M&S Marketing: Interdepartmental Relations and Value

Desklib provides solved assignments and past papers to help students succeed.

MARKETING ESSENTIALS
MARK & SPENCER

 INTRODUCTION
 CONCEPTS AND TRENDS OF MARKETING
 DIFFERENT MARKETING PROCESSES
 ROLES AND RESPONSIBILITIES OF THE MARKETING MANAGER
 HOW MARKETING INTERRELATES AND INFLUENCES OTHER
DEPARTMENTS
 VALUE AND IMPORTANCE OF MARKETING TO M&S
 SIGNIFICANCE OF HAVING EFFECTIVE INTERRELATIONS WITH
OTHER DEPARTMENTS
 CONCLUSION
 REFERENCES
TABLE OF CONTENTS

 Marketing is a necessity nowadays
 It helps in reaching the customers and satisfy them
with the offered goods and services by any firm
 Here, in this presentation slides, the concepts and
interrelation of marketing with others departments
will be described
 It will also include the importance of marketing to
the firms like M&S as an example case with the
roles and responsibilities of the same
INTRODUCTION

 Cutting-edge marketing practices can greatly
upgrade and promote the management.
 When marketing function is running at full
capacity, promotion efforts are the most a
hit.
 Present day marketing standards help
promoting directors make better, more
noteworthy viable publicizing and
advertising efforts.
CONCEPTS AND TRENDS OF
MARKETING

 In any effective marketing plan, the
marketing process consists of four elements
DIFFERENT MARKETING
PROCESSES

 M&S keeps a track on the direct relations of its
marketing department with the other functional
units within their organisation so as to make the
best possible results from the practice they perform
 Even in general, the relationship with other
departments is always necessary to create and
attain the common goal of the organisation
 M&S works on effective management and
communication within units to enhance the
diversity and synchronization for better results
HOW MARKETING INTERRELATES AND
INFLUENCES OTHER DEPARTMENTS

 M&S performs responsible marketing in all
its businesses in order to get the sustainable
growth in their business as a single entity of
markets
 For M&S, marketing is also a very crucial and
an vital aspect of their business it helps
them to reach people, serve them, enhance
relationships, and many more which enables
them to attain higher profits and growth in
their business
VALUE AND IMPORTANCE OF
MARKETING TO M&S

 Interrelationships within the organisation
with other departments is significance not
only for M&S but for any other business
entity working in the markets
 In general, a small business needs to have a
well synchronized team working together
rather they are separated in accordance to
their tasks and is the key to success of M&S
SIGNIFICANCE OF HAVING EFFECTIVE
INTERRELATIONS WITH OTHER
DEPARTMENTS

 Marketing is an crucial aspect for any business
 In terms if M&S, the long success and growth of the
business is the result of effective marketing and
promotional plans by its marketing department
 This assignment slides tried to illustrate the different
concepts and perspectives of marketing and hence
its roles and responsibilities
 This also included the importance of the marketing
to M&S and then defined interrelations within
organisations
CONCLUSION

REFERENCES