over the topics which it wants to include in the
project report. In addition to this, it has been illustrated that these methods can be useful for
investigation and identification in a direction of CSR. These tools and techniques helps th
company to make sure the strategies are effectively im0plementted. Various tools and methods
are as: