Kensington College Business Research: CSR Impact on Nisa Retail

This report, prepared for Kensington College of Business, examines the impact of Corporate Social Responsibility (CSR) activities on the marketing strategies of Nisa Retail. The project begins with an introduction to CSR and its importance, followed by an analysis of the project's aims and objectives, focusing on how CSR can attract more customers. Task 1 outlines the project management plan, covering aspects of cost, scope, time, quality, communication, and resources, and includes a work breakdown structure and a Gantt chart for timeframes. Task 2 involves small-scale research, applying both qualitative and quantitative research methods to gather data and generate knowledge. The report also reflects on the value of the research in meeting the stated objectives and enhancing learning. The conclusion summarizes the findings, and references are provided. The report aims to provide insights into how CSR initiatives can be effectively implemented in marketing to achieve business goals and improve brand image.

The Impact of CSR on functional area

Table of Content
INTRODUCTION.................................................................................................................................3
TASK 1.................................................................................................................................................3
P1 Project aims and objectives..........................................................................................................3
P2 Project management plan with various viewpoints.......................................................................4
P3 Work breakdown structure and a Gantt chart to provide timeframes and stages for completion. .5
TASK 2.................................................................................................................................................6
P4 Small-scale research by applying qualitative and quantitative research methods appropriate......6
TASK 3...............................................................................................................................................10
Covered in PPT...............................................................................................................................10
TASK 4...............................................................................................................................................10
P7 Reflect on the value of undertaking of research to meet stated objectives and own learning and
performance.....................................................................................................................................10
CONCLUSION...................................................................................................................................11
REFERNCES......................................................................................................................................12

INTRODUCTION
Often the little changes in business make the organisation success. If the organisation
has to attain the success then they have to forget about the searching about the secret but they
have to focus on the following the strategies. Successful business always focuses on to
understand about the needs of customers. Cooperate social responsibility are also known as
sustainable responsible business. It is form of self-regulation which is integrated into business
model. CSR is a policy or function in which the organisation has to monitor and ensure about
the following of ethical standards and international norms (Groza, Pronschinske and Walker,
2011). The impact of CSR functional areas of organisation such as marketing, sales, finance,
HR give benefits in order to attain their business objectives in appropriate manner. The
present report is based on Nisa retail store who deals in the product to provide quality of
foods to customers at reasonable prices. The research aims and objectives have been
discussed. Along with this various tools and techniques has been used to conduct the research
which help the organisation in order to promote the brand name.
TASK 1
P1 Project aims and objectives
In Nisa retail store company the research title is the impact of CSR activities in
marketing area. The research aims is the manager has to implement the CSR activities in
marketing area in order to attain the large number of customers. The research objectives are
 How the organisation can determine the impact of CSR activities.
 To get the advantage from the CSR activities in global competitive market.
 To adopt appropriate strategies in which it helps the organisation to attract large
number of customers and maximise the profits.
A social responsibility in marketing is also significant because it involves the efforts of
managers on attracting customers to make the positive difference with their purchase. The
organisation is trying to recyclable packaging the products; promotion to spread the social
awareness through this it will give benefit to charitable group (Lee, Park and Lee, 2013). The
impact of CSR activities helps the community to produce quality of products and services for
the society. In cited company marketing department may conduct a campaign to encourage
the customers so that they can buy a bundle of stocks instead of one pair. The managers are

facing sometimes obstacles that through the CSR activities they firm will get advantage or
not. CSR covers mainly five areas such as employee welfare, financial performance,
community, environment and corporate governance. With the help of social responsibilities
the company can build brand image with the customers. The company is expecting that it will
easy for them to attract large number of customers so that the organisation can be
accomplished with the goals and objectives. The stakeholders’ are also providing overall
framework of CSR activities through which the customers can also remain happy (Stanaland,
Lwin and Murphy, 2011). The managers have to monitor all the activities which are
performing by marketing department so that they can properly analyse the impact of CSR
activities.
P2 Project management plan with various viewpoints
A project management plan would be fruitful venture if it is made successful. The
marketing manager of Nisa has to make proper management plan which hep to analyse the
impact the CSR on business activities. The project plan should include time, cost, scope,
communication, resources and quality required. These plans are more reliable and variable if
implemented properly. The managers have to implement proper approaches which are related
with CSR such as integrate, selective and invisible. The project plan must be clearly by the
marketing department which will help them to campaign the products and services in
appropriate manner.
Scope – A project plan should be wider and include the scope of organisation. The
scope would be related with CSR activities which can give the advantage to marketing
department. Through this they have satisfy the requirements of customers with the help of
identifyinh their needs. These plans should include proper methodologies and strategies so
that the organisation can implement them practically.
Time – Another project plan is time. The managers have to make the proper plan
while analysing the impact of CSR on organisation. These plan should be made with in time
period and should give an advantage to company (Lee, Lee and Li, 2012). Without time
management the managers cannot properly analyse the CSR activities. The managers are
making plan for a week of 10 in which they have to finish the project also.
Cost – The managers has to catch the genuine cost which ensures that the impacts of
CSR activities are giving positive impact to organisation.

Resources required – The managers have to analyse that how much resources will be
required to analysing the impact of CSR activities. They have to set the outline, which will
easy for the company to arrange the resources in appropriate manner.
Quality – While analysing the impact of CSR activities in marketing department the
mangers should be ensure about the services are providing to customers is in quality nature or
not. Through this they have to achieve the target of organisation.
Communication – The managers have to make strong relationship with the
customers and give guarantee for the positive impact of CSR activities.
P3 Work breakdown structure and a Gantt chart to provide timeframes and stages for
completion
Work break down structure is the key project where the project is divided according
to the teams. With the help of work break down structure the employees work are divided
into small parts. The marketing managers are using work break down structure for making
the complex project more manageable (Tingchi Liu and et. al., 2014). In this the task are
divided according to the time period that how much time will be taken to complete a
particular task. On other side, Gantt chart helps the managers to identify and allocate the task
according to the schedule which has been framed by the top authority.
Gantt chart
The Stages of
research project
Week
1
Week
2
Week
3
Week
4
Week
5
Week
6
Week
7
Week
8
Week
9
Selection of topic
Collection of
data from books
and Journals
Conducting
literature review
Selection of
appropriate
research

technique
Collection of
primary data
Data analysis and
interpretation
Analysis of
findings
Conclusion and
recommendations
TASK 2
P4 Small-scale research by applying qualitative and quantitative research methods
appropriate
The managers are conducting the primary research with the help of quantitative
method through which Nisa managers will analyse the impact of CSR activities in marketing
department. In this they are making questionnaire and asking from 5 employees as well as
customer for increasing the awareness about the organisation.
1. Whether the company will able to fulfil the expectation of stakeholders with the help
of CSR activities?
 Agree
 Disagree
 Neutral
2. Marketing department will encourage the customers by using appropriate methods to
purchase the products.
 Strongly agree
 Disagree

 Agree
3. What are the tools used for the analysing the impact of CSR activities on marketing
department?
 Corporate websites
 Media
 Annual CSR reports
4. Marketing department is giving benefit to society in case of providing quality of
products and services?
 Yes
 No
 Neutral
5. Do company communicate with environmental policy for not wasting the so many
resources in campaign?
 Yes
 No
Analysis and interpretation
1. Whether the company will able to fulfil the expectation of stakeholders’ with the help
of CSR activities?
Frequency Percentage
 Agree 3 60
 Disagree 1 20
 Neutral 1 20
From the above analyses, it has been concluded that 3 respondents are agree that the
company will fulfil the needs and wants of stakeholders and provide quality of food and

services to their customers. Whereas from the above the analyses, 1-1 respondents are
disagree and neutral.
2. Marketing department will encourage the customers by using appropriate methods to
purchase the products.
Frequency Percentages
 Strongly agree 5 50
 Agree 3 30
 Disagree 2 20
It has been examined from the primary research that 5 respondents are strongly agree that
costumer will encourage by the marketing department to purchase their product. But, there
are 3 respondents which are agreed and 2 respondents disagree somewhere they thought that
the company will not able to use the appropriate method to purchase the products.
3. What are the tools used for the analysing the impact of CSR activities on marketing
department?
Frequency Percentages
 Corporate websites 5 60
 Media 3 30
 Annual CSR reports 2 20
From the above primary research it has been concluded that, company will use the more
their corporate websites for their marketing activities. 3 respondents conclude that the
company will use media and 2 respondents were analyses that company will use their annul
CSR reports to analyse the CSR activates on marketing department.
4. Marketing department is giving benefit to society in case of providing quality of
products and services?
Frequency Percentages
 Yes 7 70

 No 2 20
 Neutral 1 10
It has been concluded that when the question was asked marketing department will
able to provide quality of products and services then most of the customers and employees
are agree. Whereas 2 respondents are not agreeing. Through this the will also able to promote
the brand name to beat their competitors.
5. Do company communicate with environmental policy for not wasting the so many
resources in campaign?
Frequency Percentage
 Yes 3 60
 No 2 40
From above research it has been analysed that 3 respondents are in favour of that
company is communicating with the environmental policy on regular basis that how much
resources will be used by the marketing department in campaign. Whereas 2 respondents are
not supporting for this.
On other side, the managers are also collecting data from secondary source of information.
As per the view of Carroll and Shabana (2010) it is inferred that with the help of CSR
activities the company will be able to promote their activities in global competitive market. It
will give advantage Nisa to sale the quality of food which does not harm to society. It is
responsibility of managers to analyse time to time requirements of customers because their
needs are changing as per time. According to Cai, Jo and Pan (2012) it is depicted that
sometimes it gives disadvantage to company to implement the CSR activities because
sometime the organisation are mainly on these kind of frameworks and not providing the
quality of food to customers. The managers have to also use appropriate tools and techniques
in which they can attract the customers for maximising the profits.

TASK 3
Covered in PPT
TASK 4
P7 Reflect on the value of undertaking of research to meet stated objectives and own learning
and performance
In report the organisation are conduct the research for analysing the impact of CSR
activities in any functional area of organisation. Marketing department has been chosen for
this. In this the managers has to provide the services according to the consumer perception.
So many difficulties were faced by me as well as organisation. When the organisation has
conduct the primary research it become for me that how many customers and employees will
be taken for asking the question. Through this it helps me also to improve my communication
skills and able to communicate with the customers. At a point of time it also became difficult
to collect the information from different sources because many areas were showing the
restricted area. The organisation has to keep all the information confidentiality with the help
of this they can meet out the objectives of company. It is also a responsibility of mine to keep
all the information and data in secure form. Whatever the methods which has been used by
the organisation has been discussed by the expertise. With the help of them we are able to
conduct the research properly. The government has also make some legislation and laws
related with the CSR activities so it became difficult for us to cope up with them.
The employees are also trying to improve their skills and knowledge which hep the
organisation in order to promote the brand name. I have also increased my knowledge and
skills through which I am making contribution to provide the quality of products and services
to customers. The managers are also providing proper training so that we all are becoming
aware about the CSR activities and improving the knowledge also. The research of the
organisation it can be only possible when they are also considering the impact of social,
demographic. In this situation they have to fulfil the needs of customers by providing them a
quality of foods.

CONCLUSION
After summing up report it has been concluded that the manager has to properly
analyse the impact of CSR activities on regular basis. It is the responsibility of marketing
department that whatever campaign they are launching should not harm to the societies. The
proper resources must be utilised in appropriate manner. Along with this the mangers has to
conduct the primary research on regular basis which help them also to take best alternative
actions if the employees or customers are facing any problems. The company has to follow
the proper rules and regulations which have been framed by the government in accordance
with the CSR activities. Through this the company will able to provide quality of services and
can promote the brand name in global competitive market.

REFERNCES
Books and Journals
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Lee, E. M., Park, S. Y. and Lee, H. J., 2013. Employee perception of CSR activities: Its
antecedents and consequences. Journal of business research. 66(10). pp.1716-
1724.
Stanaland, A. J., Lwin, M. O. and Murphy, P. E., 2011. Consumer perceptions of the
antecedents and consequences of corporate social responsibility. Journal of
Business Ethics. 102(1). pp.47-55.
Lee, Y. K., Lee, K. H. and Li, D. X., 2012. The impact of CSR on relationship quality
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Journal of Hospitality Management. 31(3). pp.745-756.
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pp.127-141.
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Gummesson, E., 2011. Total relationship marketing. Routledge.

Salcines, J. L. P., Babiak, K. and Walters, G., 2013. Routledge handbook
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csr-in-the-context-of-our-new-reality >. [Accessed on 23rd
April 2017].